Emma Butler Email & Phone Number

Copenhagen, Capital Region Of Denmark, Denmark

Building the product operations function to drive product excellence in order to reduce time-to-value for customers.

Copenhagen, Capital Region, Denmark

Led the team responsible for Product Operations Program Management, which supported 40+ Product Managers within the company's core product organization. Our ops team, consisting of program managers, engineers, and designers, applied agile development practices in order to build/manage internal products and programs that enabled Unity's product management and stakeholder teams to be lean in their workflows, ultimately reducing time-to-value for Unity's end-users. We applied product management principles and frameworks and treated product managers and their stakeholders like our "customers". Our vision was to enable the transformation of our org to become product-led (customer-centric); our mission was to provide product management & stakeholder teams with standardized tools, frameworks, and programs that enabled data-driven, customer-centric product decisions. Responsibilities included:• Continuously identified pain points in Product Management & stakeholder teams' workflows and created solutions that allowed them to optimize value creation for customers. Facilitated change management of said solutions.• Enabled customer-driven product development by standardizing & centralizing all product feedback (external and internal) under one hood that aggregated and scored it, all whilst accounting for UX-friendly systems tailored to each party involved (e.g. customers submitting feedback vs colleagues submitting feedback vs colleagues receiving/managing feedback).• Fostered optimized cross-functional collaboration & transparency by leveraging tooling integrations to establish single sources of truth for product information and make the info accessible to the entire company.• Achieved clarity and visibility to the Unity product portfolio & roadmap, ultimately accelerating our ability to bring innovative products and features to market as well as effectively maintain/sunset them.• Established and tracked metrics for our own efforts in order to measure our impact.

Copenhagen, Capital Region, Denmark

We enabled product teams to make data-informed decisions, innovate with ease, have a shared understanding of the ever-sprawling Unity product portfolio, and accelerate our ability as an organization to more effectively bring better products to market. Additionally, we empowered Unity employees to have a cohesive and accurate shared understanding of all things product at Unity and use standardized product info at scale to streamline their workflows. We partnered with cross-functional teams across the entire organization to invent, build, launch, and optimize internal programs, tools, and data dashboards to achieve this. This naturally involved identification, analysis and deprecation of redundant tools. The products we built & maintained were primarily built for Product Managers, but also benefited their closest stakeholders like Designers, Engineers, Customer-facing teams, Product Marketing Managers, and, in fact, the entire company.

Copenhagen Area, Capital Region, Denmark

Part of a new org focused on developing solutions to activate, engage, and retain Unity’s new beginner user segment.•Partnered with senior leadership to develop and align initial program strategies, goals, KPIs, and tactics and communicate plans to C-suite leadership.•Continuously align with product managers on product roadmaps, ensuring product marketing stakeholders understand what's coming down the pipeline and are equipped to develop cohesive, meticulously well-thought-out marketing programs and campaigns.•Built a repeatable go-to-market framework for key product, feature, program, and service launches.•Drove creation & execution of go-to-market plans through cross-functional collaboration w/Design, Web, Email, Ads & Retargeting, Community, Evangelism, & Sales teams.•Create and communicate deep-dive post-mortems; synthesizing key observations into actionable insights and recommendations for the future. •Partner with user research team to identify user pain points in order to develop, implement, test, and optimize solutions.•Partner with data scientists to build dashboards that measure KPIs around user activation, engagement, and retention in order to make data-driven decisions.

Copenhagen Area, Denmark

Increased core subscription product sales & revenue through project management of various initiatives:--Triple Boost Promotion: Unity Plus offer designed to accelerate development w/free access to online training course & premium Asset Store benefits. Results:•86% increase of revenue & daily average Unity Plus sales•Generated $1.4 million in additional revenue in 106 daysResponsibilities:•Communicated early & often to stakeholder teams•Developed positioning, value proposition, & campaign naming•Drove creation & execution of go-to-market plans through cross-functional collaboration w/Design, Web, Email, Ads & Retargeting, Community, Evangelism, & Sales teams.•Developed compelling marketing campaigns w/that leveraged customer segmentation & targeting•Drove creation of marketing deliverables including creative briefs, web wireframes, mockups, messaging for copy, graphics, & slides•Coordinated backend user fulfillment•Worked w/Legal to create T&Cs•Ensured full QA•Coordinated launch & termination of campaign•Conducted full post-mortem to identify & share results & learnings--Core Subscriptions Repositioning: Reposition core products to align w/how they’ve transformed since moving to SaaS in 2016. Results:•15.5% increase of revenue & daily average Unity Pro sales ($809k in additional revenue in 93 days)•12.3% increase of revenue & daily average Unity Plus sales ($147k in additional revenue in 93 days)Responsibilities--same as listed under Triple Boost, plus:•Collaborated w/product marketing managers & data analytics team to implement new & relevant permanent benefits w/core subscription products in order to help convert prospects & increase retention by adding continuous value•Developed new product positioning, value propositions, & define target customer for core subscription products•Collaborated w/Brand & Design team, copywriter, & webteam to implement a complete overhaul of the Unity store & relevant product pages to align w/repositioning

Bellevue

Sept '16-Mar '17: Contributed to 5% increase of Unity Personal Edition (PE) retention at day 30 & 17% increase at six months through development, implementation, & optimization of Unity’s first email onboarding & nurture programs•Partnered w/various teams to develop engaging email designs & graphics, write compelling copy & automatically pull user activation data into our marketing automation tool Eloqua•Designed, tested, implemented & maintained intricate campaigns for four unique segments using Eloqua•Email results: 24.5% uOR & 1.4% uCTR, contributing to 3,167 days of online learning content consumed as a direct result over 22 monthsMar '17-Jan '18: Increased core subscription product sales & revenue through project management of promotions:-Accelerator Pack + Essentials Pack promotion: Created themed Asset Packs from the Unity Asset Store included free w/Unity Plus•125% increase of revenue & daily average Plus sales•Generated $1.3 million in additional revenue in 92 days-Fall Sale: Offered double asset packs + 10% discount + Unity t-shirt included free w/Unity Plus•37% increase of revenue & Plus sales•Generated $138.6k of additional revenue in 6 daysResponsibilities:•Brainstormed & aligned w/global marketing heads on the promotional items •Communicated early & often to stakeholder teams•Coordinated live webinars (4% sign up-to-conversion rate)•Promoted the campaigns through Unity User Group network via Meetup platform (4.3% click to conversion rate)•Coordinated email promotions to targeted segments•Coordinated social media•Sourced graphics & copy for digital content (social, blog, forum, email, ads, web)•Wrote copy & copy edited digital marketing material•Coordinated backend fulfillment•Worked w/Legal to create T&Cs•Ensured full QA•Coordinated go-to-market launch & termination of campaigns•Conduct full post-mortems upon campaign conclusions to identify & share results & learnings

Greater Seattle Area

2014-2016: Managed promotional email campaigns for annual developer conferences• Create, test, implement, analyze, & optimize promotional event email campaigns using Marketo (previously) & Eloqua (currently) • Generated $118k+ ticket sales revenue• Increased attendance by 18%• Drove >23% open rate and >8% CTR using geo-targeted, multi-step campaigns using short, catchy subject lines & simple CTAs2014-2016: Spearheaded Development & Implementation of User Group Support Program• Leverage 50+ user groups in the Americas to educate and grow the developer community by offering several special perks to organizers and their members.• Drove ideation to implementation of 15+ unique user group support initiatives to promote growth• 35% YoY growth of number of User Groups• 97% YoY growth of User Group membership• Manage ongoing relationships with organizers• Collaborated globally with colleagues to drive program adoption2015: Unity 5 Roadshow• Executed 40+ sold-out full-day workshop events across 30+ cities in the Americas amounting to 3,000+ attendees in an 11 month window• Drove collaboration with multiple teams from ideation to implementation on all event elements including: content, day-of schedule, cities, dates, registration, marketing, venue requirements, sponsorship opportunities, etc.• Secured >$100,000 in sponsorship• Increased attendance rate by an average of 22%• Created and launched direct geo-targeted drip email campaigns using Marketo, including copy writing, averaging >85% open rate & >20% CTR leading to sold out events• Boosted registrations with digital marketing (social paid and organic + Google adwords)

Greater Seattle Area

• Reduced order-processing time by 60+% by optimizing the workflow from 8 mins down to 3 mins.• Planned an incredible offsite for the Americas sales team, improving the quality of the event by securing an all-inclusive luxury resort for the same price as the originally suggested basic accommodations.• Prioritized and processed all orders from Americas’ sales team & company channel partners, reviewing for accuracy, credit-worthiness, adherence to pricing standards, & company terms and conditions.• Fielded customer inquiries related to account management (licensing, quotes, products, etc.).• Wrote copy and accurately set up email campaigns for evangelist events in CRM tool.• Generated, nurtured, tracked, & followed up with leads.• Initiated & implemented regional campaigns to support developer outreach meetup events.

Greater Seattle Area

•Integrated new online volunteer management system for Ballard Church•Trained 10 team leaders on how to use the system•Audit accurate use of system and update volunteer info as needed

Greater Seattle Area

•Created and managed social media pages including Facebook, Twitter, Instagram and Blog.•Schedule timely posts via Hootsuite and TweetDeck. •Continually generated engaging content for SEO improvement and used Bitly to guide and track online traffic.

Greater Seattle Area

•Responsible for teaching kids effective sports and motor skills in a high energy and safe environment.•Ability to adapt to change quickly and utilize effective problem-solving skills.•Greeted members and new guests, providing exceptional customer service and maintaining positive relationships.•Conducted administrative responsibilities like handling paperwork, bookings, phone calls, data entry, etc.

•Created and executed advertising tactics for an interactive social media awareness campaign for World Vision, a leading non profit humanitarian organization•Maintained flagship social media platform pages during campaign including Facebook, Twitter, and YouTube•Produced, edited, and published video and other content in relative and engaging mediums for target market

Wrote and edited children’s curriculum for mobile apps. •Independently researched for written content.•Submitted drafts and final copies in a timely matter. •Applied feedback to improve portfolio.