Emma Butler Email & Phone Number

Copenhagen, Capital Region Of Denmark, Denmark

Building the product operations function to drive product excellence in order to reduce time-to-value for customers.

Copenhagen, Capital Region, Denmark

• Led the team responsible for Product Operations Program Management, which supported 40+ Product Managers within the company's core product organization. Our ops team, consisting of program managers, engineers, and.
• Continuously identified pain points in Product Management & stakeholder teams' workflows and created solutions that allowed them to optimize value creation for customers. Facilitated change management of said solutions.
• Enabled customer-driven product development by standardizing & centralizing all product feedback (external and internal) under one hood that aggregated and scored it, all whilst accounting for UX-friendly systems.
• Fostered optimized cross-functional collaboration & transparency by leveraging tooling integrations to establish single sources of truth for product information and make the info accessible to the entire company.
• Achieved clarity and visibility to the Unity product portfolio & roadmap, ultimately accelerating our ability to bring innovative products and features to market as well as effectively maintain/sunset them.
• Established and tracked metrics for our own efforts in order to measure our impact.

Copenhagen, Capital Region, Denmark

We enabled product teams to make data-informed decisions, innovate with ease, have a shared understanding of the ever-sprawling Unity product portfolio, and accelerate our ability as an organization to more effectively bring better products to market. Additionally, we empowered Unity employees to have a cohesive and accurate shared understanding of all.

Copenhagen Area, Capital Region, Denmark

• Part of a new org focused on developing solutions to activate, engage, and retain Unity’s new beginner user segment.
• Partnered with senior leadership to develop and align initial program strategies, goals, KPIs, and tactics and communicate plans to C-suite leadership.
• Continuously align with product managers on product roadmaps, ensuring product marketing stakeholders understand what's coming down the pipeline and are equipped to develop cohesive, meticulously well-thought-out.
• Built a repeatable go-to-market framework for key product, feature, program, and service launches.
• Drove creation & execution of go-to-market plans through cross-functional collaboration w/Design, Web, Email, Ads & Retargeting, Community, Evangelism, & Sales teams.
• Create and communicate deep-dive post-mortems; synthesizing key observations into actionable insights and recommendations for the future.

Copenhagen Area, Denmark

• Increased core subscription product sales & revenue through project management of various initiatives:--Triple Boost Promotion: Unity Plus offer designed to accelerate development w/free access to online training.
• 86% increase of revenue & daily average Unity Plus sales
• Generated $1.4 million in additional revenue in 106 daysResponsibilities:
• Communicated early & often to stakeholder teams
• Developed positioning, value proposition, & campaign naming
• Drove creation & execution of go-to-market plans through cross-functional collaboration w/Design, Web, Email, Ads & Retargeting, Community, Evangelism, & Sales teams.

Bellevue

• Sept '16-Mar '17: Contributed to 5% increase of Unity Personal Edition (PE) retention at day 30 & 17% increase at six months through development, implementation, & optimization of Unity’s first email onboarding &.
• Partnered w/various teams to develop engaging email designs & graphics, write compelling copy & automatically pull user activation data into our marketing automation tool Eloqua
• Designed, tested, implemented & maintained intricate campaigns for four unique segments using Eloqua
• Email results: 24.5% uOR & 1.4% uCTR, contributing to 3,167 days of online learning content consumed as a direct result over 22 monthsMar '17-Jan '18: Increased core subscription product sales & revenue through project.
• 125% increase of revenue & daily average Plus sales
• Generated $1.3 million in additional revenue in 92 days-Fall Sale: Offered double asset packs + 10% discount + Unity t-shirt included free w/Unity Plus

Greater Seattle Area

• 2014-2016: Managed promotional email campaigns for annual developer conferences
• Create, test, implement, analyze, & optimize promotional event email campaigns using Marketo (previously) & Eloqua (currently)
• Generated $118k+ ticket sales revenue
• Increased attendance by 18%
• Drove >23% open rate and >8% CTR using geo-targeted, multi-step campaigns using short, catchy subject lines & simple CTAs2014-2016: Spearheaded Development & Implementation of User Group Support Program
• Leverage 50+ user groups in the Americas to educate and grow the developer community by offering several special perks to organizers and their members.

Greater Seattle Area

• Reduced order-processing time by 60+% by optimizing the workflow from 8 mins down to 3 mins.
• Planned an incredible offsite for the Americas sales team, improving the quality of the event by securing an all-inclusive luxury resort for the same price as the originally suggested basic accommodations.
• Prioritized and processed all orders from Americas’ sales team & company channel partners, reviewing for accuracy, credit-worthiness, adherence to pricing standards, & company terms and conditions.
• Fielded customer inquiries related to account management (licensing, quotes, products, etc.).
• Wrote copy and accurately set up email campaigns for evangelist events in CRM tool.
• Generated, nurtured, tracked, & followed up with leads.

Greater Seattle Area

• Integrated new online volunteer management system for Ballard Church
• Trained 10 team leaders on how to use the system
• Audit accurate use of system and update volunteer info as needed

Greater Seattle Area

• Created and managed social media pages including Facebook, Twitter, Instagram and Blog.
• Schedule timely posts via Hootsuite and TweetDeck.
• Continually generated engaging content for SEO improvement and used Bitly to guide and track online traffic.

Greater Seattle Area

• Responsible for teaching kids effective sports and motor skills in a high energy and safe environment.
• Ability to adapt to change quickly and utilize effective problem-solving skills.
• Greeted members and new guests, providing exceptional customer service and maintaining positive relationships.
• Conducted administrative responsibilities like handling paperwork, bookings, phone calls, data entry, etc.

• Created and executed advertising tactics for an interactive social media awareness campaign for World Vision, a leading non profit humanitarian organization
• Maintained flagship social media platform pages during campaign including Facebook, Twitter, and YouTube
• Produced, edited, and published video and other content in relative and engaging mediums for target market

• Wrote and edited children’s curriculum for mobile apps.
• Independently researched for written content.
• Submitted drafts and final copies in a timely matter.
• Applied feedback to improve portfolio.