Wayne Ly Email & Phone Number

Develop and execute category management strategies aligned with overall business objectives.

Supported category managers to complete annual negotiations and advise on supplier communications related to cost analytics items consistent with legal and compliance rules.

Proactively collaborate with Category Managers as a subject matter expert to support pricing analytics, price gaps insights and strategic pricing initiatives

Conducted post-promotional analysis on individual ads, seasonal Smucker programs and customer run programs to evaluate trade spend efficienciesUsed shoppers insights and sales analytics of POS/Nielsen to build customer-specific selling stories that drive sales while supporting mutual customer category growth and Smucker’s share gains

Managed and trained a high-performing team with turnover less than 8%Fostered an environment where staff are engaged and motivated to perform their best which resulted in one of the largest CSI satisfaction rating, increasing from 41% to 65% year 1 and 65% to 82% year 2Led a cross-functional team and executed store renovations to expand fresh food product offerings that increased sales in the food department by 60% and overall front store sales by 15%

Compiled weekly index reports and applied tolerances to quickly identify retail anomalies for Pricing Managers to verify and confirm validity of competitor indicesAudited and cleansed internal retails across multiple departments used in companywide index Presented financial impact reports on strategy adjustment and alignment using AC Nielson/Precima Spearheaded a new multi-buy pricing strategy implemented in countrywide to raise $1 to $2 million per convenience category

Proactively and diligently aligned category management efforts with pricing strategies to achieve short, medium and long term financial goals and business objectives Regularly presented upcoming opportunities and execution strategies with category management Produced promo/non-promo analysis by season to ensure margin rate improved year-over-yearGenerated margin analysis reports to determine impact on revenue for specific stores if alternative pricing methods were to be implemented