Marketing leader with 10 years in marketing 3+ years of DeFi experience driving growth and partnerships. As Co-Founder of Gydde, scaled to 150K users and 1M social followers, earning recognition from MetaMask and awarded as the Next Top Blockchain Startup. Specialized in user acquisition through Telegram, driving $4.2M in trading volume for Quickswap. As CMO of Blueshift DEX, drove TVL to $20M, led 127 partnerships, and grew transactions 5x with a retrodrop campaign. Launched the Cardano Index, engaging 4,500 community members and securing media features in Cointelegraph and Yahoo Finance.Focused on scaling Web3 ecosystems through data-driven strategies and innovative marketing.
-
CmoPaidBarcelona, Ct, Es -
Co-Founder, Co-CeoGydde Apr 2024 - PresentBarcelona, Catalonia, Spain• Built and led a cross-functional team of 8, including a Product Manager, CTO, engineers, and UI/UX designers, to successfully launch the product within 5 months.• Executed data-driven acquisition strategies, driving 800K site visits at $0.048 CPC. Grew social media to 1M followers. Acquired 150K registered users at $0.26 CPA.• Led strategic initiatives resulting in Gydde joining Consensys Scale Program and receiving recognition as "Next Top Blockchain Startup" by GDA Capital.• Increased user engagement by 9x and generated $4.2 million in trading volume for Quickswap by designing interactive step-by-step quests. Other clients include Clip Finance, Memecorn, BOB Blockchain, etc.• Secured exclusive access to MetaMask’s user abstraction technology as an alpha project, that facilitated the development of an EVM wallet within Telegram. -
Web3 Marketing AdvisorEy-Parthenon Nov 2022 - Jun 2024• Assembled and led the marketing team for the first Dutch DAO, developed its marketing strategy and tracked team’s performance over the first three months.• Advised C-suite of a satellite internet provider on Web3 marketing strategies, focusing on community-building initiatives.• Contributed to the EY DAO Playbook and EY Transformation of Web3 Distribution Channels, providing strategic insights into community engagement in Web3.• Co-authored a proposal for the Dutch Central Bank to integrate RWA security assets into the DeFi ecosystem. -
CmoBlueshift.Fi Jan 2022 - Jun 2024Amsterdam Area• Recruited and led a marketing team of 4 to grow community to 80k across Discord, Twitter, and Telegram.• Managed partnerships that increased TVL to $20 million through cross-marketing initiatives, including 127 partnerships, 89 articles, and 64 AMAs.• Launched the Cardano Index and Startup Index with no marketing budget, engaging 4,500 community members and increasing TVL by $600K. Drove a 250% increase in LP token price, earning recognition from IOHK and Cardano Foundation.• Designed and executed the Milkomeda Ecosystem Airdrop, increasing daily transactions by 5x and attracting 10k unique wallets, securing 90% of Milkomeda's TVL.• Executed a successful rebranding and launched a new SEO-optimized website.• Secured media coverage in top outlets like Cointelegraph, Yahoo Finance, andBitcoin.com, enhancing brand visibility and credibility. -
Project LeadTorre Del Governador, S.L. Jul 2017 - May 2022Barcelona, Spain• Handled negotiations for raising capital with potential investors, family offices, funds and HNWI;• Identified, collected & analysed competitors and trends to uncover market opportunities;• Prepared presentation and execution of materials (Investment Memorandums, Pitch books, Teasers, Management Presentations, Marketing and Go-to-market strategies, etc.);• Represented owners’ interests at various partner engagement meetings, key industry events and negotiations.
-
Data ScientistFare Dec 2015 - Jun 2017Amsterdam AreaUtilized mathematical modeling on extensive oil market data, identifying and defining key patterns in market behavior. Conducted algorithmic research and correlation analysis leveraging Thomson Reuters news analytics. Produced executive-level reports communicating insightful trends derived from relevant data.
-
Senior Emea Marketing ManagerGroupon Feb 2014 - Nov 2015Amsterdam Area, Netherlands• Managed a portfolio of up to 74 simultaneous live campaigns across 13 markets, generated €7.5M.• Responsible for overall account revenue, including maintaining existing contract value, as well as revenue expansion strategies for assigned accounts.• Maintained key stakeholder engagement, including C-Suite, Regional, and Business Unit Heads.• Executed partnership with industry leaders such as Marriott, Hilton, IHG, Movenpick, Hyatt, Radisson. -
Co-FounderDostoevsky Hostels Aug 2010 - Aug 2014Russian FederationFounded and developed the company into the second-largest hostel chain in Russia, presented in 17 cities. Winner of the Forbes competition ‘School of the young billionaire’ among the startups with the highest potential all over Russia, 2014. http://www.forbes.ru/forbes/issue/2014-07/259937-samye-rezultativnye
-
Regional Sales ManagerRoadsoft International Oct 2011 - Sep 2012Amsterdam Area, NetherlandsAssessed market research over CIS countries and generated a database of 3000 leads; executed cold calling with revenues increase 42% YoY;• Developed partnership network in Russia, Latvia, Estonia, Bulgaria, and Ukraine and organized partner engagement meetings with key stakeholders in Russia;• Negotiated on partnership conditions with market leader in Russia;• Developed innovative product market combination which allowed partnership network growth over 27% YoY. -
Vp External RelationsAiesec Feb 2008 - Oct 2010- Coordinated interaction with corporations, NGOs and municipal authorities;- Signed and executed sponsorship contracts with companies-partners;- Developed proposals for companies to support the activities of the local committee;- Developed standard procedures of working with companies/organizations for the Local Committee;- Worked with national partners at the local level (including Mars, PwC, Vympelcom, ROSNO, other);- Led a sales team of 12 people;- Coached local committee members external relations and sales techniques.
Xena Chernikova, Mba Education Details
-
Analysis And Investment -
Exchange Program -
Mathematics
Frequently Asked Questions about Xena Chernikova, Mba
What company does Xena Chernikova, Mba work for?
Xena Chernikova, Mba works for Paid
What is Xena Chernikova, Mba's role at the current company?
Xena Chernikova, Mba's current role is CMO.
What schools did Xena Chernikova, Mba attend?
Xena Chernikova, Mba attended Mit Sloan School Of Management, University Of Amsterdam, Peking University, Novosibirsk State University (Nsu).
Who are Xena Chernikova, Mba's colleagues?
Xena Chernikova, Mba's colleagues are Luis Javier Smith Fontana, Didi Taihuttu, Jasmien Decaluwe, Devin Anichebe, Paula Vulić, Rebecka Marriott, Doğukan Batuhan Kurtçu.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial