Xena Chernikova, Mba Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

• Built and led a cross-functional team of 8, including a Product Manager, CTO, engineers, and UI/UX designers, to successfully launch the product within 5 months.• Executed data-driven acquisition strategies, driving 800K site visits at $0.048 CPC. Grew social media to 1M followers. Acquired 150K registered users at $0.26 CPA.• Led strategic initiatives resulting in Gydde joining Consensys Scale Program and receiving recognition as "Next Top Blockchain Startup" by GDA Capital.• Increased user engagement by 9x and generated $4.2 million in trading volume for Quickswap by designing interactive step-by-step quests. Other clients include Clip Finance, Memecorn, BOB Blockchain, etc.• Secured exclusive access to MetaMask’s user abstraction technology as an alpha project, that facilitated the development of an EVM wallet within Telegram.

• Assembled and led the marketing team for the first Dutch DAO, developed its marketing strategy and tracked team’s performance over the first three months.• Advised C-suite of a satellite internet provider on Web3 marketing strategies, focusing on community-building initiatives.• Contributed to the EY DAO Playbook and EY Transformation of Web3 Distribution Channels, providing strategic insights into community engagement in Web3.• Co-authored a proposal for the Dutch Central Bank to integrate RWA security assets into the DeFi ecosystem.

Amsterdam Area

• Recruited and led a marketing team of 4 to grow community to 80k across Discord, Twitter, and Telegram.• Managed partnerships that increased TVL to $20 million through cross-marketing initiatives, including 127 partnerships, 89 articles, and 64 AMAs.• Launched the Cardano Index and Startup Index with no marketing budget, engaging 4,500 community members and increasing TVL by $600K. Drove a 250% increase in LP token price, earning recognition from IOHK and Cardano Foundation.• Designed and executed the Milkomeda Ecosystem Airdrop, increasing daily transactions by 5x and attracting 10k unique wallets, securing 90% of Milkomeda's TVL.• Executed a successful rebranding and launched a new SEO-optimized website.• Secured media coverage in top outlets like Cointelegraph, Yahoo Finance, andBitcoin.com, enhancing brand visibility and credibility.

Barcelona, Spain

• Handled negotiations for raising capital with potential investors, family offices, funds and HNWI;• Identified, collected & analysed competitors and trends to uncover market opportunities;• Prepared presentation and execution of materials (Investment Memorandums, Pitch books, Teasers, Management Presentations, Marketing and Go-to-market strategies, etc.);• Represented owners’ interests at various partner engagement meetings, key industry events and negotiations.

Amsterdam Area

Utilized mathematical modeling on extensive oil market data, identifying and defining key patterns in market behavior. Conducted algorithmic research and correlation analysis leveraging Thomson Reuters news analytics. Produced executive-level reports communicating insightful trends derived from relevant data.

Amsterdam Area, Netherlands

• Managed a portfolio of up to 74 simultaneous live campaigns across 13 markets, generated €7.5M.• Responsible for overall account revenue, including maintaining existing contract value, as well as revenue expansion strategies for assigned accounts.• Maintained key stakeholder engagement, including C-Suite, Regional, and Business Unit Heads.• Executed partnership with industry leaders such as Marriott, Hilton, IHG, Movenpick, Hyatt, Radisson.

Russian Federation

Founded and developed the company into the second-largest hostel chain in Russia, presented in 17 cities. Winner of the Forbes competition ‘School of the young billionaire’ among the startups with the highest potential all over Russia, 2014. http://www.forbes.ru/forbes/issue/2014-07/259937-samye-rezultativnye

Amsterdam Area, Netherlands

Assessed market research over CIS countries and generated a database of 3000 leads; executed cold calling with revenues increase 42% YoY;• Developed partnership network in Russia, Latvia, Estonia, Bulgaria, and Ukraine and organized partner engagement meetings with key stakeholders in Russia;• Negotiated on partnership conditions with market leader in Russia;• Developed innovative product market combination which allowed partnership network growth over 27% YoY.

- Coordinated interaction with corporations, NGOs and municipal authorities;- Signed and executed sponsorship contracts with companies-partners;- Developed proposals for companies to support the activities of the local committee;- Developed standard procedures of working with companies/organizations for the Local Committee;- Worked with national partners at the local level (including Mars, PwC, Vympelcom, ROSNO, other);- Led a sales team of 12 people;- Coached local committee members external relations and sales techniques.

Analysis And Investment

Mba

Exchange Program

Exchange program during the ABS MBA

Bachelor’S Degree, Mathematics