Building communications for the web3 space.

As a full-time UX Designer at Smarter.Codes, a small tech consulting agency, I worked on several enterprise-grade projects, contributing to the design and development of key products.Key Responsibilities:- Conducted heuristic evaluations and competitive analyses to identify improvement opportunities- Participated in design and branding sprints with stakeholders to align solutions - Documented user stories and created demos to communicate project goals- Developed business canvases to ensure design aligned with organizational objectives- Assembled design systems and style guides for enterprise-level applications- Produced design artifacts from sketches to high-fidelity mockups and prototypes- Facilitated smooth handoffs with developers, explaining user flows and product narratives- Collaborated with designers and product managers in a flat, peer-review structureKey Projects:1. Noteefy: Designed a tee time booking platform with 10,000+ users and $14M in partner revenue - Collaborated with engineering to design a system aggregating data from 150+ golf sites2. Ayyeka: Designed an IoT monitoring and analytics dashboard for real-time data quality detection. - As sole designer, I gathered requirements, conducted research, defined features, designed wireframes/mockups, created a style guide, and coordinated with marketing3. Hybrid Chat Inbox: Social CRM dashboard for efficient client communication - Responsibilities included wireframing, prototyping, facilitating design sprints, mapping stakeholders and user journeys, and iterating on prototypesThe Hybrid Chat Inbox redesign had significant impact: 40% increase in user satisfaction, 25% increase in adoption, 30% revenue growth, and 15% reduction in churn.Through this role, I gained extensive experience in enterprise UX, from research to implementation. I also developed skills in cross-functional collaboration, design systems.

As a UX Designer intern, I worked on four different website projects for local Australian businesses across various industries:- Boutique salon- Multi-designer luxury apparel store- E-commerce store for commercial kitchen equipment- E-commerce store for sustainable, eco-friendly productsKey Responsibilities:- Served as the Design Lead for these web-based projects- Performed competitive analysis for small-to-medium businesses (SMBs) in Australia- Created engaging micro-interactions and animations to enhance user experience- Collaborated cross-functionally with marketers, SEO specialists, and developers- Built high-fidelity mockups and interactive prototypes for the websites- Optimized designs to ensure SEO-friendlinessDesign Approach:- Conducted in-depth research on target user personas and market competitors- Developed intuitive information architecture and user flows for each business- Incorporated dynamic micro-interactions to improve engagement and usability- Worked closely with the marketing and technical teams to align on requirements- Tested prototypes to validate design decisions and gather user feedback- Ensured design consistency and adherence to SEO best practicesThrough this internship, I gained valuable experience in UX design for small businesses, collaborating cross-functionally, and optimizing for search engine visibility. I was able to apply my skills across a diverse range of industries, further expanding my design capabilities.

As a UX Designer intern, I worked on "Pitch Books" - a professional pitch deck service with a Canva-like platform for creating presentations, one-pagers, and business plans.Key Responsibilities:- Reworked existing designs and wireframes to improve usability- Focused on creating intuitive user workflows across three portals: End-user portal, Admin portal for managing users and sellers, Seller portal for listing assets- Sketched paper wireframes and translated them into high-fidelity mockups- Enhanced aesthetics using typography and color theory- Designed over 100 data visualization assets for the end-user portal- Created interactive prototypes for client presentationsDesign Approach:- Conducted user research to identify pain points and optimize workflows- Emphasized intuitive navigation and functionality across all portal experiences- Incorporated data visualization best practices to make complex information accessible- Collaborated closely with the development team to ensure feasible implementationThrough this internship, I gained hands-on experience in end-to-end UX design for a B2B SaaS product, from user research to high-fidelity prototyping. I also honed my skills in data visualization and client-facing presentation.

At Richedu, we were building a web3-based game that allowed users to create drinks at an in-game cafe by combining different ingredients. Each new drink created would be minted as an NFT, which could be traded at an in-game marketplace. The following were my roles and duties:Game Design & Product Development:- Led product development for a Web3-based cafe simulation game combining NFT technology with traditional gaming elements- Created comprehensive product roadmap and development strategy for game launch- Conducted competitor analysis in Web3 gaming space to identify market opportunities and successful mechanicsUX Research & Design:- Developed complete user journey mapping - from spacecraft landing to cafe management and NFT marketplace interactions- Created Information Architecture and user flow diagrams for core gameplay elements including drink crafting and NFT trading- Conducted primary and secondary research to validate game mechanics and user experienceUI Design & Implementation:- Designed and delivered end-to-end UI from wireframes to high-fidelity mockups- Created intuitive interfaces for key features:- Drink crafting system with NFT minting integration- In-game inventory management- NFT marketplace for trading virtual drinks- Implemented iterative design improvements based on user feedback and technical feasibility

As a part of the SRE (Site Reliability Engineering) Team:Assessed optimal deployment workflows for several client projects- Evaluated and implemented the most efficient and reliable deployment processes for Juspay's clients.Conducted load balancing tests- Performed stress testing and load balancing analysis to ensure smooth and scalable application performance.Performed Business Opportunity identification and Cost Analysis for various projects- Identified new business opportunities and conducted thorough cost-benefit analyses to support decision-making.Ensured the timely scaling of Kubernetes pods during peak traffic for several clients- Monitored and automatically scaled Kubernetes container instances to handle increased user traffic and load.Monitored and reported several site reliability issues - Proactively monitored system performance and acted on any stability or reliability concernsAs a part of the Support Team:Revamped the entire technical documentation for several Juspay products for over 50 clients - Completely rebuilt and reorganized the technical documentation for Juspay's products to improve clarity and usability for a large customer base.Conducted competitor analysis and market research to understand the best possible solutions for rebuilding the entire documentation from scratch- Analysed competing products and industry best practices to determine the optimal approach for redesigning the documentationOther Responsibilities:Went on several campus recruitment drives to recruit fellow associates- Participated in university recruitment events to identify and onboard talented new hires for the company.

Worked with BigQuery to retrieve logs using SQL.- Queried BigQuery, a powerful cloud-based data warehouse, to extract and analyze relevant log data for various projects.Liaised with freelancers across the world to help build internal tools for our teams.- Collaborated with a global network of freelance developers and designers to develop custom internal tools and applications.- Used project management software like Jira and Notion to coordinate tasks, deadlines, and feedback.