Zach Swanson Email and Phone Number
I am a results-driven Technical Account Management leader with over 10 years of experience in ad tech, programmatic advertising, and automation solutions. As the Associate Director of Technical Account Management at RTB House, I lead a team of 6 and oversee $35M+ in annual programmatic revenue across display, app, branding, and CTV channels.Key accomplishments include:- Spearheading the development of advanced automation tools that reduced error rates by 25% and optimized campaign performance.- Leading successful product rollouts in cookieless retargeting, first-party data solutions, and CTV/OTT strategies.- Driving technical integrations with high-profile clients, ensuring seamless onboarding and account growth.I am passionate about leveraging technology and data to deliver outstanding results for clients, and I excel in high-pressure environments that require strategic thinking and hands-on problem-solving. Currently, I am actively seeking new opportunities in Senior Technical Account Management and Director-level roles in the ad tech and programmatic space.Let’s connect if you’re looking for a tech-savvy, innovative leader to drive revenue growth and build impactful client relationships!
Rtb House
View- Website:
- rtbhouse.com
- Employees:
- 1383
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Global Director, Campaign Performance And Innovation (Cpic)Rtb HouseLos Angeles, Ca, Us
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Associate Director, Technical Account ManagementRtb House Aug 2022 - PresentWarsaw, Poland, Pl• Lead a team of 6 Technical Account Managers, overseeing $35M+ in programmatic revenue across display, app, branding, and CTV channels.• Created automation tools, including a comprehensive monitoring system to detect and rectify company-wide errors and a publisher analysis script to improve client brand safety.• Piloted cutting-edge products such as cookieless retargeting solutions, 1st and 3rd party data ingestion tools, and CTV/OTT beta advertising strategies.
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Technical Account ManagerRtb House Jun 2021 - Jul 2022Warsaw, Poland, Pl• Managed US-based programmatic campaigns generating over 1 million in monthly ad revenue.• Led the onboarding and integration of new accounts, ensuring seamless campaign setups and creative executions.
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Manager Of Technical Ad OperationsAdtaxi Sep 2018 - Jun 2021Denver, Colorado, UsManaging the Technical Ad Operations team and working with ops leadership to ensureprioritized goals are met.Managing select Adtaxi advertising vendor relationships (e.g., Signal) for all day-to-dayand campaign-specific needs.Working collaboratively with Adtaxi leadership to develop solutions that will improveour operational efficiency, campaign management tools and processes.Supporting the product team with new products and vendors to ensure they meetAdTaxi's operational requirements and are thoroughly vetted for operational use.Analyzing and interpreting data trends across all ad platforms to identify areas forimprovement, and implementing solutions to enhance performance and efficiency.Proactively seeking out new opportunities to drive revenue and raise the bar oncampaign performance.Continually refining our QA processes and tools to ensure the highest quality ofcampaign management across all channels. -
Ad Operations Qa And Ad Tech SpecialistAdtaxi Nov 2017 - Aug 2018Denver, Colorado, UsAdminister technical support to Adtaxi’s programmatic, search and social teams for all campaigns, including assistance with Google Analytics discrepancies, tracking tagging issues, and creative troubleshooting.Orchestrate implementation of complex campaign elements for strategic campaigns, including advanced container tag set up.Collaborate with department leads to devise solutions that will improve operational efficiency, campaign management tools, and processes.Examine new ad tech products and potential vendors to ensure adherence to Adtaxi's operational requirements, collaborate with AdTaxi product team to guarantee new products are thoroughly vetted for operational use. Conduct training on new and existing products for all Adtaxi operations teams.Restructure QA processes and tools to ensure highest quality of campaign management. Scrutinize and interpret data trends across ad platforms, identify areas of improvement, and employ solutions to improve performance and efficiency.Formulate clear usage guidelines for new products and vendors and educate members of operations team.
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Sem SpecialistAdtaxi Aug 2016 - Oct 2017Denver, Colorado, UsProduced, regulated and optimized AdWords and Bing search campaigns for roughly 100 small to medium business throughout the US.Designated secondary role as Bing Search Matter Expert in effort to develop and advance company relationship with Bing and improve account manager familiarity with platform.Created high-level proprietary scripts using Java Script through AdWords Scripts, including daily and weekly alerts for account managers.Reorganized team processes through automation with tools including Zapier, Tableau and Supermetrics to streamline and improve team workflow.
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Digital Marketing SpecialistZbyte Software Mar 2016 - Aug 2016Albuquerque, Nm, UsEstablished and implemented strategic search engine marketing (SEM) campaigns on Google AdWords, Bing/Yahoo and Facebook for clients in range of industries, including commercial solar companies, global tech companies, and law firms.Assembled data-driven weekly and monthly performance reports with Google Analytics.Executed active competitor analysis with tools including SpyFi, Quicksprout, and SEMrush.
Zach Swanson Education Details
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Goucher CollegeComputer Science
Frequently Asked Questions about Zach Swanson
What company does Zach Swanson work for?
Zach Swanson works for Rtb House
What is Zach Swanson's role at the current company?
Zach Swanson's current role is Global Director, Campaign Performance and Innovation (CPIC).
What schools did Zach Swanson attend?
Zach Swanson attended Goucher College.
Who are Zach Swanson's colleagues?
Zach Swanson's colleagues are Kacper Nowak, Shubham Prakash, Karolina Butryn, Francesco Marini, Anna Napiórkowska, Mikołaj Grzywacz, Denis Schimikowski.
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