Lead and provide hospitality solutions to all SE Asia and Middle East projects or refurbishments for Hotels and Resorts from Luxury to 4-stars. Aggressive Networking with Hotel Chains, Owners, Procurement companies and import distributors in more than 20 countries across the region. To be recognised as the pacesetter in the integration of hospitality solutions.

Built this consultancy firm to provide European consumer goods companies with business expertise to establish their brands in Asia and facilitate engagement with major players in the hospitality and retail industries as well as key wholesalers and distributors. Leverage extensive business and industry experience to provide regional market knowledge, objective advice and expertise in strategies for establishing B2B and cross-marketing operations. Undertake strategic business reviews, performed analyses and developed a focused action plan for their strategic business development in Asia. Presented findings and proposals to senior level clients via executive management presentations. Ensure clients receive the necessary assistance to execute.

Developed and executed on a compelling regional vision and strategy for Schott Zwiesel glassware that accelerated revenue growth and led to its differentiation as the foremost brand in the hospitality industry. Managed operations, owned P&L responsibilities and led a 19-member team dispersed across the Singapore, Shanghai and Mumbai offices. Drove sales, profitability and gross margin growth through successful leadership and outstanding management of 27 distributors across Asia Pacific countries. Provided thought leadership and market level analytics, insights and strategy to shape distributor partner agreements and internal resource decisions. Developed a commercial operating model to optimise marketing and sales efforts in executing brand positioning through select distribution channels. Created account segmentation to increase efficiency of field-sales efforts and effectiveness of points of distribution within the retail, corporate and hospitality channels. Facilitated the development of annual sales for execution metrics, targets and strategic initiatives along with the necessary monthly tracking of 27 distributors’ performance against budget for the 30 glassware ranges.

Accepted the challenge of expanding the company’s presence into Europe, Middle East and Asia and become the leading culinary cast-iron cookware brand worldwide.Later handpicked by owner to take ad-hoc role as Staub USA Inc. General Manager. Developed a global export sales strategies and identified partnerships with retailers and distributors in key markets. Maintained an evolving and contemporary understanding of global customer preferences, purchasing behaviours, and trends in the international marketplace and partnered with Marketing to develop customised solutions. Performed forecasting, financial and demand analysis, negotiation, pricing and distribution recommendations. Prepared presentations to explain current and future strategies to the company’s Board and executive management.

Recruited to turn around the financial performance, mounting debt and slow growth of the company’s 30 tableware concept stores across 5 major Chinese cities. Provided overall direction and management to the operation and administrative aspects of the organisation in addition to driving sales and productivity as well as P&L and budget management to ensure business profitability. Motivated 80 employees and promoters by pushing performance goals and achieving new revenue and growth targets. Implemented and maintained operational processes and procedures, reported on performance and initiated on improvements for operations. Established objectives in sales, financial performance, quality and customer service. Trained, developed and managed staff performance.

Expand the Distribution through SE Asia market to 10 countries within 3 years; Directly involved in Retail and Consignment for Hong Kong Operations, dealing with all Promotions and marketing Campaigns for SE Asia. Operated the Hong Kong office alone, employing up to 10 promoters.

Importer/Distributor/Retailer for Home accessories (Retail) and Furnishing (Hospitality) with great success in hotels & lounges projects or renovations. Dealt heartily with interior designers. Run our own Retail outlets in major department Stores in HK and Up to 10 local promoters and delivery man. HK$15 M. best turnover in 1998

Based in Hong Kong, eagerly out-sourced & purchased Furniture in Philippines, Indonesia and Thailand – Rattan, Wrought Iron, Wood furniture –Integrated sourcing: Suppliers selection, Furniture design or modifications, QC under my own control. Shipping 8 to 10 40-ft containers per month from various countries. 2 collections presented per year to buyers in France.