I thrive on tackling customer growth challenges head-on, leveraging the latest technologies to drive impactful solutions. My focus is on delivering measurable outcomes, fostering stakeholder relationships, and embracing continuous learning and innovation.With over a decade of experience across customer management, growth marketing, data analytics, and team leadership, I've honed my skills through diverse professional roles and personal insights. Ready to embark on new challenges and contribute to meaningful business success.Through my experiences in both personal and professional domains, I've gained valuable insights into myself - I specialize in scaling customer and revenue growth through:- Prioritizing the customer in every aspect of my work, as their satisfaction is paramount.- Employing data-driven decision-making as the foundation of my approach.- Excelling in the execution of ambitious concepts by deconstructing them into manageable components.I excel in aligning, leading, and cultivating world-class growth, product, and analytics teams by:- Prioritizing the input of my peers before making any significant decision.- Enjoying engaging with individuals across various teams to gain a comprehensive 360-degree perspective on strategic decisions.I am committed to self-improvement by:- Continuously educating myself on new technologies, emerging markets, and innovative strategies.- Maintaining composure in the face of challenges and adversity.- Prioritizing high-quality decision-making to foster sustainable growth.- Drawing upon the insights and experiences of others to enhance my own learning journey.Professional Skills:- Product Growth- Growth Marketing- Performance Marketing- Growth Roadmap- Marketing & Promotional Offerings- Data/Business Analytics- Data Science- Revenue Management- Market & Pricing Analysis- CRM- Business Strategy & PlanningTechnical Skills:- Google Ads- PPC- Google Analytics- Tableau- Power BI- SQL- Python- ChatGPT- Statistics- Data Modeling- Machine Learning- GEN AI with ML- Futuristic Customer ModelingDomain Knowledge:- E-Commerce- B2C Market- Business Software- MarTech- AdTechI'm deeply passionate about leveraging data and algorithms to amplify opportunities for functional growth. Continuously seeking ways to refine techniques, I strive to better understand and fulfill both business and customer requirements.
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StealthHomeulike Nov 2022 - Feb 2024India
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Principal Growth ManagerAirtel Digital Apr 2021 - Oct 2022Gurugram, Haryana, India-> Lead growth unit for wynk music app, which includes acquisition (ASO, digital marketing, partnership within airtel ecosystem), retention (CLM strategy and engagement)1. Held complete accountability of marketing and promotional campaigns to drive core KPIs i.e. traffic, installs, MAU, DAU2. Ownership of paid marketing (social, google, affiliates and third party partnerships) channels maintaining a healthy ROI and CAC:LTV ratio3. Lead data analytics, external agencies (performance marketing, brand collaboration, SEO & partnerships) and content/creative teams4. Played a critical role in scaling up team of CRM experts, analysts and performance marketers -> Bootstrapped subscription business (revenue) for wynk, which included -1. Ownership of making strategic decisions for customer promotions and offerings2. Collaboration with product and content teams to plan, design and execute 3. Managing business AOP, target projections and contingencies 4. Launch new products and incubation around features like hellotunes, wynk studio and subscription pricing -
Growth Manager - Digital Marketing & AnalyticsLandmark Group Oct 2018 - Apr 2021Dubai, United Arab Emirates-> Headed marketing tech and digital marketing for centrepoint digital store, managed $3Mn monthly marketing budget with a responsibility of driving efficiencies in cost of sale, cost per order & ROAS-> Accelerated user growth in GCC regions (KSA, UAE, BAH, QAT) from a DRR of 100K to 500K in a span of 1.5years -> Collaboration with category, operations & content teams to enable correct strategy for business promotions-> Lead analytics team for user growth -
B2C Strategy ManagerAdobe India Systems Private Limited May 2017 - Sep 2018Bengaluru Area, India-> Determined and defined the project scope and objectives for all adobe enterprise products -> Built successful B2B analytics & account based marketing product in consultation with business partners-> Lead the team to help business partners with marketing and sales funnel reporting, insights and decision making-> Active member of Go to Market initiative from data and strategic perspective
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Manager - Analytics & Digital MarketingSnapdeal Apr 2016 - Mar 2017Gurgaon, India-> Strategy and new initiatives for Designer site (outside of India) of Exclusively.com-> Managing team to focus on delivery to the other functional domains-> Striving the excellence to digital marketing and email marketing-> Statistical modelling for the optimization of sales Notable Projects -Sales Predictive modelling – Built a model using R for sales prediction aligned with the margin, discount and traffic. Established a co-relation model on financial metrics. -
Assistant Manager - AnalyticsSnapdeal Mar 2015 - Mar 2016Gurgaon, India-> Operational and strategic decision maker for customer segmentation to get target users for a niche fashion business.-> Accustomed business models for customers, sales, pricing and discounts to enable coherent strategies. -> Revamped analytical platform for Exclusively.com from scratch. Set up the tools and helped team to build a fully functional system.-> Decisive in business scope and prioritization for tasks associated to analytics team. Notable Projects - Brand Store Analytics - Excel based automated report for sellers/brands on-boarded for micro site feature on Snapdeal.com. Helped brands to get a constant view of business performance in terms of sales, traffic, products and customers.Customer Analysis – Understanding customer behaviour on site and plan for retention.Building Analytical Platform – Established backend support for sales and traffic. Automated reporting and dashboards. Digital Marketing and Analytics – Provided analytical support to digital marketing to optimize budget spend. Managed monthly budget of 2L and improvisations to get maximum ROI out of internet marketing.Listing Automation - Automated the product listing process using excel macro.
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Senior AnalystEbay Inc Nov 2012 - Feb 2015Bengaluru Area, India• Enable better decision making through custom-centric and data driven analytics to manage the key business drivers of engagement for the North America and EU businesses• Technically sound, exhibited strong business acumen while solving complex problems under strict timelines• Deep domain expertise in platform infrastructure for Teradata and SQL Server – extensively involved in coaching analysts on improving SQL logic for query optimization and better resource utilization• Exhibited excellent communication and relationship management skills while working in an offshore model with global cross functional teams resulting in being made the point person for the Deals business at eBay -
Software EngineerMaq Software Jun 2010 - Nov 2012Hyderabad Area, India-> Worked on all aspects of MSBI (SQL Server, SSIS, SSAS, SSRS)-> Created data warehouse and mart for 5 projects on SQL Server 2008-> Implemented Cube Security, ETL mails, quick changes to whole solution as per requirements-> Created biggest Power Pivot models and BI Semantic Tabular Models for microsoft azure-> Scripted complex MDX queries for more than 200 reports-> Delivered technical training sessions within the company (MAQ Software) at varying levels of difficulty
Vivek Singh Education Details
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National Institute Of Technology KurukshetraInformation Technology
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What schools did Vivek Singh attend?
Vivek Singh attended National Institute Of Technology Kurukshetra.
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Vivek Singh
Global Initiatives & Strategy Execution | Business Enablement & Development | Operational Excellence | Lifelong Learner | Microsoft PracticeHyderabad -
Vivek Vikram Singh
Gurgaon -
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Vivek Singh
Mumbai
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