Sergio Alfaro Email & Phone Number

Costa Rica

Costa Rica

Leading the Acquisition Team Marketing.- Identified issues, analyzed information, and provided solutions to problems.- Developed and maintained courteous and effective working relationships.- Used critical thinking to break down problems, evaluate solutions and make decisions.- Demonstrated strong organizational and time management skills while managing multiple projects.- Participated in team projects, demonstrating an ability to work collaboratively and effectively.- Gained extensive knowledge in data entry, analysis, and reporting.- Demonstrated leadership skills in managing projects from concept to completion.- Acted as a team leader in group projects, delegating tasks and providing feedback.- Measured and reported the performance of all digital marketing campaigns, and assessed against ROI and KPIs.- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness and acquisition.- Monitored trends in the digital marketing landscape and adjusted strategies accordingly.- Increased customer acquisition and ROI through continuous optimization, testing, and experimenting with ad creative work, bid strategies, audience targeting, and placements.

Costa Rica

Head of Digital Marketing within the Marketing department of AR Holdings. - Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.- Implemented new strategies to improve click-through rates and conversion.- Suggested and implemented new features to develop brand awareness.- Created social media content with innovative brand messaging to support new product launches.- Evaluated market trends to stay current on consumer and competitor changes.- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.- Conducted market research by analyzing industry trends, consumer demographics, and competitor activities to inform marketing strategy.- Mentored and trained teams in KPI analysis and performance evaluation using AdWords and analytics.- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.- Identified appropriate marketing channels and target customers for campaigns.- Tracked key performance indicators to measure the success of campaigns.- Oversaw social media presence and aligned posts to include branding and trending ideas.- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.All this for the brands: GAP (CR-PTY), Athleta, Old Navy (Costa Rica- El Salvador), Max Mara, Adolfo Dominguez, Corte Fiel, Crate&Barrel, Forever 21 (Costa Rica, Guatemala, Panama, El Salvador, Republic Dominican), Line Up Rewards Program (Costa Rica, Panama, Guatemala, El Salvador), Banana Republic, Pedro del Hierro, Mango (Guatemala and Costa Rica), Woman Secrets, Springfield (Costa Rica and Guatemala). Also the restaurants: Johnny Rockets, Outback Steak House, Olive Garden, The Capital Grill, and Spice UP Program.

San José, San José, Costa Rica

• Manage clients inside and outside the company • Understand objetives KPI’s and how they fit into overall strategy • Manage time and deadlines • DBI (Data Business Intelligence) understanding skills to search for new insights to impact in the business.• Create reports with analytics tools • Social media strategy • SEO. Keywords strategy • Budget planning • Supplier management • Billing tracking

San José, Costa Rica

• Manage clients inside the company (Mobility, Life Style, FinTech and health) • Manage task for the marketing team (Creative & Design department, Production Department and Digital Department) • Understand objetives KPI’s and how they fit into overall strategy • Manage time and deadlines • DBI (Data Business Intelligence) understanding skills to search for new insights to impact in the business. • Budget planning

Costa Rica

Work for Garnier Group (GarnierBBDO-OMNICOM Media Group- OMD)- Monitored online trends, conversations, and innovations to optimize strategies.- Led projects to redesign web pages, diversify strategies and revitalize social media presence.- Used SocialBakers and Tableu to identify behavioral patterns and trends in data.- Boosted online engagement between 10% to 20% on the brand that I have to manage.- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.- Managed campaigns for various clients that consistently exceeded sales goals.- Established and managed relationships with external data providers and research vendors.- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.- Identified appropriate marketing channels and target customers for campaigns.- Assembled reports and presentations to share insights and recommendations with stakeholders.Working with brands such as:- Multiplaza Costa Rica- Choys- Tutto- Granuts- johnny´s- Cocoa Dulce- Saba Centroamérica- Banco Popular- El Lagar- Scotiabank Costa Rica- Banana Boat- Tosh- Stay Free- Chilli´s- Budget- Zip Car- Cerostress- Playtex- Shick- Sony Entertainment- Roche.

Cit Ulacit

Professor of Digital Marketing and Social Media

San Jose

Professor of: Community Manager, Paid Media

Lindora

- Demonstrated respect, friendliness, and willingness to help wherever needed.- Applied effective time management techniques to meet tight deadlines.- Developed strong organizational and communication skills through coursework and volunteer activities.- Developed and maintained courteous and effective working relationships.- Assisted with day-to-day operations, working efficiently and productively with all team members.- Managed time efficiently in order to complete all tasks within deadlines.- Measured and report the performance of all digital marketing campaigns, and assessed against ROI and KPIs.- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.- Monitored and optimized advertising campaigns using Google, Facebook, and Bing.- Monitored return on investment of online and social media marketing efforts.- Developed and executed A/B testing strategies to optimize campaign performance.- Increased customer engagement through social media.Working with brands such as:- Fanta Centroamérica- Purdy Motor (Toyota, Purdy Usados, Grupo Purdy Motor, Lexus)- Santa Ana Country Club- Lala Centroamérica (Leche, Yogurt y Helado)- Eskimo Centroamérica (Helados)- BAC San José y Credomatic.- Azenza Towers- Azul Paraíso- Hacienda Espinal- Garnier&Garnier- Avon Costa Rica

Costa Rica

Professor of Digital Marketing and Social Media

Costa Rica

- Increased customer engagement through social media.- Developed marketing content such as blogs, promotional materials, and advertisements for social media.- Analyzed and reported social media and online marketing campaign results.- Monitored the online presence of the company's brand to engage with users and strengthen customer relationships.- Designed and implemented social media strategies to align with business goals.- Developed and implemented tracking systems to measure the results of posts and campaigns.- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.- Collaborated with team members to develop creative campaigns for social media platforms.- Collaborated with other departments to develop integrated branding and public relations strategies.- Conducted daily updates to social media profiles to boost the company's online presence.Responsible for the administration of different digital media like Facebook, Twitter, Pinterest, Vine, Instagram, blogs, Spotify, etc. Focused on brands such as Aceite Clover, Vanish® Central America, Durex® Central America, Amopé Central America, Café Leyenda, Bar 13, La Costa Rica Verde (Partido Liberación), Riteve Costa Rica, Italia 90 La Película, El Cielo Rojo, Rostipollos Costa Rica, Zepol Deportista, Fundación Liceo de Costa Rica, Viaje La Película, Mall Paseo de las Flores, Battery Energy Drink and José María Figueres.

Costa Rica

Developing Social Media and Digital Strategy for Central America. Ensure communication and management of image IBOPE by international guidelines of the company. Development of concepts, events, reports, and public relations company. Management of digital projects as the web page, apps, e-books, also digital marketing, online advertising. Also management of sponsorship negotiations for participation in relevant events in the advertising industry as The Effie Awards, Social Media Day, etc. In the Digital Committee of CAMCO, I was the representative of IBOPE Media

Costa Rica

- Demonstrated strong organizational and time management skills while managing multiple projects.- Demonstrated leadership skills in managing projects from concept to completion.- Worked effectively in fast-paced environments.- Developed strong organizational and communication skills through coursework and volunteer activities.- Passionate about learning and committed to continual improvement.- Skilled at working independently and collaboratively in a team environment.- Self-motivated, with a strong sense of personal responsibility.- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.- Designed innovative creative strategies to raise brand awareness and engagement for the organization.- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.- Coordinated with vendors and suppliers to source materials and equipment needed for production.- Monitored progress of projects, keeping on schedule and within budget.I worked with brands such as Atún Pronto, Trident CAM, Miracle Whip Panamá, Atún Tesoro Del Mar, Atún Pacífico Azul, Scott Papper, Pastas Roma, Suplidora Royal, Escuela de Estética Canina, EasyGroom.

Master'S Degree, Digital Transformation And Business Development, Doble Titulación

Master'S Degree, Digital Transformation And Business Development, Doble Titulación

Analítica Web (Ga, Gtm), Comunicación Digital Y Contenidos Multimedia

Analítica Web (GA, GTM) Medición igual a resultados

Licentiate Degree, Cinematografía Y Producción De Cine Y Vídeo, Ciencias De La Comunicación Con Énfasis En Producción Audiovisual

Activities and Societies: I was part of the team of audiovisual production for the Congress of Communication of the Universidad Latina.

Bachillerato, Publicidad

English Now, English Now And Toic

TOIC exam