Chiara Pavan Email & Phone Number

Milan, It

Milano, Lombardia, Italia

Milan, Lombardy, Italy

Product Launch and Promotion: Developed and executed multi-channel product launchcampaigns (BTL, ATL, TTL) tailored for diverse European markets (UK, DE, FR, SP, PT).Collaborated with cross-functional teams (products category) to ensure seamless launchexecution.Project management: Monitoring of delivering on previous briefs to creative agencies andproduction houses by orchestrating seamless project workflows, and adhering to projecttimelines.Event Management: developed Hoover's participation in the prestigious industry event, IFABerlin 2023, to showcase domestic appliances, demonstrating adept management of theHoover booth.Multimedia Production: Developed photo and video shootings for commercials to createmarketing contents. Ensured visual materials and communication adherence to brandguidelines to elevate product's features and benefits.Direct Email Marketing: monthly arranged newsletters using Banana tag.

Udine, Friuli-Venezia Giulia, Italy

-Development of communication projects including content strategy aimed at achieve different goals such as: awareness, reputation, loyalty and lead generation-Management of client's digital advertising strategy through periodic reporting and management of the META Business Suite and Linkedin Ads (set advertising accounts, creation of campaigns, definition of customised audiences)-Customized advertising campaigns for different social media platforms-Direct Email Marketing: arranged newsletters for different clients using Mailchimp-Provided competitive positioning analysis and market research trends through SEO Zoom, Google Trends, Answer The Public, SEMrush

Treviso, Veneto, Italy

-Product Portfolio Management: Ensured the online product catalog remained up-to-date (product listing creation, image management, and content updates.)-Sell-Out Analysis & Product Selection: Leveraged sell-out data to identify optimal product bundles for each retailer. This data-driven approach ensured retailers received the right mix of products and quantities to maximize sales.-Order Management & Logistics: Facilitated online order submission and ensured smooth shipment arrangements.-Performance Monitoring & Optimization: Regularly reviewed key performance indicators (KPIs) such as sell-through rates and conversion rates. -Attended industry trade fairs staying abreast of fashion trends and identifying emerging brands for potential partnerships.

Treviso Area, Italy

-Sales data and information analysis aimed at producing sales forecasting and products performances-Wholesales order submission (RTW - FTW & Apparel)-Supporting Sales Team during the whole process of sales campaign-Customer orders management maintaining the sales tools update (contact list/mapping/salesreports)

Venice Area, Italy

Reissued all the accreditation for the international press

Treviso Area, Italy

-Product photo shooting and photo editing: responsible for maintaining product database up to date (stock management)-Copywriting for Mug Magazine, a yearly magazine focused on fashion, clothing and people’s lifestyles

Digital Marketing & Social Media Management

Marketing & Brand Management; Digital & Social Media Marketing (Digital Strategy, On line brand reputation, SEM & SEO, Content Management).

First Level Master Degree In Global Economics And Social Affairs

One-year and first-level Master programme organized by Ca’ Foscari University of Venice in collaboration with the International Labour.

Bachelor'S Degree, Linguas Estrangeiras Aplicadas (Lea), Erasmus Programme

Exchange student for the period between September 2014 and August 2015. I have attended courses upon linguistics and literature taught.

Bachelor'S Degree, Linguistics And Comparative Cultural Studies