- Stop Thinking Like a Nonprofit! (You’ll Raise More Money), Bridge Conference 2024, AFP webinar 2023- Reimagining Associations for a Post-Pandemic World (Fonteva), September 9, 2021- The New Frontier of Marketing Automation (ASAE MMC Conference 2021)- Analyzing Member Feedback Using Text Analytics (ASAE Online Seminar, March 19, 2021) - ASAE Webinar - ForesightWorks Live: The Shifting Environment for Content, May 28, 2020- Beyond the Hype: How to Kick-start Your Marketing with Artificial Intelligence (AI) (ASAE MMC Conference 2019)- 4 Steps to Digital Marketing Transformation (ASAE Tech Conference 2018)- Content Strategy and Designing for Relevance (SURGE Optimism 2018)- 5 Ways Artificial Intelligence Is Disrupting Marketing (ASAE MMC Conference 2018)- 5 Ways Artificial Intelligence Is Disrupting Marketing (ASAE Tech Conference 2017)- 10 Marketing KPIs Every Association Should Be Measuring (ASAE MMC Conference 2017)- Inbound Marketing: Why It Matters for Associations, Professional Learning Academy (webinar), -October 2016 - 5 Ways to Use Inbound Marketing to Drive Revenue Today (ASAE Annual Conference 2016)- Inbound Marketing’s Potential for Membership, Associations Now, September 28, 2016- The Power of Inbound Marketing for Associations, Associations Forum National Conference, Australia, 2016 - Four Case Studies on Revenue-Generating MarComm Technologies (ASAE Tech Conference 2015)- Why Inbound Marketing Works (ASAE MMC Conf 2015)- Inbound Lunch Bunch (ASAE-HighRoad Solution Seminar Series 2015)- Innovative Workforce: Rise of Smarketing & MarTech (HighRoad User Group Meeting 2014)- The Inbound Marketing Methodology (HighRoad User Group Meeting 2014)- Modern Event Marketing: Crafting Experiences That Last (ASAE Springtime Expo 2014)- Modern eMessaging for Associations (ASAE MMC Conf 2014)- Membership Marketing By and For Your Members (ASAE MMC Conf 2013)- How CIOs Support Marketing & Communications (ASAE MMC Conf 2012)

A digital marketing consulting business focused on associations and for-profit suppliers to associations. Provided digital marketing assessments, game plans, and lead generation campaign implementation.

Oversee all marketing activities with the goal of developing a robust marketing and sales pipeline. Responsible for communications, lead generation, lead nurturing, branding, events, websites, marketing automation (Hubspot), and social media. Manage team of five in the United States and Australia.• Lead Generation. Implemented content marketing strategy that doubled qualified leads, tripled marketing qualified leads (MQLs), and tripled sales qualified leads (SQLs) for new license sales in just one year.• Content Strategy. Developed buyer persona-centric content marketing strategy including content specific to the different stages of the buyer’s journey. Increased landing page traffic by 229%.• Blogging. Increased blog traffic 594% and grew blog subscribers from 100 to 1,900 in one year.• SEO/SEM. Developed search engine optimization (SEO) strategy focused on backlinks, keywords, influencer outreach, and technical SEO. Increased organic traffic to Aptify.com by 26% in 1Q17.• Product Marketing. Developed product marketing discipline leading to improved product launches. • Event Marketing. Increased attendance by 10% and sponsor revenue by 36% for the Aptify Users Conference (AUC).• Web Development and CRO. Re-designed Aptify.com website leading to a 63% increase in visitor-to-lead ratio and 104% increase in landing page conversion rates.• Video Marketing. Implemented video-first content strategy including landing page videos, product videos, and Facebook Live events.• Agile Marketing. Re-organized staff and marketing processes around the agile marketing methodology. Leveraged JIRA software to manage marketing scrum board and team activities.

Manage communications and marketing campaigns designed to grow revenue and brand awareness including advocacy, events, membership, magazine and general ERA branding. Responsible for AMS, all ERA websites, CMS, Hubspot, social media, blog, event registration platform, print and online directories, online community, member center and online annual awards judging system. Manage staff of four. Grew net revenue from -$867k to +$300k in three years.• Revenue Generation. Spearheaded D2C Exhibitor Campaign resulting in 100+ downloads of exhibitor guide, 14 new exhibitors, and $87k in revenue (11% of all exhibitors). Grew Moxie Awards Gala revenue 17% in 2012.• Blogging. Grew ERA Blog monthly views from 323 in August 2014 to nearly 6,000 in July 2015. Increased content downloads and blog subscribers 117% from February to July 2015.• Event Marketing. Effectively promoted ERA D2C Convention resulting in net revenue spike of 79% in four years (47% gross margin) including 60% increase in attendance. The Great Ideas Summit net revenue jumped 109% in four years including 36% increase in attendance.• Membership Marketing. Increased membership revenue by 25% in four years through lead generation campaigns.• Brand Development. Spearheaded re-naming and re-branding campaigns for the annual convention, mid-winter summit and the annual awards gala. Developed SupERAchievers brand clarification campaign that was featured in “The Art of Membership” book by Sheri Jacobs (2014) published by ASAE.• Technology Integration. Led integration of websites, Hubspot, online community and event registration platform with AMS. Managed AMS data cleanup project leading to 300% reduction in duplicate individuals and member organizations. • Editorial Strategy. Developed content mission statement, editorial strategy, editorial calendar and weekly editorial meetings, and built a pool of blog contributors. Liaised with editor of magazine and provided editorial guidance.

Director Global Marketing – Channels (2008 – 2009)Responsible for Go-To-Market strategies and marketing campaigns for JDSU products sold through indirect channels. Developed lead generation campaigns for handheld fiber optic test equipment used in fiber to the home (FTTH) installations.Director Product Marketing, Complementary Products Organization (2006 – 2007)Responsible for product marketing and partnership management of third-party products sold in 143 countries worldwide. Managed six product portfolios including WiFi security solutions, VoIP network load generators and Ethernet network analyzers.

Directed product management and development, business intelligence, pricing, customer service, and network operations for Wholesale and Prepaid divisions. Managed staff of twelve.• Established and managed Prepaid Calling Card division. Managed P&L, sales, pricing, product lifecycle, supplier relations, and customer service.• Led multi-functional Profit Team. Achieved gross margin increase of 5%, Quality of Service (QoS) improvement of 15%, and network cost savings of $360,000 per year.• Created product plans including situation analysis, customer segmentation, product strategy, implementation plans, and financial forecasts.• Developed project management program including project specifications, project plans, requirements specifications, and project status reports.• Evaluated, negotiated and purchased operations support system (OSS). Developed vendor evaluation matrix, cost analysis, and return on investment (ROI) analysis.

Managed P&L for global voice division with $350 million annual revenue, five products, 12 Points of Presence, and service offering in 18 countries. Developed vision, strategy, goals and operational plan. Managed staff of 14 in six countries (Sweden, France, UK, Germany, Poland, and US).• Developed premium voice product for mobile operators that increased revenue by 75%. • Revamped international roam signaling product for Swedish mobile operators that increased revenue and gross margin by 50%.• Re-launched international VoIP product generating $2 million in annual cost savings.• Increased revenue and gross margin by 15% by developing global pricing model.• Drove development of data warehouse for call data record management, QoS statistics, and revenue and profitability reporting.

Managed gross margin for international voice product including pricing, profitability analysis, and least cost routing for 17 switches in 14 countries. Managed staff of 12.• Increased gross margin by 10% by developing and leading multi-functional team responsible for day-to-day revenue, margin and cost management.

Managed P&L for $1 million annual revenue educational program. • Increased revenue by 100% by developing direct mail marketing plan. Reduced direct costs by re-negotiating contracts with host universities. Developed new seminars in Brazil, China, Ghana, Hungary, Russia, South Africa, and Vietnam.