Iris is an accomplished, highly strategic marketer with extensive experience. She possesses the commercial understanding required to build successful aspirational brands. Her focus is driving and affecting change – building and transforming brands and businesses. She is a creative, innovative yet practical thinker with an ability to deliver communication that changes brand perceptions. Her data driven approach ensures that personalised communication and initiatives successfully grow customer engagement.She is a passionate leader - focussed on organisational culture and building high performing teams.