Currently working on:Cross App Value : Growing top line metrics across family of appsPreviously worked on:Facebook reels creator experience : Growing public reels producer DAU & MAUInstagram activation and web experiences : Growing IG web DAU & IG MAU

Coordinated with a large crowd and officiating skills through officiating Intramural games with 30+ officials at ASU. Reinforced Safety and Health measures for Sports Clubs at ASU.

The goal of this project was to build a system which can digitize the forms and return structuredrepresentations of their fields and their values. The system included:-A pipeline that can receive as input an image or PDF and return at output a set of key-value pairsin the JSON format.-The JSON data structure the keys will map to the field names and the values will map to thefilled in values on the form

-Directly reported to the Product Head & was Responsible for owning the Acquisition and FTUE from product perspective for Junglee Rummy platform.-Impacted the Install to Registration ratios by more than 10% in the span of 6months,D0 game plays and conversions by 10% and 5% respectively, through various product initiatives including introducing new & effective sign-up methods, Android permission flow enhancements, OTP capturing flow, FTUE journey flows, UI/UX enhancements on lobby etc.-Worked extensively & enhanced core features like Matchmaking, Real time collusiondetection, User Skill score, State Restriction flows, TORF features etc. in conjunction with CXOs, & Decision Sciences team to impact the Avg. User games and Avg. Rake/player as key KPIs

-Developing Business Architecture using requirement such as scope, alternatives and risks.-Analyse and communicate business requirement’s and processes through document analysis and data process models-Working on Pitch deck for investors and initiating other business verticals.

-Worked closely with the CEO and was responsible for the formation and presentation of Annual Operating Plan to the investors and internal teams.-Created CRM Mechanism for tracking Channel Sales, which is an integral part of global growth and expansion that contributes to 38% of international sales.-Accountable for P&L of Social Media & Digital wing of the company which contributes to10% of company’s top line.

-Created dashboards and analyzed important SAAS revenue Metrics to predict and control future churn. This also resulted in revising company’s pricing strategy-Re-structured the cloud telephony business unit, and converted it into a cashflow positive service in 2 months. -Devised and implemented the incentive structure for sales across the firm which resulted in 20% more cashflow for 2 consecutive quarters. The structure was designed to decrease the payout from previous quarters.

-Managed end to end operations for LimeTray’s flagship product LimeTray Merge and took the merchant count from sub 100 to 1000+ in 12 months. Liaised with third-party aggregators such as Zomato, Swiggy, Foodpanda, Shadowfax, Delhivery, and others.-Managed and established end to end operations for 700+ Live IVR Merchants and worked with Cloud Telephony services companies to grow merchant revenue-Managed a team of 6 customer success executives, responsible for client issues related to platform products. Brought down the average resolution time from 30 hours to 16 hours.

Interned for a marketing pilot on customer acquisition for “AmbiPur” which focused on campaigning for their “Hawa Badldo” campaign.