As an MBA grad from IIM Calcutta with a major in Marketing, I've always been interested in finding the right formula for success. With experience as an intern at Amazon and More Retail, as well as leading the App launch project at Youturn Pvt Ltd, I've gained a wealth of knowledge and expertise in the field.In addition to my professional experience, I've also taken on positions of responsibility such as Senior Coordinator at IISF 2018 and Vice President of the Marketing Club. I've won several case competitions and even authored a term paper on Sonic Branding, proving that I can handle the academic side of things just as well.But I'm not all business - I have a passion for comedy and social work, which keeps me grounded and connected to the world around me. I love to make people laugh through my stand-up performances, and I even dabble in making memes and photography in my free time.With a diverse skill set and a great sense of humor, I'm ready to take on any challenge in the marketing world. Whether you're looking to grow your brand, develop a new strategy, or just have a good laugh, I'm the person for the job. Let's connect on LinkedIn and see what we can accomplish together!
Policybazaar.Com
View- Website:
- policybazaar.com
- Employees:
- 10628
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Assistant Product ManagerPolicybazaar.ComGurugram, Hr, In
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Deputy Manager - SolutionsCoforge Mar 2024 - PresentGurugram, Haryana, India -
Management Trainee- StrategyHitachi Payment Services Pvt. Ltd. Apr 2023 - Mar 2024Mumbai, Maharashtra, IndiaProduct Strategy-Pioneered product marketing for India's first UPI ATMs, envisioning future use cases, boosting adoption by 30%-Led product expansion strategy for 15+ firms, 7 product lines, 40% top-line growth by product benchmarking-Conceptualized & launched 3 new products; developed pricing strategy; closed deals worth ₹3.5+ Cr in 4 monthsMarket Expansion-Initiated a ₹2500 Cr int’l market expansion opportunity using 4 stage secondary research for 20+ competitors-Created a 6 point market entry strategy for EV charging stations market, performed CBA for profitability analysisPerformance Marketing-Designed a ₹35L budget for marketing strategy to bolster WLA sales, aiming for 40% sales increase in 18 months-Outlined content strategy, media calendar including 10+ KPIs, including CTR, CAC, CLV assessing project success -
Product Management InternYouturn Oct 2022 - Dec 2022Devised 10 points competitive SEO strategy using Google Analytics, Analyzed 15+ Hotjar sessions; Received Letter of RecommendationProposed 4 gamification features, prioritized via RICE model; surveyed 100+ users to identify 14+ pain points -
Marketing InternMore Retail Private Limited Jun 2022 - Aug 2022Performed 10 consumer immersions, analyzed Customer Journey along 8 variables, identified 6 key touchpoints for strategic communicationDevised a 15-step strategy to improve omnichannel Customer Journey Mapping -
Program ManagerAmazon Apr 2022 - Jun 2022Tech Consulting-Designed a 7-stage proactive algorithm to reduce TAT by 35% to automate the brand stores discovery system-Prioritized 3 solutions for 50% error reduction through CBA, reduced the headcount requirement by 65%Process Improvements-Conducted RCA of 5K+ sellers, 1M+ products across 500+ brands from US market to mitigate process risks-Collaborated with 5 cross-functional teams, across 3 marketplaces, 30+ product categories, conceptualized 4 recommendations -
Industrial TraineePowergrid Corporation Of India Ltd May 2019 - Jun 2019Barabanki, Uttar Pradesh, India-Supervised 60 construction workers for the construction of Rigid Pavement Road; budget INR 4.5 crore-Implemented the concept of 5-step Bar Bending Schedule (BBS) to calculate the length of steel required -
Summer InternCouncil Of Science & Technology Jun 2018 - Jul 2018Lucknow, Uttar Pradesh, India-Aided in developing prototype adding 3 features; improving "Safety Panic Button for women" innovation-Conducted primary market research with 130 individuals, 10 parameters, exploring market possibilities-Suggested methods of 10% increase in perceived profit by analyzing the technical aspects of innovation
Kartik . Education Details
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Business Administration And Management, General
Frequently Asked Questions about Kartik .
What company does Kartik . work for?
Kartik . works for Policybazaar.com
What is Kartik .'s role at the current company?
Kartik .'s current role is Assistant Product Manager.
What schools did Kartik . attend?
Kartik . attended Indian Institute Of Management, Calcutta, Institute Of Engineering And Technology.
Who are Kartik .'s colleagues?
Kartik .'s colleagues are Rishabh Singhal, Saurav Sharma, Chandrakant Saket, Safvan Ac, Prashant Kumar, Sandeep Bodke, Prateek Pandey.
Not the Kartik . you were looking for?
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Kartik Rao
New Delhi
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