Andy Robson Email & Phone Number

Coventry, England, United Kingdom

Coventry, United Kingdom

Spearhead divisional leadership of the Network Development Group responsible for Peugeot, Vauxhall, Citroen, and DS; totaling 686 locations across four unique brands. Initiate a 10-year brand and investment plan to meet ever changing demands in a competitive environment. Reduce headcount by 40% through the restructuring and consolidation of internal cross-functional teams. Launch network performance program accounting for six key performance indicators; bottom 10% enter an improvement plan with defined targets or exit the franchise resulting in 90% improvement to date.

Luton, United Kingdom

Led a team of 52 with the remit of managing aftersales marketing, product and pricing, and channel management encompassing Retail, Fleet, and Trade business. Derived parts sales and profits totaling as much as £205M while improving customer retention rates from 5% to 63%; stimulated an increase in service club membership by 70,000 customers. Coordinated the launch of a new trade sales program which resulted in sales increases of £6M. Established an insurance company direct sales loyalty program generating £2.1M in incremental sales

Managed a team of 38 with responsibility for all facets of divisional leadership and network development. Successfully launched a market area review board which facilitated a 15% sales increase for Retailers and met national average rankings on Customer Satisfaction Index. Reduced the network by 20% through performance management and executed a site and showroom upgrade across 320 sites at an average spend of £205K. Enhanced Return on Sales by 30% from a prior level of 1% through creative cost and revenue initiatives.

Respnsible for delivering Vauxhall's Retail vehicle sales forecast. Managed a field team of 26 area and regional managers. I was the key sales liason with motor group franchise directors on sales performance and delivery of targets.i developed sales plans and programmes to meet monthly sales targets. Review and performance management through the field team to develop the Retailers to maximise their sales performance.

The creation, costing and delivery of vehicle sales campaigns across GMs three brands in the UK (Vauxhall, Saab and Chevrolet) to support the delivery of the sales forecast. The development of marketing campaigns to promote both to the Retailer network and prospects to create a sense of urgency to purchase a GM vehicle. Performance and effectiveness analysis on campaign success

Responsibility for Vauxhall's used car brand Network Q. Responsibilities covered marketing, commncations, used vehicle sales growth, brand and tactical initiatives and management of the warranty programme. Retailer network development and Retailer profitability. Overall respponsibility for 12 regional managers and central marketing team.

Master Of Science - Ms, Management

Hnc, Business Studies, Distinction

Onc, Business Studies, Distinction

6 O Levels