Anthony Ranieri Email & Phone Number

Cambridge, Ma, Us

Cambridge, Ma, Us

•Part of the Spinraza marketing brand team, focused on building, implementing & executing field-based tactics that supports educational goals & the appropriate use of Spinraza therapy with HCPs, their staff, and the caregiver/patient community.•Lead cross functional planning & execution of advisory boards, capturing feedback derived from brand needs on targeted customers. Participate on cross functional brand sub-teams to provide internal & external customer perspective•Build & Maintain relationships with KME’s in Neuromuscular Disease related fields. Provide competitive intelligence gained through targeted customer meetings & during congress activity•Lead development of promotional content & help manage vendor work. Identify & Recruit KME’s for assistance with content development & other promotional projects•Develop & Support execution of US Commercial SMA HCP congress plan including industry symposia & HCP engagement strategies/meetings with leadership•Lead speaker development and training for the region, including nominations, training, & compliance process-adding multiple speakers within the region. Contract with KME’s to work with Biogen as consultants on various projects-frequently attracting KME’s that were resistant.•Partner closely with medical communications marketing agency on content development for advisory boards and symposia, including ushering material through promotional review committee (PRC)•1 of 3 Leads to commercially launch Qalsody for ALS to sites of care, working closely with pharmacy, P&T committee's, COO's and HCP's to get drug procured, ordered, and dosed.

Cambridge, Ma, Us

·Drive patient identification and market development for Spinraza, first in class intrathecally administered biologic for the rare progressive neuromuscular disease SMA in both pediatric & adult populations·Work closely with the Rare Disease community, including Pediatric & Adult Neurologists, Neuromuscular Specialists, Geneticists, Physical Therapists, Hospital Based Pharmacists & Pulmonologists, who treat/evaluate patients diagnosed with Spinal Muscular Atrophy (SMA) in New York & Pennsylvania·Develop external networks and expand base of physicians involved with SMA patients to further develop current Centers of Excellence & identify/develop new Centers of Excellence·Assist, Educate & partner with top tier Key Opinion Leaders, Center Administrators, C-Suite members, pharmacy, finance departments, and other key stakeholders to establish sites of care·Educate HCP’s & site of care on specialty pharmacy requirements as well as buy & bill·Team with market access & reimbursement, thought leader liaisons, field medical, advocacy & patient services, who are all in close partnership managing the process to support HCP’s that treat SMA patients

Tokyo, Jp, Jp

·Focus on selling Gattex, an ultra rare orphan biologic injectable drug to Gastroenterologists, Colon & Rectal Surgeons, General Surgeons, Bariatric Surgeons, Vascular Surgeons, Nephrologists, Dieticians, Infusion Providers, Endocrinologists, & other professionals specializing in the treatment of the rare disease short bowel syndrome·Educate on the utilization of Gattex through clinical presentations, professional/patient education programs & additional resources·Work in a matrix environment encompassing Care Coordinators, Patient Access, Medical Affairs, & Patient Advocacy·Provide HCP support through educating experts & providing visibility at society and educational opportunitiesACHIEVEMENTS: •2017-First Half (Jan- Jun)-goal attainment 150% •2017-First Quarter (Jan)-became Field Sales Trainer for Northeast Region •2017-Second Half (Jul- Dec)-goal attainment 100% •2017-Final ranking top 15% in nation (16/ 106) •2018-First Half (Jan- Jun)-finished top 10% (11/ 106) goal attainment 175%

Tokyo, Jp, Jp

•Promote Gattex, a biologic injectable indicated for the orphan drug treatment of adult patients with the ultra rare disease Short Bowel Syndrome •Provide HCP support for Short Bowel Syndrome through educating experts & providing visibility at society and educational opportunities•Responsible for growing baseline & market share of Lialda and Pentassa•Manage a territory of over 100 Gastroenterologists & Colorectal Surgeons in the Central New York region, while successfully increasing market share in a highly competitive, results oriented company.ACHIEVEMENTS: •2015-Fourth Quarter (Oct-Dec)-goal attainment 100%, final ranking 53/106 •2016-First Quarter (Jan-Mar)-goal attainment 100% •2016-Third Quarter (Jul-Sep)-goal attainment 102% •2016-Final ranking top 19% in nation (21/ 106)

Bridgewater, N.J, Us

•Responsible for growing baseline & market share for Solesta, a medical device for fecal incontinence. •Work with patient support services and reimbursement team for Solesta which is a buy & bill product•Promote a potfolio of pharmaceutical products that include: Moviprep, Osmoprep, Xifaxan550, & Zegerid.•Manage a territory of over 160 Gastroenterologists & Colorectal Surgeons in the Central New York region, while successfully increasing market share in a highly competitive, forced ranked, results oriented company.ACHIEVEMENTS: •2015-First Quarter (Jan-Mar)-Ranked top 26% in nation (26/ 97) •2015-First Quarter (Jan-Mar)-Ranked top 1% in nation for Moviprep (1/ 97) •2014-Fourth Quarter (Oct-Dec)-Ranked top 23% in nation (23/ 97) •2014-Third Quarter (Jul-Sept)-Ranked top 20% in nation (16/ 97) •2014-Second Quarter (Apr-June)-Ranked top 25% in nation (24/ 97)

Rockaway, New Jersey, Us

•Launched and promoted new Osteoporosis Medicine, Atelvia, in unproven market•Promoted a portfolio of products included: Atelvia, Actonel, Enablex, & LoEstrin24•Customer base included 250 Obstetrics & Gynecologists, Family Practice, Internal Medicine, Endocrinologists & Rheumatologists•Led women’s health representatives with market strategies, product expertise, and by facilitating synergy of overlapping territories to optimize sales growth•Drove performance of osteoporosis products by utilizing my strong relationships with high volume physicians•Effectively negotiated and closed sales calls for business, time or opportunity•Performed over 100% of territory goal each trimester selling Atelvia, Actonel and Enablex•Able to thrive in intensely competitive, dynamic environment through strategic planning and problem solvingACHIEVEMENTS:•2013-Third Trimester (Sept-Dec)- Ranked top 10% in nation (17 out of 156 reps)•2013-Second Trimester (May-Aug)-Ranked top 24% in nation (39 out of 157 reps)•2013-First Trimester (Jan-Apr)-Ranked top 22% in Nation (36 out of 157 reps)•2012-Third Trimester (Aug-Dec)-Ranked top 11% in Nation (24 out of 212 reps)•2012-Second Trimester (May-Aug)-Ranked top 12% in Nation (26 out of 212 reps)•2011-Third Trimester (Sep-Dec)-Ranked top 30% in Nation (100 out of 330 reps) •2011-Second Trimester (May-Aug)-Ranked top 20% in Nation (78 out of 391 reps)•2011-First Trimester (Jan-Apr)-Ranked top 38% in Nation (149 out of 391 reps)•2010-Third Trimester (Sept-Dec)-Ranked top 21% in Nation (75 out of 367reps)•Delivered higher market share than the national average throughout 2011

Brooklyn, New York, Us

•Responsible for 130 accounts from Midtown East to the Upper East Side•Accounts ranged from restaurants, bars and small pubs to high end corporate accounts •Continually prospected and networked for new clients while promoting diverse product lines to existing accounts•Ensured the successful sale and distribution of my portfolio within the assigned territory•Implemented action plans to achieve weekly, monthly, and quarterly goals•Facilitated Accounts Receivable collections throughout the week of scheduled appointments•Managed a budget of trade and program spending for promotional events that I would hostACHIEVEMENTS:•Increased sales in Year 1 by 30% through building strong client relationships and opening new accounts daily•Consistently generated volume growth each year of more than 21%•Recognized by corporate office for outstanding achievement including monthly bonuses for high sales levels marketing performance•Met or exceeded monthly sales quota 35 consecutive months•2009-Q4-Received award for highest volume growth year over year for the Manhattan Territory•2008-Q4-Received award for highest volume growth year over year for the Manhattan Territory•2007-Q4-Received award for highest volume growth year over year for the Manhattan Territory

New York, Ny, Us

•Assisted 3 Financial Advisors with over 1,000 client accounts in their daily operational and administrative tasks.•Enhanced client relations through researching and resolving problems, opening and processing new accounts, designing reports and spreadsheets, and preparing client reviews.•Maintained files, prepared documents and presentations for clients utilizing analytical and organizational skills.•Attended sales investment seminars highlighting different mutual funds, investment strategies, and client prospecting techniques.

Bachelor Of Science (Bs), Finance

Regents Diploma

Master Of Business Administration (Mba)