Conducted extensive data analysis to optimize residual value strategies, leveraging advanced analytical tools and techniques, including Tableau, Excel, and mTab.Developed comprehensive reports and executive summaries to present data-driven insights, guiding strategic decisions and enhancing pricing and residual value competitiveness.Strategic Initiatives:Led large strategic initiatives across multiple departments, including Product Planning, Sales, Marketing, and Finance, to achieve residual value targets and support volume and mix targets. Presented strategic concepts and business impacts to internal stakeholders, driving alignment and buy-in for proposed strategies.Maintained a deep understanding of the automotive industry, market trends, and competitive actions to develop proactive strategies that enhance Kia's market positioning. Served as the primary contact for residual values with key industry players, including ALG, JD Power, KBB, and Black Book.Developed and presented value strategies for future models and new features, integrating competitive analysis and market research.Identify new opportunities to optimize new vehicle value, pricing, profit, and market penetration.

As the Co-Founder of Prismara, I drive our vision to revolutionize the consumer experience through innovative data visualization. By leading the development of our SaaS platform, I ensure that we transform complex datasets into clear, actionable insights that empower consumers and businesses alike. My role involves strategic leadership, product innovation, and building partnerships that align with our mission to make data more accessible, engaging, and impactful. At Prismara, we are redefining how data is seen, understood, and utilized, one visualization at a time.