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Retail & Foodservice Sales & Marketing Executive CONSUMER PRODUCTS: Seafood|Aquaculture|Beverages|Produce|Specialty Foods|Paper|Pet Food|Household Cleaners|LaundryFood Industry executive who continues to leverage his experience in sales, marketing, procurement/ category management, finance, forecasting, operations, distribution, logistics, human resource, and general management to help his company and their customers grow sales revenue and profits.
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Vice President Of SalesAustralis AquacultureBoston, Ma, Us -
Vice President Of SalesAustralis Aquaculture Nov 2015 - PresentGreenfield, Massachusetts, UsWork with seafood professionals across all retail channels and food service segments who are looking to grow their sales and see the value in doing so with a product like Australis Barramundi, a great tasting white fish that's packed with health benefits that carries an inspiring sustainability story.Fortunate to work with a passionate and dedicated team who in turn help our customers grow their business, whether it's tapping into our knowledge of sustainable seafood or pleasing their customers with our premium quality, ocean farmed barramundi.Please contact me if you are interested in sustainable seafood solutions. -
Vp Sales And MarketingSid Wainer & Son Oct 2014 - Nov 2015New Bedford, Ma, UsLed a team of sales and marketing culinary professionals who worked to understand and meet the needs of our foodservice and retail customers across the country using our premium produce, cheese, charcuterie, and other specialty foods.By sourcing and developing new, on trend, premium produce and specialty foods and providing superior customer service via focused and trained chef consultants, we were able to grow our business by helping to grow the businesses of our established, loyal customers and partnering with a new customer base. -
Director Of Sales & Marketing - Special MarketsOcean Spray Cranberries 2011 - 2014Middleboro-Lakeville, Massachusetts, UsGeneral Manager responsible for the sales and marketing in North America for Foodservice, Alternative Channels (Drug, Value, Mass, C&G, and Emerging Channels) and Government (USDA, DOD)● Defined the strategy and business plan, which resulted in a 16% growth of a multimillion-dollar division. ● Directed the development and implementation of a proprietary Execution Management System that identified multimillions in new revenue.● Generated new revenue by launching several new products.● Established alliance relationships with Lyons-Magnus, Disney, Diageo, and Dot Foods.● Improved revenue per employee through team reorganization and talent adjustment. -
Director Of Business DevelopmentOcean Spray Cranberries 2008 - 2011Middleboro-Lakeville, Massachusetts, UsLed a team that managed Trade Marketing, Demand Planning, Customer Marketing, and Sales Operations for North America.● Managed the second largest budget for the company, balancing trade each year.● Drove trade efficiencies and improved sales forecasting by persuading executive leadership to combine Trade Marketing, Demand Planning and Customer Marketing into one aligned division.● Revised and led all sales planning, collaborating with Marketing and Finance to drive a 6% CAGR.● Drove distinction in Sales Operations by assuming the roll as "Chief of Staff" to the VP of Sales, ensuring successful collaboration between sales, customers and internal departments. -
Sales Manager - Alternative ChannelsOcean Spray Cranberries 2006 - 2008Middleboro-Lakeville, Massachusetts, UsLed a sales team resposible for the Club (Costco & BJ's) , Mass (Target) Drug (Walgreens, CVS), Value (Dollar General, Family Dollar), C&G and other emerging channels.● Generated in excess of $100,000,000 in new revenue.● Exceeded quota by 10%, growing the business by 16%● Drove growth via new distribution and new promotional activity. -
National Trade Marketing ManagerOcean Spray Cranberries 2001 - 2006Middleboro-Lakeville, Massachusetts, UsResponsible for the company's trade planning and budget for grocery, Wal-Mart and club channels.● Improved trade effectiveness and efficiency by designing and implementing a new process for how trade was managed.● Further drove trade efficiencies through a consistent promotional evaluation process. -
Region Business ManagerOcean Spray Cranberries 2000 - 2001Middleboro-Lakeville, Massachusetts, UsRegion Sales and Broker Management for New York and Mid-Atlantic● Assigned the largest sales territory, growing it by 6%.● Worked collaboratively with broker (Acosta) to develop key accounts (Wakefern, Pathmark, Key Foods, A&P) through new distribution, improved shelving and more effective promotion. -
Regional Vp Of SalesIrving Tissue 1997 - 2000Dieppe, New Brunswick, CaResponsible for Sales of Consumer Paper Products, both Branded and Private Label to all channels of trade (grocery, mass, drug) for the Northeast Region (Mid-Atlantic, Pittsburgh, Cleveland, New York Metro, Upstate New York, and New England)● Grew market by 8%, exceeding branded and private label sales objectives while managing a network of food brokers.● Realized trade savings by establishing a new Trade Management System. -
Buyer/ Category ManagerStar Markets 1995 - 1997UsManaged the procurement and merchandising for over $50mm in retail sales with various non-edible categories, including laundry, household cleaners, bath & body, paper, and pet food.● Exceeded category growth objectives each year. -
Territory Sales ManagerScott Paper Company 1993 - 1995Led a direct selling team responsible for sales within New England in the grocery and mass merchandiser channels.
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Manager Of Sales TechnologyScott Paper Company 1990 - May 1993Managed the category management team for the northeast sales division, including sales analysis (using Nielsen), space management (using Spaceman) and presentation development.
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Senior Sales RepresentativeScott Paper Company 1988 - 1990
Bill Shea Skills
Bill Shea Education Details
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Babson F.W. Olin Graduate School Of BusinessGeneral -
Babson CollegeDuel Majors: Marketing And Communications
Frequently Asked Questions about Bill Shea
What company does Bill Shea work for?
Bill Shea works for Australis Aquaculture
What is Bill Shea's role at the current company?
Bill Shea's current role is Vice President of Sales.
What is Bill Shea's email address?
Bill Shea's email address is bi****@****ail.com
What is Bill Shea's direct phone number?
Bill Shea's direct phone number is +150886*****
What schools did Bill Shea attend?
Bill Shea attended Babson F.w. Olin Graduate School Of Business, Babson College.
What are some of Bill Shea's interests?
Bill Shea has interest in Children.
What skills is Bill Shea known for?
Bill Shea has skills like Sales Management, Trade Marketing, Account Management, Sales Operations, P&l Management, Team Management, Consumer Products, Trade Promotions, Fmcg, Management, Cross Functional Team Leadership, Sales.
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