Brian W. Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

Houston, Texas, United States

Cross-Collaboration: Narrowed ideal customer profile with performance and reporting teams to ensure closed-loop learnings and improve targeting effectiveness by 25%. Produced concise, relevant, insightful driven presentations and recommendations, both internally and cross-departmentally. Recognized for strong business acumen, statistical, analytical, and problem-solving skills, and managed complex processes with cross-functional teams.Growth: Developed new partnerships, social engagements, and advertisement opportunities to introduce and generate additional revenue streams.Insights: Utilized third-party research and partner tools to deliver research insights and trends about audiences and marketplace, including competitive intel reports (audience, brand, market, competitive, etc) to inform marketing strategies and plan optimization Campaign Management: Worked with internal departments to execute nationally marketed campaigns, plan for global digital distribution, and repurpose a 2MM+ consumer sales and marketing database. Demand Generation: Owned the full visitor-to-trial funnel, applying both strategic and tactical digital marketing plans with reporting, budgets, and re-forecasts, emphasizing acquisition and conversion. Content Creation: Wrote copy and owned processes to communicate with our members across key engagement channels: email, social media, advertisements, SMS, etc.Measurement: Conducted audience testing of various email copy to establish effective and consistent brand messaging across customer accounts. Analyzed member feedback and data to bring key actionable insights to the marketing and product teams.Key Results: Results from the initial email outreach campaign in 6 months had 9871 deliveries, a 4.6% reply rate (458 replies), 68 leads (15% of replies), 40 meetings (8.73% conversion rate). Also achieved >50% open rates on all campaigns, lowered pay-per-click (PPC) 37% leading to 25 new leads from PPC in the first 2 months.

Houston, Texas, United States

Growth: Grew net new marketing-sourced pipeline to 80%+ for middle market and 20%+ for enterprise. Grew unaided brand awareness to 20%+ amongst our target buyers.Subscriber Retention: Created and scaled marketing programs to drive 130% net retention among existing customersProduct Marketing: Expanded product marketing to launch content delivery into new markets and new countries, merchandising existing pilots and other demand generation activities to drive adequate pipeline across multiple products, verticals, and geographies.Key Results: Accomplished 5982 deliveries with a 6% reply rate (370) and 96 meetings booked from cold email campaigns in 6 months.

Houston, Texas, United States

Growth: Increased site traffic by 15% from paid sources (PPC, grant program, advertisement in media publications, video, etc.Key Results: Led the acquisition of a new partnership, achieving 90% MOM savings through A/B testing. 20% increase of conversion rates through development of engaging landing pages.

Houston, Texas

Keyword Optimization: Optimized website to increase keyword density & homepage tags, metadata, photo data, etc. Distribute Facebook and Craigslist content with geo-targeted keywords & setup/maintain Campaigns Content Creation: Developed marketing content such as email, landing pages, sales enablement tools, webinars, and social media (organic and paid) Market Research: Conducted consistent research on best practices and the latest trends in brand and agency marketing that ensure that the business can get ahead of the competition, in order to provide growth opportunity for clientGrowth & Lead Generation: Developed strategic turn-key marketing programs to generate qualified leads to support brand, pipeline, revenue and growth goals. Resulted in email outreach campaign numbers: 67% average open rate, 5% average reply rate with 38 replies total.