Bruce Mitchell Email and Phone Number

Responsible for managing Fetch, Amazon Prime, Amazon Kindle, BritBox, iWonder and iQiyi partnerships and business development opportunities including Foxtel-Hubbl. Responsibilities include operational delivery, contract negotiation, performance delivery, go-to-market strategies, business casing and digital strategy.- Build and nurture strategic partnerships and create value with key external stakeholders and within the Optus business.- Drive the delivery of strategic growth initiatives across the portfolio of SubHub partners to deliver market share, improved NPS and ensure sustainable growth for the SubHub business- Present options to the business that solve challenging Product executions that lead to greater distribution opportunity for the SubHub business.- Develop a deep understanding of market trends, competitor movements, and consumer behaviours to drive commercial outcomes.

Lead, mentor, and develop cross functional team of Product Managers, Product Owners, Experimentation Mangers and Customer Care reps to deliver new growth opportunities for 10Play, Paramount Network 10 bVOD streaming service across Web, Mobile and CTV.Core responsibilities included:- Developing a product roadmap aligned with user experience enhancements across all platforms.- Managing relationships with key partners and distributors.- Mentoring a cross-functional team to meet performance targets.- Overseeing the customer care process to ensure user satisfaction.- Ensuring the timely delivery of products that met quality standards.- Conducting regular reporting and maintaining effective communication with stakeholders.- Facilitating collaboration across teams for product ideation and discovery.- Applying industry knowledge to maintain a competitive edge in video, ad technology, and OTT platforms.

Provide leadership expertise for broadcast media focussed on digital strategy, product development and digital transformation projects. Deliverables include evaluating media products plus capital expenditure and revenue potential. I also provided expertise across production, operation and development processes and mentored leadership teams regarding high impact, strategic digital decision making.

Senior exec who transformed Networks and Global Distribution business lines by leading 30+ multi-discipline digital product development personnel in London and support teams in Los Angeles and Miami to deliver multi-site, multi-language publishing platforms and digital projects including aVOD and sVOD.Ensured product, user experience (UX), engineering and quality assurance (QA) excellence through all areas of delivery and implemented consumer research, testing processes and best practice implementation for user-centric product delivery. Oversaw Digital Development for Universal Networks International TV which included the E! International West Coast Digital Marketing team until 2015 and Global Distribution beginning in 2016 which included Miami based LATAM Digital Marketing teams.- Provided 34+ channel branded marketing websites to LATAM, EMEA and APAC businesses by ensuring a scalable, repeatable, multi-site mobile responsive platform be designed, developed and delivered.- Design, build and launch of four branded OTT services in partnership with HBO and 120 regional MVPD’s across 21 LATAM countries.- Delivered hayu.com NBCUniversal’s award winning international reality content sVOD service by ensuring the quality completion of the design and development of applications for web, app, Apple TV and supporting MVPD platforms. - Directed the end-to-end process, review and selection of vendors including requests for information and proposals (RFI, RFP).- Defined the digital operating model and product roadmap to realign international product development with new corporate vision.- Implemented business key performance indicators (KPIs) with installation of data and insight platforms for social, marketing, and CRM analytics to drive executive-level decision making.- Improved internal service level agreements (SLA’s) for five regions by realigning design, development and product delivery teams.

Directed the daily activities of editors, developers, designers and project managers across the operational structure necessary to deliver project delivery across business functions. Consistently promoted from Digital Manager to Director of Digital Product.- Delivered YOY revenue growth across portfolio of 42 websites and platforms by implementing on-air and online joint commercial partner opportunities.- Launched an industry-wide UK radio player (UKRP) and extended mobile platform footprint to 26 applications across two platforms to reach 170K monthly active users.

Orchestrated all online and mobile product deliveries from commercial product, content and social media development to digital sales strategy for local and national business. Guided editorial, AV, commercial, design and development staff to ensure proper support for regional web teams.- Standardised the UX and enhanced audio quality to improve consumer experience and commercial opportunities with a new desktop streaming platform scaled to support 38 radio stations.- Delivered 26 mobile applications to support first live and on-demand radio players.- Delivered YoY online revenue growth for KISS FY09 +32% and FY10 +9%.- Attained highest IP online listening hours for KISS 5.5% and Magic 5%. (RAJAR)- Social media strategy for KISS delivered largest audience in UK commercial radio (480K+ fans), extended creative sponsorship and promotion opportunities securing £2M+ revenue FY10.

Recruited to reinvigorate the KISS digital audience through effective management of an editorial team and a return of favourable commercial and internal stakeholder perceptions. - Engaged stakeholders with a digital transformation strategy.- Produced an audience pipeline with new properties that evangelised radio digital platforms.

Established a West London creative agency as a founding partner dedicated to quality print design, photographic production, digital retouching, web design and creative processes. Directed every aspect of the business from initial launch and investment planning to premises build to support nationally renowned photographers and creative and corporate clients.- Supervised daily activities of creative production studio and team of six production and administrative staff tending to high profile clients including Lord Lichfield, Office of Lady Thatcher and Clarence House.- Crafted brand identities and creative support for Sunbeam Photographic Studios, EFM Fund Management and Boultbee Property Management.