Your market strategy partner that brings over 20 years of expertise in helping businesses to power growth

Offering savings and profitable solutions for future financial well-being to over 10,000 clients, SAI Certinvest is the first Romanian independent asset manager

AI-powered chatbot authoring platform that allows citizen developers to design, develop and deploy natural interactions between employees, customers, partners and enterprise systems

Powerful low-code platform that combines digital technologies with financial know-how to enable fast paced digital transformation of banks and insurance companies. Support the business development strategy during the seed investments and prepare the company for Series A.

Intellectually curious enough to design and supervise the go-to-market strategy for a portfolio of IT solutions targeting large enterprises in food manufacturing, agribusiness and utilities

Establish territory planning, go-to-market strategies, and action plans. Implement necessary tactics to achieve operational objectives. Reshape the org structure, KPIs and internal processes.

Designed GTM and marketing mix for a complex SAP solutions & clients' portfolio.

Analyze competitive dynamics and integrate sales & marketing strategy into the overall TotalSoft business development strategyEstablish frameworks for tracking changes in market demands, analyzing customer needs, and enhancing customer relationshipsDevelop the market segment marketing strategy for TotalSoft business lines and solutionsBuild and manage TotalSoft brand equity with effective market communicationDefine necessary sales & marketing infrastructure (roles, skills & profiles, tools) and budgetImplement, supervise and improve sales & marketing plans, tactics and KPIs on local and international levelReport the overall business performance to shareholders. Propose and implement corrective actions

Operational strategy to meet short term KPIs for exit to Enterprise Investors

Established BitDefender global business development strategy to meet medium and long term financial and operational objectives. Designed and implemented plans and tactics to achieve financial objectives. Responsible for day-to-day operating activities, including revenue and sales growth, expenses, cost margin and control, R&D and customer care. Conducted on-going training, supervision, performance reviews, motivation of site staff.