Daniel Souza Email & Phone Number

Birmingham, Alabama, Us

• Strategic Market Positioning & Brand Leadership: Drive the development and execution of forward-thinking marketing strategies, identifying market trends and competitive insights to elevate our brand and expand market share.• Data-Driven Decision-Making & Campaign Management: Employ advanced analytics to steer decision-making and manage campaigns from inception to analysis, ensuring they align with our corporate goals and market needs.• Cross-Functional Team Leadership & Development: Mentor a marketing team, promoting a culture of excellence and innovation. Foster collaboration across functions to integrate strategies and boost business performance and customer satisfaction.• Stakeholder Engagement & Relationship Management: Serve as the main contact for marketing, building robust relationships with internal and external partners to identify opportunities and navigate market trends.• Performance Metrics & ROI Optimization: Set and track key metrics to assess marketing strategy effectiveness. Continuously optimize ROI by adjusting marketing tactics based on insights, driving growth.

Birmingham, Alabama, Us

• Advisory role in payment innovations: Actively participate in Regions Bank's Payment Advisory Group, collaborating with senior executives from various bank divisions to drive strategic decisions and innovations in payment solutions.

Birmingham, Alabama, Us

• Content Strategy Leadership: Led a comprehensive content strategy across multiple channels, aligning with business goals to boost brand presence and market reach.• Cross-Channel Content Oversight: Directed strategic content delivery across channels, ensuring quality and consistency while utilizing analytics to drive content performance and ROI.• Communication & Ghostwriting: Specialized in ghostwriting and executive communications, crafting compelling narratives and persuasive proposals for high-stakes accounts, enhancing our competitive edge.• Diverse Audience Content Solutions: Led the creation of tailored content for multiple internal divisions across our 20,000-employee parent bank, fostering a cohesive and informed community with innovative storytelling approaches.• Executive Branding: Developed succinct, impactful elevator pitches and enhanced executive branding, effectively communicating the company's core values and propositions.

Birmingham, Alabama, Us

• Document Overhaul & Branding: Revamped 400+ customer documents, updated processes, and embedded the bank's brand voice.• Communication Strategy: Created standardized, homeowner-friendly formats to clarify and enhance customer communication.• Compliance & Quality Assurance: Ensured marketing communications met federal standards, maintaining accuracy and compliance.• Leadership in Client Engagement: Selected as the youngest team writer for high-value, multi-billion-dollar client presentations.• Award-Winning Excellence: 2022 recipient of the Product Partners Award for outstanding writing and content design.

Provo, Utah, Us

• Collaboratively led international format licensing, nonprofit grant opportunities, and national radio syndication. Obtained partnerships, new revenue streams, and business development opportunities. • Expanded the talk radio syndication from zero to 113 new affiliates nationwide in 2020. Secured live sports coverage in eight new markets.• Leveraged existing library titles through European distribution partners in the search for new revenue streams. Generated significant growth through licensed and co-produced content.

Provo, Utah, Us

• Directly oversaw the daily operations of BYUtv International in conjunction with 40+ bilingual student employees. Navigated all aspects of content creation, acquisition, localization, and program scheduling. • Met with Brazil’s Minister of Culture for an in-country distribution deal for the purchase of a terrestrial TV network. Assertively negotiated and secured in-country growth opportunities with regulatory agencies’ blessings. • Acquired BYUtv International’s first satellite carriage for cable distribution in the LATAM region. Improved the network’s reach and coverage on a global scale.

Provo, Ut, Us

• Taught 400-level Communications-major students: storytelling, audience segmentation, emerging platforms, advanced writing and journalism practices, editing, etc. • Introduced experiential learning with thought leaders' participation from national news outlets like CNN, and others.

Provo, Ut, Us

• Produced branded content and communications that drove growth and employee engagement. Targeted internal audience with a structured approach, explored cost savings, and implemented new initiatives. • Established a strategic partnership with one of the largest production studios in Utah. • Implemented technology that led to a 65% reduction in content management costs. • Pioneered a company-wide record management compliance assessment, a practice later adopted by industry peers.

Provo, Ut, Us

Effectively managed admissions and recruiting efforts for 22 states, facilitating captivating presentations to 35k+ youth and parents. • Exceeded the target of 3.2k prospective students by introducing the first-ever interactive online presentation. Captured and retained the attention of participants with engaging content. • Launched interactive media campaigns that led to the university’s unseating of Harvard and Stanford to become America’s #1 Yield Rate institution according to the 2010 U.S. News and World Report.

Washington, Dc, Us

• Championed the national launch of the 2011 Fiesta, 2012 Explorer, 2012 F-150, and 2013 Taurus. Focused heavily on regional efforts and exposure for new media outlets. • Realized 200k local viewers and expanded Twitter impressions to 3M+. Improved the brand’s exposure, capturing the attention of local and national markets. • Authored and later pitched Ford stories to multiple news media outlets. Gained and enhanced the brand’s exposure to 800k+ viewers.

Davenport, Iowa, Us

• Actively participated in the publication of 500+ articles on a weekly basis, along with 17 national press launch events. Developed and strengthened relationships with local businesses. • Formulated and continuously grew strategic media partnerships with local businesses. Boosted online readership and engagement across the board.• Earned an award for Best Feature Column from the Utah Press Association for outstanding performance and content.

Salt Lake City, Ut, Us

• Secured media coverage with local venues• Coordinated story logistics and liaison between crew and newsroom• Principal live photographer with microwave truck• During tenure KUTV's This Morning became the top-rated morning show in Utah

Bachelor Of Arts, Communications With Emphasis In Journalism

Applied Certificate, Computer Science