Dan Shannon's Location
Los Angeles Metropolitan Area, United States, United States
Dan Shannon's Contact Details
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About Dan Shannon
SUMMARYAccomplished and passionate senior level leader with unique sales and marketing expertise. BACKGROUNDEntrepreneurial and creative minded innovator with 25+ years of experience providing strategic guidance and focused, effective execution.People hire me because they need a leader to inspire and guide a team to success.People want to be inspired and people want to be part of a winning team.And companies want a leader that can make a difference.I Transform a team to be successful through Influence, Motivation, Accountability, Focus and Inspiring them to think differently or Transformationally, not Transactionally.AREA OF EXPERTISEInspire collaboration in Cross Functional Teams via accountability, empowerment, process, optimization and logical simplicity. General Manager, Team Leadership, Organizational Change Agent, Project Management, Project Optimization, Project Execution, Client Joint Business Planning, Sales & Marketing Leadership, Visionary and Strategic Planning.MY THOUGHTS ON STEWARDSHIP AND CULTURE- Manage the chaos through process & a system. Focus and simplicity. When everything is important, nothing is important.- Be supportive and provide the proper tools, training, coaching and a good system to thrive.- Provide all team members with a line of sight with company goals that delivers inclusion, value and motivation.Collaboration will deliver compounding results.- Advocate for your team and have their back otherwise they will protect themselves from you.- Trust is the foundation of all relationships, act accordingly.- Provide a safe space to show up and speak the truth and take risks and exchange. If you're not prepared or you are not allowed to be wrong, you will never come up with anything original. - Curiosity and vulnerability breeds innovation.- Commitment to contribute.- Motivation does not bind people together, beliefs will...envision a better future a team can believe in. - Conscientious measurement and rewards. CULTURE EATS STRATEGY FOR BREAKFAST - Peter Drucker
Dan Shannon Work Experience Details
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PresidentBimini Hydrotherapy Aug 2024 - PresentHouston, Tx, UsThe Bimini NanoJet Oxygen Perfusion System is a technological breakthrough for perfusion of oxygen into the body’s soft cell tissue using ultra-fine nanobubbles. These bubbles are so small they can penetrate the skin through pores allowing for exceptionally deep treatment. -
ConsultantBimini Hydrotherapy Apr 2024 - Jul 2024Houston, Tx, Us
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FounderUteeva Jan 2017 - PresentUTEEVA (U-TI-YV-HI), in Cherokee (ᎤᏘᏴᎯ), means Balance. bal * ance - a condition in which different elements are in the correct proportions.We feel it's imperative to have a balanced approach to ensure the appropriate solution in the correct proportion to achieve our client's goals and objectives. This is where we differentiate ourselves through balancing technology with business acumen. First and foremost, we are business leaders. Decades of experience in sales, marketing, communications, service and operations. Working in high level positions with fortune 500 companies has provided us with a unique point of differentiation when reviewing your Audio and Visual needs; we look at things from a business perspective first so that we can understand your pain points, your goals, objectives, company KPI’s, and how we can generate a return on investment model, before we present to you an end-to-end technology solution.Our business model was developed in this way because we understand how fragmented the A/V industry is and how confusing technology can be to ‘non-technical’ business leaders. We bridge this gap and reduce the anxiety that comes with the adoption and integration of new technology. The vertical markets we predominantly serve include Education, Retail, Healthcare, Finance, Hospitality, Building and Construction, Transportation, and Entertainment. Our high level of experience often finds us working directly with Business Owners, Chief Architects, Construction Managers, CEO’s, CMO’s, CTO’s and COO’s, to establish project scope, clarity, and definitive timelines.You can think of UTEEVA as an extension of your team; whether it’s a digital signage solution, like digital menu boards, or digital retail displays, way-finding systems, methods of communication, a new build out or a refurbishment and upgrade, our team can provide a full scope of work including research, design, hardware, software and installation of your next Audio and Visual project. -
Sales | Marketing | Leadership TeamWanderlust Spirits (Www.Helixvodka.Com, Www.Askurgin.Com) Jul 2017 - PresentInvolved in all aspect of the business including all decision making. Actively manage sales, marketing, business development, national accounts and partner/B2B activities.• Created Brand Positioning and implemented new on and off premise trade marketing tools.• Increased sales and distribution of Helix Vodka and managed national & regional chain selling efforts.• Co-managed creation and rollout of new Askur Gin.• Introduced new primary & secondary packaging including innovative patent pending new re-purposable packaging.Helix is crafted by blending, for the first time ever, French Spirits, derived from the golden wheat fields of Champagne, with the world’s finest water from Iceland to create an Ultra Premium Vodka. It’s this unique DNA that was the inspiration behind the name Helix, which is the name of the shapes in a DNA thread.In the process of making this unique spirit, the importance of environmental sustainability was not overlooked; our facility utilizes everything in the production cycle including the wheat stems to eliminate the majority of waste and save energy.The premium spirit is then shipped to Iceland to our facility where it goes through multiple filtration process where it is blended with the world’s finest water.We have a team of world-class master distillers, holding the production of Helix to the highest standards, selecting only the finest raw materials, and oversee distilling, filtering and blending to ensure you get a product you will never forget.
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Joint Venture PartnerPonto Solutions Jan 2015 - PresentSt Louis, Missouri, UsWe are a comprehensive and professional Audio, Video and Business consulting team that provides fully integrated, end-to-end B2B & B2C solutions. We have the skills, resources, leadership and a proprietary consulting model to deliver solutions within virtually any industry.We specialize in Audi/Video equipment, design and services including;- Design, planning & installation- Indoor & Outdoor LED or LCD - - Screens- Video Wall Displays, Touchscreeens, etc- Digital Signage & Content Creation- Audio & Visual Systems & Integration- Tablet/POS ordering systems- Telepresence/VideoconferencingDue to the growth and opportunity of Digital Signage it's warrants additional explanation. In a nutshell it’s integrating any communication digitally into any display/screen/TV. However it really takes traditional, flat, motionless signage and brings it ALIVE into an engaging, innovative, modern piece of communication. Ponto Solutions utilizes Digital Signage to progress companies internal and external communications into dynamic, transformational, consumer engaging experiences.Companies are excited about Digital Signage because it improves the Point of Connection. They spend a large amount of resources on branding and communication and Digital Signages maximizes the ROI on that investment where the consumer is connecting and making decisions. Digital Signage communicates the content so consumers will actually engage and process it. Digital Signage can display any communication from Text and graphics to Video, Cable, Branding, PowerPoint, Menu’s, Social Media, RSS feeds and even emergency alert notifications.Schedule communication down to the minute, by day or day-part. Schedule the Start and finish time when you want. Publish your content immediately or a future start time. Schedule and publish your communication to one screen, a subset of screens or all of your screens. Publish different content to different screens. Simple, powerful, dynamic scheduling. -
CeoStony Creek Brewery Mar 2022 - Sep 2023We’re a Connecticut hometown beer. At Stony Creek Brewery, we think there's nothing better than drinking a true craft beer. Craft beer is an adventure and a destination. It tells the story of our local flavor. You see, it's not just a beer to have, it's a beer we’ll have with you. Visit us at http://stonycreekbeer.com• All facility operations including: Brewhouse, Tap Room, Celebration Room and administration• All Distributor, Contract, Retail and On-Premise Sales (annual beer sales)• Develop, budget, execute and lead strategic plans to achieve sales goals and financial objectives• Created Vision, Values and Purpose that drives new vibrant culture and the long term roadmap for the brewery.• Constructed framework of guiding elements including organization, process, direction, focus, innovation, meeting cadence.• Managed development of new branding, packaging, and social media.• Drove new revenue streams and improved sales trend 10% while cutting costs.• Personally created innovative product never before seen in the alcohol industry.• Collaborated with global beverage industry leader Bigelow Teas producing two unique infused beers.• Winner Best Craft Brewery in New Haven County. -
Senior Director, National Retail Sales At Anheuser-Busch InbevAnheuser-Busch Inbev Feb 2010 - Nov 2014Leuven, Be•Provide direction and leadership to 6 Sales Directors and 14 Key Account Managers accountable for 200+ national and regional retail chains. Managed sales staff in achieving growth objectives by managing existing accounts and developing new opportunities. Direct account managers to deliver on commitment to superior customer experience, including Joint Business Planning.•Build relationships with primary customers and develop sales relationships with Fortune 500 companies such as Applebees, Levy, Delaware North, Aramark, HMS Host, MGM, Harrah’s, Marriott, Hilton, AMF, Southwest Airlines, American Airlines, among others.•2013 SEP Top Performer - #1 Sales Director within entire Sales Department measured by 5 Key Performance Indicators.•Designed and implemented new route to market for Anheuser-Busch On Trade national account business.•Created, led and executed total project management team including Senior Leaders from 13 departments. Created Vision, Mission and Project Scope resulting in project specific short and long term sales, marketing, media, event and community outreach plans. -
Senior Brand DirectorAnheuser-Busch Inbev Mar 2009 - Feb 2010Leuven, Be•Successfully managed a team of 5 Brand Managers and a $51 million marketing budget for Michelob Ultra brand family and Michelob Brewing Company.•Created new brand positioning and brand marketing message for Michelob Ultra, resulting in the airing of a 2009 Super Bowl commercial. Brand positioning and process became new global benchmark for Anheuser-Busch InBev.•Managed Michelob Brewing Company including marketing, creating new seasonal brews, packaging, major beer festivals and Brewmaster marketing and created new Beer Festival Marketing Tool & Website.•Created and implemented consistent brand/marketing look that included media, merchandising, packaging and VIP.
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Brand Director At Anheuser-BuschAnheuser-Busch Mar 2008 - Feb 2009St. Louis, Mo, Us•Successfully managed two Brand Managers and a $38 million marketing budget for Budweiser Select.•2% National trend improvement with 60% less marketing dollars in 2008.•Built and successfully implemented and managed Rifle Marketing program in 18 MCA’s that resulted in an 11% trend improvement as well as positive sales increase in largest 2 MCA’s.•Created new brand positioning and new brand marketing message for Budweiser Select while successfully implementing and testing in key markets that resulted in a national marketing campaign.•Created and implemented consistent brand/marketing look that included media, merchandising, packaging and VIP. -
Brand Manager At Anheuser-Busch, Inc.Anheuser-Busch Apr 2007 - Feb 2008St. Louis, Mo, Us•Successfully managed a $13 million marketing budget for Rolling Rock brand family.•Successful Launch of the Ron Stablehorn’s Foul Ball campaign that resulted in a company unprecedented 18 Million consumer video views.•IRI sales increase after launch of ad campaign – 10 of first 12 weeks of positive 6 pack sales.•Orchestrated new Rolling Rock Red brand rollout including brewing, packaging, advertising, merchandising, branded products and sales promotion.
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Product Manager At Anheuser-Busch, IncAnheuser-Busch Mar 2006 - Mar 2007St. Louis, Mo, Us•Managed $84 million transition of the Rolling Rock brands in to the Anheuser-Busch system. •Successfully managed a $13 million marketing budget for Rolling Rock Brands.•Successful creation and launch of new national ad campaign, Ron Stablehorn, with related retail program.•IRI sales increase after launch of ad campaign – 10 of first 12 weeks of positive 6 pack sales.•Orchestrated new Rock Light brand rollout including brewing, packaging, advertising, merchandising, branded products and sales promotion.•Successful creation and launch of new RollingRock.com•Created new logo, brand designs, glassware, branded products, promotional products and retail sales programs.•Created a national holiday, “Rolling Rock 3/3 Day” that resulted in over 1000 celebrations nationwide.•Designed and implemented new packaging for the Rolling Rock family.
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Sr. Key Account Manager At Anheuser-Busch, Inc.Anheuser-Busch Oct 2000 - Feb 2006St. Louis, Mo, Us•Total account management, including ads, displays, space, pricing and programs for Albertsons and SavOn in California and Nevada totaling 900 outlets.•Utilized sales tools to increase shelf space and ad activity in all accounts.•Implemented innovative marketing/merchandising programs in Albertsons & SavOn that are being used company wide.•Increased sales in account responsibility while maintaining budget.•30% Albertsons Pre-Labor Dispute sales trend increase from 2000 to 2003.•Increased sales trend in Albertsons during a six month labor dispute.•Albertsons Presidents Partnership Award 2002 - Alcohol beverage vendor of the year.
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Key Account Manager At Anheuser-Busch, IncAnheuser-Busch Sep 1999 - Sep 2000St. Louis, Mo, Us•Total account management, including ads, displays, space, pricing and programs for 12 accounts including two Albertsons call points over a five state area.•Utilized sales tools to increase shelf space and ad activity in all accounts (Doubled ad activity in both Albertsons call points).•Increased sales and share in account responsibility while maintaining budget.
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Category Space Manager, Anheuser-Busch, Inc.Anheuser-Busch Sep 1996 - Aug 1999St. Louis, Mo, Us•Sell in and maintain Space Management/Beer Schematics for all major off-premise key accounts in AK, ID, OR, MT, UT, WA and WY.•Develop and implement Space Management goals with Key Account Managers and ninety regional wholesalers.•Sell-in and train wholesalers in Space Management software (Spaceman).
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District Manager At Anheuser-Busch, IncAnheuser-Busch Aug 1994 - Aug 1996St. Louis, Mo, Us•Prepared and managed the execution of sales area marketing plans.•Customized and implemented national sales programs to local markets.•Reviewed wholesaler performance, sales opportunities and motivated sales team.•1995 Performance Pays “Peak Performers” winner, 2% Market Share increase.
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Sales Representative At A-B Distributor Of New YorkAnheuser-Busch May 1992 - Aug 1994St. Louis, Mo, Us•Managed successful sales route in “upper east side” of Manhattan consistently achieved and surpassed quotas while developing volume-driving promotions.•Developed marketing plan, PPG/POS plan and budget for sales territory.•10% direct sell increase, 32% Bud Light distribution increase, 125% Bud Light volume increase in ten month period.Merchandiser Coordinator•Managed team of sixteen Merchandisers for 4000 accounts.•Designed, restructured, improved and implemented new and existing programs.Merchandiser•Permanent and promotional POS coverage, innovative display building, quality assurance and organized and implemented special events.
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Professional Baseball PlayerPhiladelphia Phillies Mar 1990 - Mar 1991Philadelphia, Pa, Us -
Owner/OperatorVip Valet Service Sep 1990 - Feb 1991Self Employed, Owner/Operater of a Valet Parking Service, servicing restaurants and night clubs
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Professional Baseball PlayerSt. Louis Cardinals Jun 1988 - Feb 1990Us
Dan Shannon Skills
Marketing Strategy
Market Planning
Sales
Management
Strategic Planning
Marketing
Brand Management
Pricing
Brand Development
Leadership
Account Management
Advertising
Sales Management
Strategy
Sales Operations
Merchandising
Budgets
Iri
Retail
Cross Functional Team Leadership
Social Media Marketing
Budgeting
Consumer Products
Customer Satisfaction
Pricing Strategy
Dan Shannon Education Details
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California State Polytechnic University-PomonaSmall Business Management And Entrepreneurship
Frequently Asked Questions about Dan Shannon
What company does Dan Shannon work for?
Dan Shannon works for Bimini Hydrotherapy
What is Dan Shannon's role at the current company?
Dan Shannon's current role is President Bimini Hydrotherapy.
What is Dan Shannon's email address?
Dan Shannon's email address is da****@****ail.com
What is Dan Shannon's direct phone number?
Dan Shannon's direct phone number is +131485*****
What schools did Dan Shannon attend?
Dan Shannon attended California State Polytechnic University-Pomona.
What are some of Dan Shannon's interests?
Dan Shannon has interest in Children, Education.
What skills is Dan Shannon known for?
Dan Shannon has skills like Marketing Strategy, Market Planning, Sales, Management, Strategic Planning, Marketing, Brand Management, Pricing, Brand Development, Leadership, Account Management, Advertising.
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