Debra (Deb) Molnar Email & Phone Number

Wadsworth, Ohio, United States

Wadsworth Dw, Satellite

• Responsible for simultaneous execution of planned marketing tactics for 6 service lines including direct mail, mass media advertising, pay-per-click/online display ad campaigns, development of fulfillment/collateral and calls to action; integrated campaigns with call center including scripts and samples.• Contributed to corporate marketing/communication plans including objectives, strategies and tactics with execution timeline, which increased service line volumes up to 52%.• Developed and wrote copy for service lines including fact sheets, fliers, brochures, slim jims, banners, annual reports and web pages increasing continuity of consumer message/impact.• Wrote press releases and stories for newspaper, corporate magazine for consumers and corporate print media resulting in expansion of consumer response and service volume increase.

Employed by Summa Health System, an integrated healthcare delivery system; based simultaneously at two community hospitals, Summa Barberton Hospital and Summa Wadsworth-Rittman Hospital.

Wadsworth, Oh

• Developed and executed strategic plan, policies and procedures for promotion and implementation of a new service for Medicare inpatients in partnership with the Ohio Department of Insurance. • Recruited, oriented, trained and supervised volunteer team. Project increased Medicare patients’ satisfaction with overall hospital stay.• Established local Ohio Department of Insurance program for outreach and education through personal counseling that saved clients over $14,000 out-of-pocket prescription and related medical costs; provided over 80% of Medina County counseling sessions in just one year positioning hospital as having an older adult focus.• Wrote, designed layout, edited and published a quarterly newsletter for membership increasing readership and affinity for hospital and services. Increased efficiency of process reducing printing and mailing costs.

Bsba, Marketing Concentration

Activities and Societies: Phi Chi Theta business fraternity, Marketing club, Evening Student Council - and others

Education record