Eddie Radcliffe Email & Phone Number

New York, United States

Created original personas, positioning and messaging - Led research with internal teams and vendors to identify geographic markets, institutional finance segments and key competitors. Worked with multiple C-level stakeholders for feedback and approval. Strategic lead for end-to-end development of the company website - Responsible for managing timeline and execution, leading a cross functional team. Developed all aspects of the website, including messaging, product videos, API integrations, and overall UX. Website released on time and on budget, and was a major part of the company launch. Developed a 12 month content and growth strategy - Led roadmap development with wider marketing team with the goal to drive marketing leads. Responsible for initial research and development of tactic briefs including acquisition campaigns, blogs, & web expansion. Managed execution resulting in +30% web traffic and +50% lead gen.Owned GTM strategy for new feature release - Led collaborations with Product to distill complex technical concepts and create key benefit messaging. Refined target audience personas to align benefits with specific pain points, and ensure competitive positioning. Then worked with sales to update collateral and host training for launch.Team leader with direct reports - Responsible for hiring, coaching and evaluations.

Achieved 17x ROI through contextual email campaigns - mapped multiple personas and their buying journeys, highlighting drop offs and opportunities. Created tailored content to be dynamically sent to different personas, depending on their stage in the journey. Increased MoM conversion through A/B strategy - Identified key drop off moments across the digital buying journey and developed strategy for A/B tests in messaging, alerts and offers. Managed development of materials and execution, presenting results to senior stakeholders for new optimized pathways. Developed sales materials highlighting new features and customer success stories - Partnering with Product and Sales teams to develop and update collateral on a monthly basis. New content focused on the latest features and proven success to drive leads. Awarded "Outstanding achiever" award in first quarterTeam leader responsible for hiring and training

Team lead on growth initiatives valued over USD $3M from ‘17-’20 - Responsible for final presentation delivery, research execution, and stakeholder managementCreated localized GTM strategy for global asset manager - Led research interviews with clients and experts for insights in 3 key regional markets. Re-wrote product messaging and sales collateral, and hosted training on materials with local sales teams. Developed new digital marketing strategy for UK-based financial services - Led a team to research and develop new personas with buying journeys. Then developed a new content strategy and blog calendar to highlight investment research, served at specific trigger points for lead capture.Team leader with direct reports - Responsible for hiring, coaching and evaluations.

Led creation 100+ page research study - Responsible for global research, including online survey and 50+ hours of phone interviews. Extensive sales and product collaboration to develop insights for final paper. Also created supporting blog and social content.Delivered 100+ hours of presentations, webinars and client calls per month.Team leader with direct reports - Responsible for hiring, coaching and evaluations.

London, United Kingdom

• Led management and delivery of primary research projects, including survey design and interviews• Responsible for global client and stakeholder management

London, United Kingdom

- Design and execution of quantitative and qualitative research- Data analysis and modelling

United Kingdom

Master’S Degree, International Business And Development, Merit

http://www.bbk.ac.uk/study/2015/postgraduate/programmes/TMSBUIND_C

Bachelor’S Degree, Biotechnology, 2.1

Activities and Societies: Captain: Lacrosse teamhttp://www.ucl.ac.uk/prospective-students/undergraduate/degrees/biotechnology-bsc/