Data and Analytics Strategy: Manage and leverage the data & analytics strategy to continuously drive key initiatives by anticipating needs across the organization. Maintain data delivery standards allowing our stakeholders to trust and leverage our BI solutions (predictive models, dashboards, decks, or reports). Oversee data management and technical assets (data warehouse, ETL/ELT processes, data pipelines, release management, and quality control checks). Develop and manage a suite of dashboards that are automatically refreshed & emailed to stakeholder inboxes daily.Cross-functional Business Strategy:Manage the annual strategic business planning process by engaging in conversations grounded in data to define relevant objectives and KPIs. Implemented and maintain an org-wide KPI dashboard showcasing YTD results for Fan Engagement, Revenues, and Digital & Social Engagement. Lead timely playoff planning discussions to carefully deploy revenue, relevance, and reach initiatives to augment regular season results.Foster the Culture: Revenue-driven | Data-driven | Relevance & ReachPartner with ticketing leadership to provide relevant and strategic pricing for season ticket and individual game products.Collaborate with ticketing and marketing to develop look-a-like fan segments for key initiatives and campaigns e.g., stretch-run fans, weekend fans, etc., Each game has a story: create gameday insights reports illuminating successes and opportunities for digital marketing campaigns, ticket sales activities as games near, and new fan acquisition results. Developed a custom total reach metric to measure the number of fans who interact with the LA Kings product and/or brand on gamedays; allowing us to enhance conversations w/ current and potential sponsors.