Jim Barrett Email & Phone Number

New York , Ny, Us

Topeka, Kansas, Us

Founder/Principal (Full time) 2015, 2020 Consultant (Side hustle) 2016 to 2019Developed insights, strategy and marketing in both full time and fractional roles• Increased new member acquisition 400% by creating new SEO, SEM and Social Media strategies while simultaneously rebuilding the underlying web technology. • Led analysis for a new go to market strategy that prioritized regional markets and enabled a rebranding and restructuring.• Conducted customer LTV analysis to determine the value of an M&A target company. Based on consumer segmentation and retention analysis we found that the primary acquisition channel did not produce loyal customers within the desired segment.• Transformed primary marketing campaign for non-profit through improved targeting and timing. Donations increased 130%.• Reduced CRM marketing unit costs 50% by renegotiating ESP contract with Salesforce.

Cambridge, Ma, Us

Drove record sales and productivity by introducing innovative analytics techniques • Introduced advanced statistical technique to make learning faster and cheaper by modernizing A/B testing and then rolled out the technique to the entire organization.• Modernized forecasting for both KPIs and Consumer LTV using the latest data science techniques.• Redesigned the project management approach and cut delivery from 12 weeks to 2• Doubled team efficiency and ROI through improved process management and prioritization.• Managed a team of analysts and engineers designing and developing a next gen marketing system.• Operated as product owner and manager for newly developed CRM system using MVP approach to meet business requirements under budget and faster than planned.• Introduced more inclusive marketing techniques into retention marketing.

Boston, Ma, Us

Launched model governance capabilities while also leading international analytics team• Led a global team to deliver an innovative scalable model governance solution with visualization to facilitate the monthly review of over 1,000 models in less than 30 minutes.• Leveraged scrum techniques and rapid innovation to complete 5 major iterations of model governance in 12 months.• Built consensus for KPI’s and key thresholds as well as new analytical approaches and algorithms to reduced model evaluation expected run rate from 5 years to 1 week through automation.• Introduced anomaly detection to remove monitoring fatigue and ensure rapid recognition of issues.• Evaluated data governance vendors for data modeling, analytics tools and data visualization for real-time data sets across multiple big data systems including Postgres and Hadoop.• Conducted analytics that drove consumer experience redesign of company store-front locations.• Led an international team to provide monthly analysis of marketing campaigns across all inbound and outbound touch points.

Boston, Ma, Us

Built the analytics group and then reinvented marketing to be LTV focused and AI driven• Originated and evolved model driven personalization and digital content engine with a 200% ROI.• Drove $10 million incremental sales through data driven real-time retargeting.• Established advanced analytics team supporting reporting, marketing strategy, finance and business development while creating the foundation for a customer LTV driven organization. • Led customer segmentation analysis that shaped customer experience and business forecasting• Directed the development and product management of a customer centric CRM system that included behavior based AI driven personalization for millions of emails in less than 30 minutes.• Transformed the email group into a proactive data first CRM team that drove growth.• Product owner for a new data depository and analytics interface that combined disparate data from web, mobile, transaction and product systems that facilitated customer segments, personalization and touch point analysis.• Managed vendor relations and contract negotiations for both marketing and tech related programs

Chelmsford, Ma, Us

Led 8 person marketing and analytics consulting team for company’s largest client• Developed data-driven analysis to refine client’s marketing programs increasing marketing profit by over $2 million causing client to renew multi-million dollar consulting and database contract.• Directed retention analysis resulting in changes to client’s key business strategy and driving performance well above industry average. • Designed and implemented lifecycle segments to improve retention and store design.

Micromasters, Artificial Intelligence

Mba

Bachelor'S Degree, Economics

Education record