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Customer focused marketing, analytics & data science executive who specializes in combining them with technology to develop strategy and impact.AREAS OF EXPERTISE• Developing strategic, timely and actionable insights from data to solve complex business issues• Designing and then leveraging customer centric CRM systems and processes• Introducing and integrating new analytic approaches throughout an organization• Developing and deploying statistical models to drive personalization and contact optimization• Combining analytics, data science, marketing and technology to drive sales and grow ROI• Building and leading high capability teams that balance pace and perfection• Discovering value hidden in company data for all parts of an organization• Recognizing needs, gaps and opportunities of internal and external clients• Creating customer segmentation analysis and to drive both strategy and tactics • Teaching both analysts and marketers to become proactive company leaders• Building advanced analytical solutions for retail and finance to drive growth, customer LTV, profit and productivity• Crafting predictive models and algorithms for acquisition, retention and cross-sell • Programming Python and SQL to convert high level questions into research guided strategy• Discovering value hidden in company data for all parts of an organization• Selecting optimal analytical techniques to deliver business solutions for product, finance, marketing, operations, merchandising and customer experience teams
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Head Of Insights And Analytics, Guardian DirectGuardian Life 2022 - PresentNew York , Ny, Us -
Head Of CrmPolicygenius Inc. 2021 - 2022Topeka, Kansas, Us -
FounderTeave Consulting 2015 - Jun 2021Founder/Principal (Full time) 2015, 2020 Consultant (Side hustle) 2016 to 2019Developed insights, strategy and marketing in both full time and fractional roles• Increased new member acquisition 400% by creating new SEO, SEM and Social Media strategies while simultaneously rebuilding the underlying web technology. • Led analysis for a new go to market strategy that prioritized regional markets and enabled a rebranding and restructuring.• Conducted customer LTV analysis to determine the value of an M&A target company. Based on consumer segmentation and retention analysis we found that the primary acquisition channel did not produce loyal customers within the desired segment.• Transformed primary marketing campaign for non-profit through improved targeting and timing. Donations increased 130%.• Reduced CRM marketing unit costs 50% by renegotiating ESP contract with Salesforce.
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Vp Customer Analytics And MarketingEverquote 2018 - 2020Cambridge, Ma, UsDrove record sales and productivity by introducing innovative analytics techniques • Introduced advanced statistical technique to make learning faster and cheaper by modernizing A/B testing and then rolled out the technique to the entire organization.• Modernized forecasting for both KPIs and Consumer LTV using the latest data science techniques.• Redesigned the project management approach and cut delivery from 12 weeks to 2• Doubled team efficiency and ROI through improved process management and prioritization.• Managed a team of analysts and engineers designing and developing a next gen marketing system.• Operated as product owner and manager for newly developed CRM system using MVP approach to meet business requirements under budget and faster than planned.• Introduced more inclusive marketing techniques into retention marketing. -
Vice President, Analytics And Experimental DesignFidelity Investments 2016 - 2017Boston, Ma, UsLaunched model governance capabilities while also leading international analytics team• Led a global team to deliver an innovative scalable model governance solution with visualization to facilitate the monthly review of over 1,000 models in less than 30 minutes.• Leveraged scrum techniques and rapid innovation to complete 5 major iterations of model governance in 12 months.• Built consensus for KPI’s and key thresholds as well as new analytical approaches and algorithms to reduced model evaluation expected run rate from 5 years to 1 week through automation.• Introduced anomaly detection to remove monitoring fatigue and ensure rapid recognition of issues.• Evaluated data governance vendors for data modeling, analytics tools and data visualization for real-time data sets across multiple big data systems including Postgres and Hadoop.• Conducted analytics that drove consumer experience redesign of company store-front locations.• Led an international team to provide monthly analysis of marketing campaigns across all inbound and outbound touch points. -
Vp Analytics And MarketingRue La La 2009 - 2015Boston, Ma, UsBuilt the analytics group and then reinvented marketing to be LTV focused and AI driven• Originated and evolved model driven personalization and digital content engine with a 200% ROI.• Drove $10 million incremental sales through data driven real-time retargeting.• Established advanced analytics team supporting reporting, marketing strategy, finance and business development while creating the foundation for a customer LTV driven organization. • Led customer segmentation analysis that shaped customer experience and business forecasting• Directed the development and product management of a customer centric CRM system that included behavior based AI driven personalization for millions of emails in less than 30 minutes.• Transformed the email group into a proactive data first CRM team that drove growth.• Product owner for a new data depository and analytics interface that combined disparate data from web, mobile, transaction and product systems that facilitated customer segments, personalization and touch point analysis.• Managed vendor relations and contract negotiations for both marketing and tech related programs -
Director Of Retail Strategy And AnalysisHarte-Hanks Direct Marketing 2006 - 2009Chelmsford, Ma, UsLed 8 person marketing and analytics consulting team for company’s largest client• Developed data-driven analysis to refine client’s marketing programs increasing marketing profit by over $2 million causing client to renew multi-million dollar consulting and database contract.• Directed retention analysis resulting in changes to client’s key business strategy and driving performance well above industry average. • Designed and implemented lifecycle segments to improve retention and store design.
Jim Barrett Skills
Jim Barrett Education Details
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Columbia UniversityArtificial Intelligence -
Boston College Carroll School Of ManagementMba
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College Of The Holy CrossEconomics
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Milton Academy
Frequently Asked Questions about Jim Barrett
What company does Jim Barrett work for?
Jim Barrett works for Guardian Life
What is Jim Barrett's role at the current company?
Jim Barrett's current role is Customer Centric Insights leader.
What is Jim Barrett's email address?
Jim Barrett's email address is jb****@****ala.com
What is Jim Barrett's direct phone number?
Jim Barrett's direct phone number is +161783*****
What schools did Jim Barrett attend?
Jim Barrett attended Columbia University, Boston College Carroll School Of Management, College Of The Holy Cross, Milton Academy.
What skills is Jim Barrett known for?
Jim Barrett has skills like Analytics, Crm, Direct Marketing, Strategy, Multi Channel Marketing, Marketing, Segmentation, Management, Email Marketing, Database Marketing, Customer Acquisition, Marketing Strategy.
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