Principal
CurrentPrincipal of a management consulting firm with the primary mission of designing and implementing a global vision and plan for Location Based Experiences for entertainment and educational institutions to deliver scalable, sustainable, and profitable revenue streams in addition to the global brand value created. Provide turnkey leadership across all phases of Location Based Experiences encompassing vision creation, strategic planning, creative concepting, best practice partner engagement, deal formulation, and management of the design, build, and operate phases. Engaged by the Smithsonian Institution to design and implement a global vision and plan for new Location Based Experience destinations fusing entertainment industry technology with educational content to deliver "the next generation museum experience for the next generation"Engaged by National Geographic to design a global vision and plan for Nat Geo branded destinations to enable a global audience to step through its iconic yellow picture frame to experience exploration adventures of a lifetime.Engaged by NBC Universal to draft a strategic plan for global Location Based EntertainmentEngaged by 20th Century Fox to design and implement a global vision and plan for Location Based Entertainment for their Film & Television intellectual properties (Avatar, Titanic, Simpsons, Ice Age, Rio, Alvin & the Chipmunks, Glee) encompassing theme parks, 4D shows, live shows, family entertainment centers, touring exhibitions, dining & retail destinations.Served as a “pro bono” advisor for the City of Columbus to design a “branding strategy” and “master plan” for the country’s 15th largest city.Prior to these LBE engagement served as a top management consultancy to design transformational social network marketing and multi-channel strategies for leading Fortune 500 companies including Avon Products, Inc., the world’s largest beauty products company and Mars Corporation