Digital Amplification is a data driven digital consultancy that supports you from strategy through deployment.We bring a proven track record of creating value for clients of all sizes, across industry verticals, and for nearly all target audiences. Specializing in • Digital marketing• Digital analytics• Content optimization

Lift is a collective of digital agencies and experts who bring proven expertise across multiple industry verticals. Collectively, our team brings decades of client-side and agency experience helping brands create profitable growth.

Led the marketing work stream to develop omni-channel marketing capabilities. Implemented single-view of the customer to integrate siloed marketing teams and data into an omni-channel marketing engine capable of delivering synchronized, relevant, & real-time customer interactions. Responsible for all aspects of sales generated by Digital marketing, CRM, Loyalty & Credit, Email, Mobile marketing, and Analytics; and oversaw multi-billion dollar credit and loyalty portfolios.Transformed American Eagle’s digital marketing program, insourced capabilities and tools to drive acquisition and revenue growth in a highly competitive marketplace. Set the foundation for digital CRM across mobile, email, and direct mail. Launched personalization, integrated campaigns, multi-wave campaigns, and single-use offers.Significantly expanded mobile marketing capabilities and launched interactive mobile campaigns that generated industry leading response and redemption.Drove significant growth in marketing generated revenue with a program that was recognized with eTail’s “Best in Class Mobile” award.Member of the executive operating committee.

Led customer marketing in support of Express’ omni-channel vision. This included the implementation of one of the very first single-view of the customer systems, supported the ecommerce launch, and launched the Express NEXT loyalty program. Developed a CRM program to drive acquisition and engagement across the customer life-cycle. Achieved 5X sales and margin growth and drove 30% - 50% of total company growth.Launched ExpressNEXT, the first multi-tender loyalty program to recognize & reward customers for engaging with products and the brand on-line, in-store, and via social media.Relaunched the Express Gift Card program with elevated packaging, store displays, as well as expanded distribution outside Express Stores.

Led a cross-functional marketing team that partnered with marketing leaders at Bath & Body Works, Express, & The Limited to identify opportunities for growth and influence the development of programs that support the achievement of the business' overall objectives.Introduced and sold-in a strategic framework to grow the CRM programs. Programs leveraging this framework achieved $400M in sales across the three brands. These sales and profit gains were cited in a 2006 earnings call for helping drive enterprise performance.

Built the CRM strategy & insight function to drive continuous improvement, innovation, and profitable growth.Developed and sold-in a strategic framework to grow the CRM & proprietary card programs. The programs leveraging this framework grew from $40M to +$500M in annual sales. Program growth drove 20% - 40% of topline growth.Identified, developed, and received approval for a plan to pursue a $100M growth opportunity. This program successfully generated traffic and sales and propelled the business to strong double-digit growth.Architected the Victoria’s Secret Angel Rewards loyalty program, an aspirational loyalty program designed to engage and reward best customers.