Vice President Of Performance Marketing
Pittsburgh, Pa, Us
Led the marketing work stream to develop omni-channel marketing capabilities. Implemented single-view of the customer to integrate siloed marketing teams and data into an omni-channel marketing engine capable of delivering synchronized, relevant, & real-time customer interactions. Responsible for all aspects of sales generated by Digital marketing, CRM, Loyalty & Credit, Email, Mobile marketing, and Analytics; and oversaw multi-billion dollar credit and loyalty portfolios.Transformed American Eagle’s digital marketing program, insourced capabilities and tools to drive acquisition and revenue growth in a highly competitive marketplace. Set the foundation for digital CRM across mobile, email, and direct mail. Launched personalization, integrated campaigns, multi-wave campaigns, and single-use offers.Significantly expanded mobile marketing capabilities and launched interactive mobile campaigns that generated industry leading response and redemption.Drove significant growth in marketing generated revenue with a program that was recognized with eTail’s “Best in Class Mobile” award.Member of the executive operating committee.