John Battersby Email & Phone Number

London, England, Gb

London, England, Gb

London Area, United Kingdom

- Deliver strategic advice and insights to strengthen The Anti-Greenwash Charter’s mission of transparency in sustainability communications.- Support policy development aligned with industry standards and regulations, and promote best practice to enhance trust in environmental claims.- Provided advice to the CEO on establishing the Advisory Council of sustainability experts including defining the Council’s scope, workings, governance and communication.

London Area, United Kingdom

- Strategic advice and hands-on communications support for an international health and development charity.- Delivered supporter communications for a highly successful major fundraising campaign in spring 2024.- Developing a new corporate stakeholder engagement strategy.- Part-time voluntary role.

- Member of Senior Leadership Team- Established and led new public affairs and ESG functions, developed and delivered a strategy of proactive engagement, policy influence and reputation building.- Led proactive and reactive engagement with Government, political and regulatory policy processes plus engagement with Ministers, Shadow Ministers, Government officials, MPs, Parliamentary committees and groups.- Achieved a step-change in Government relations. Significantly expanded the CEO’s political network and sphere of influence via a series of meetings and roundtables. - Delivered a major programme of MP visits across the bank’s branch network, enhancing local political relationships.- Managed external public affairs agency support.- Created the bank’s first ESG strategy, secured CEO and Board support and drove implementation, reporting progress to CEO, Board, Risk Oversight Committee and Audit Committee. - Implemented a new governance structure and coordinated ESG initiatives; chaired the ESG steering committee and sub-groups; benchmarked progress against industry peers; led on external and internal ESG reporting, including Annual Reports; and regularly represented the bank externally and at industry forums.

- Member of the Senior Leadership Team, reporting directly to the CEO and founder.- Led communications and policy for fast-growing fintech business which was subsequently acquired by Metro Bank.- Advised CEO, Board and leadership team on all aspects of external and internal communications and policy.- Designed and implemented a multi-year communications strategy including messaging and narratives, communications planning, thought leadership campaigns, web content and copy for customer communications.- Directly delivered all communications including consumer and corporate PR, crisis communications, CEO speeches and presentations, website copy, social media, customer and product communications, and internal communications.- Built and maintained relationships with top-tier and specialist business, financial and consumer journalists and delivered press coverage in personal finance and business pages.- Led formal and informal engagement with Government Ministers and policy teams at the Financial Conduct Authority, HM Treasury and Bank of England, securing appropriate regulation for the sector. - Led engagement with industry groups, trade bodies and policy influencers. Represented the business at conferences.- Won multiple awards for the business including the Queen’s Award for Enterprise.- Managed two colleagues plus PR agencies and related budgets.

- Oversaw all communications and marketing activities: planning and strategy, global media relations, speeches, messaging and briefing, investor relations, thought leadership campaigns, brand and marketing, public website, social media, events, internal communications and sustainability/CSR. - Implemented Lloyd’s first global communications strategy and established an international network of communications experts. Trebled the volume of global media coverage generated and delivered a six-fold increase in followers on social media. - Led communications for corporate reporting, strategy announcements and built the media profile of a new Chairman and a new CEO.- Oversaw a series of UK and international thought leadership campaigns, each of which secured UK and international top-tier media coverage.- Managed preparation and delivery of Lloyd’s market events involving Boris Johnson when Mayor of London, David Cameron when Prime Minister, and HM Queen Elizabeth.- Won awards for social media, design and marketing, thought leadership, CSR and internal communications. - Responsible for managing and developing a team of 27 colleagues, plus a team budget of c£6m.

- Responsible for top line messaging plus all non-press facing communications, including planning and briefing, publishing and design, and internal communications. I modernised the Treasury’s public-facing digital comms and social media.- Advised and briefed Alistair Darling, Peter Mandelson, Yvette Cooper, Ed Balls, George Osborne, other Cabinet Ministers and the No10 team.- Improved strategy, consistency and coherence of public-facing economic and financial communications across government during the 2009 recession and its aftermath. Put in place government-wide messaging on economic and financial issues and introduced economics planning grid to control planning and coordination of announcements.- Created and implemented public-facing communication plans for Budget, Autumn Statement and Spending Review announcements.- Modernised the Treasury’s digital communications with infographics and increased proactive use of social media.- Managed and developed a team of 20 colleagues plus team budgets.

- Chief spokesperson for HM Treasury across all issues including all aspects of Budgets, Pre-Budget Reports and crisis communications including the 2008 global financial crisis and Government interventions in the UK banking sector.- Managed and led high intensity engagement with top-tier political, business, economics and specialist journalists.- Advised the Chancellor, all Treasury Ministers and No10 on all aspects of media management across all Treasury policy areas.- Delivered announcements on the nationalisation of Northern Rock, bail out of RBS and government support for Lloyds TSB and HBOS. - Oversaw running of the Press Office and all its deliverables. Managed ten colleagues and the press office budget.

- Spokesperson on all aspects of the UK’s tax policy, including all Budget and Pre-Budget Report tax announcements. - Advised ministers on media handling and communication of tax policies and other issues. - Managed a team of five colleagues.

- Private Secretary to Gordon Brown’s political advisers, including Spencer Livermore, Ed Miliband, Jonathan Ashworth and Shriti Vadera.- Provided advice and analysis focused on policy development and presentation of taxation, welfare reform, pensions, child poverty and financial services policies for Budgets, Pre-Budget Reports and Spending Reviews.- Managed the process of approving answers to HM Treasury Parliamentary Questions.- Managed two colleagues.

- Responsible for advice and briefing on the decision regarding UK membership of the European single currency.- Represented the UK at meetings in Brussels regarding the single currency.

- Analysed and advised on public expenditure and policy at Department for Culture, Media and Sport and Cabinet Office.

Bachelor Of Arts - Ba, Economics And Geography

Education record