Kristy L. Email & Phone Number

As a dynamic marketing professional and data-driven strategist, I am passionate about blending creativity with analytics to craft marketing campaigns that truly resonate with audiences and drive measurable results. Currently based in the Northern Bay Area and working in Accounts Receivable at PepsiCo, I apply a strong foundation in financial analysis to support cross-functional teams and optimize business operations. But it’s the power of marketing that fuels my drive, and I’m eager to bring my experience back into that space.My journey began in the digital world, where I built and managed a personal brand across TikTok, YouTube, and Instagram. Over time, I grew a dedicated following of over 30K in the beauty, cosmetics, and lifestyle sectors, creating content that not only entertained but also engaged and built a community. I developed effective strategies for brand partnerships, honed my ability to predict audience behaviors, and learned to leverage performance metrics to refine content and boost engagement.Transitioning from marketing to finance gave me a deeper understanding of the analytical side of business, and now I’m leveraging that experience to drive results in marketing. I have honed my ability to forecast, optimize processes, and leverage data to inform strategic decisions. These skills will be invaluable as I make my way back into the marketing field, aiming to contribute to innovative brand strategies that lead to long-term growth and customer loyalty.I’ve had the opportunity to lead projects from concept to launch, collaborating with diverse teams to ensure successful executions. Whether creating content, managing cross-functional teams, or using data insights to drive decisions, my goal is always to exceed expectations and create value for the brand.Looking ahead, I’m focused on harnessing my unique blend of creativity and analytical skills to help brands thrive in an ever-evolving digital landscape. I’m committed to staying ahead of trends, always optimizing strategies to create lasting impact and drive business growth.

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  California State University, Stanislaus

  Psychology