Mark Baugh Email & Phone Number

Las Vegas, Nevada Area

• Responsible for developing and administering a comprehensive communications and marketing program for the School of Nursing• Collaborate with school leadership, development staff, center directors, and multiple university level partners to develop processes and strategies that will advance relationships between the school and its stakeholders• Create and maintain a communications plan that highlights faculty and student achievement and ties school priorities with key university initiatives• Develop and manage creation of internal and external communications materials (collateral, news releases, feature and web content, advertising, recruitment materials, and social media stories for the school, its signature programs, faculty, staff and students• Manage and update the school’s website• Deliver communications and marketing counsel to the Dean, administrators, center directors, and advisory board members• Coordinate with central university communicators on news and information about the school• Cultivate and maintain a strong media presence through strategic outreach• Support annual and signature event programming and production

Las Vegas, Nevada Area

• Build newsletter templates, provide photo editing, some content development, and analytics for several internal and external newsletters.• Provide social media content, including events, posts, online groups, analyze online engagement and adjust the content and schedule as needed to maximize the social media presence for UNLV School of Medicine.• Manage Facebook Business Manager for all Facebook and Instagram content for UNLV School of Medicine and provide consulting support to the UNLV School of Nursing, and UNLV School of Dental Medicine social media accounts.• Write, edit and post for 6 social media channels, including Facebook, Instagram, Linked-In, YouTube, SoundCloud, and Twitter.• Provide website UI/UX design, content management/SEO, and analytics/analysis for 3 UNLV School of Medicine websites.• Provide Wordpress development, custom child-theme design services, SEO, and content management for secondary promotional and blog website.• Create, customize, and manage Google Analytics, Tag-Manager, Google My Business and other Google tools to obtain actionable data and provide overview to senior UNLV, and UNLV School of Medicine leadership.• Manage, update, and organize all email lists, and contact data for email marketing software accounts Constant Contact, and MailChimp.• Art-direct design services for digital and printed internal and external communications projects using Adobe Photoshop CC, Adobe Illustrator CC, Adobe InDesign CC, and Adobe Bridge CC.• Provide digital and print related communications services for nine School of Medicine Graduate Medical Education (GME) departments.• Manage communications department vendors.• Manage search engine clinical location listings for all locations, mobile apps, and reviews.• Manage and direct work of social media vendors, and student interns.

Las Vegas, Nevada Area

• Creative direction of strategic advertising campaigns across multiple media channels.• Hands on leadership and management of multiple projects for multiple clients, simultaneously.• Copywriting of advertising, press releases, and other marketing collateral, including SEO.• UI/UX Wireframe and schematic prototyping for website design and interface usability testing.• API integration between client and vendor website applications.• Integrate Google analytics with client websites, manage and provide data for analysis and KPIs.• Creative key messaging, logo design, and other brand identity.• Editable custom HTML and CSS MailChimp E-Mail templates reusable for multiple campaigns.• Wordpress HTML5, CSS3 design and development, including custom security features, .htaccess and themes.• Prepress services for print projects and ftp transfer to selected print vendors.• Manage interaction of online service providers on behalf of clients, and provide site migration of files, content, and databases. Download client websites to MGB Design local server for development, redesign, and testing; duplicate local Apache server configurations to match client remote hosting accounts.• Create effective direct mail campaigns that access online mobile landing pages. The direct mail campaigns contain strong calls to action, and QR code mobile solutions that provide Google Analytics tracking. • Provide online banner design, including headlines, other creative type treatments and layouts for websites and social media accounts.• InDesign master page templates, paragraph and imbedded character styles, file name conventions to improve workflow systems, content identification and archive retrieval.

Los Angeles, Ca

• Defined the look of design elements, layout, style sheets, and color pallets for publications.• Designed several magazines with multiple release dates every month.• Collaborated with editors to provide the best photography selections and photo enhancements.• Managed the release of digital files for outsourcing production services.• Worked with editors, authors, proofreaders and production staff to maintain publication schedules.

Mattel Design Center, El Segundo, Ca

• Managed traffic between design teams, vendors, and overseas production. Photographed prototypes for design projects, reviewed work of vendors, and maintained on-going records of product release dates.• Designed cars for new Hot Wheels product lines, and one of a kind “Gothic Dream Legends” car auctioned at fundraiser to benefit The Children Affected by AIDS Foundation.• Created spot color pallets to match ink specifications used by vendors. This provided consistency between Hot Wheels digital design colors and the inks used to print the cars in offsite locations.

Bachelor Of Fine Arts (Bfa), In Communication Arts

Illustration