Michael Shepherd Email & Phone Number

Seattle, Washington, Us

Launched pure-play public relations firm in Seattle, building a blue chip client list that included Ogilvy and Omnicom-owned agencies as well as leading regional brands. Led transformation to an integrated digital marketing firm that today provides fractional CMO and PR services to companies in the Pacific Northwest as well as Southern California. Known for creating researched-informed content tailored to every level of the communications funnel, from branding to lead generation and, ultimately, conversion. Award-winning media programs give campaigns the authority and credibility necessary to gain traction.Industry specialization include professional services firms, renewable energy, healthcare as well as manufacturing. Among the multinational brands served: Association for Corporate Growth, AT&T Wireless, Bank of America, Brewer Direct, Embassy Suites, Humana, PAC Worldwide, The Packard Foundation, Revitalization Partners, Rescue Missions and The Salvation Army.

Newport Beach, California, Us

Leader of marketing strategy and tactical execution for 300-member professional advisor organization focused on middle market M&A and corporate growth. Responsible for content marketing, advertising, public relations, and social media programs supporting more than 40 events a year, as well as membership growth and development. Since joining, marketing programs have helped the organization generate double-digit gains in both new members as well as event revenues, while reducing production costs by more than 20%.

Monrovia, California, Us

Oversee corporate communications for an award-winning agency that specializes in fundraising for faith-based nonprofits nationwide. Work centers on content strategy and planning, including editorial calendar development and creation of long-form narratives, including articles, multi-channel news releases, white papers, client communications and video. Content substantially improved visibility, SEO, and engagement. Heightened awareness, coupled with earned media successes, helped Brewer increase its client base by well over 30% and expand campaign income by more than 70% over a 5-year span.

Riverside, California, Us

Chief content strategist, writer and producer for one of the fastest growing companies in the renewable energy space. Originally retained for crisis communications assignment. Ultimately expanded the relationship to encompass content development for marketing and corporate communications channels. Led media relations, video production, social media, as well as writing and design support for sales and customer service materials. Strategy and execution played a significant role in successfully positioning SolarMax as a diversified renewable energy company. Messaging helped the company significantly expand sales and market share in the residential and commercial solar space, as well as LED lighting, energy storage systems, smart solar, and utility scale solar in overseas markets.

Bachelor Of Science - Bs, Business Administration, Management And Operations

Education record

Public Relations, Advertising, And Applied Communication