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Financially savvy advisor to the C-suite with extensive experience in branding and corporate communications. Unique value proposition: The ability to increase enterprise value through alignment of brand and communications strategy with business goals. The increasing complexity of marketing communications has made it exceedingly difficult for internal marketing departments to stay on top of new and emerging platforms and technologies. Internal training programs can’t keep pace with the evolution of the marketing tech stack - particularly in the lower middle market. Second, more often than not, it’s not the core business of the company. People are dragged into areas that are not their core expertise. Using research and data-informed insights, I develop strategy and content that supports targeted business outcomes. I work with clients to identify key success metrics up front and utilize post-launch analytics to track results and refine messaging throughout the life of the campaign. The end result is better ROI - and accountability.
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Managing PartnerThe Shepherd Group Jun 2005 - PresentSeattle, Washington, UsLaunched pure-play public relations firm in Seattle, building a blue chip client list that included Ogilvy and Omnicom-owned agencies as well as leading regional brands. Led transformation to an integrated digital marketing firm that today provides fractional CMO and PR services to companies in the Pacific Northwest as well as Southern California. Known for creating researched-informed content tailored to every level of the communications funnel, from branding to lead generation and, ultimately, conversion. Award-winning media programs give campaigns the authority and credibility necessary to gain traction.Industry specialization include professional services firms, renewable energy, healthcare as well as manufacturing. Among the multinational brands served: Association for Corporate Growth, AT&T Wireless, Bank of America, Brewer Direct, Embassy Suites, Humana, PAC Worldwide, The Packard Foundation, Revitalization Partners, Rescue Missions and The Salvation Army.
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Chief Marketing OfficerAssociation For Corporate Growth - Acg Orange County Jul 2012 - PresentNewport Beach, California, UsLeader of marketing strategy and tactical execution for 300-member professional advisor organization focused on middle market M&A and corporate growth. Responsible for content marketing, advertising, public relations, and social media programs supporting more than 40 events a year, as well as membership growth and development. Since joining, marketing programs have helped the organization generate double-digit gains in both new members as well as event revenues, while reducing production costs by more than 20%. -
Public Relations CounselBrewer Direct Inc. Jan 2010 - Apr 2019Monrovia, California, UsOversee corporate communications for an award-winning agency that specializes in fundraising for faith-based nonprofits nationwide. Work centers on content strategy and planning, including editorial calendar development and creation of long-form narratives, including articles, multi-channel news releases, white papers, client communications and video. Content substantially improved visibility, SEO, and engagement. Heightened awareness, coupled with earned media successes, helped Brewer increase its client base by well over 30% and expand campaign income by more than 70% over a 5-year span. -
Public Relations CounselSolarmax Technology Jul 2015 - Aug 2018Riverside, California, UsChief content strategist, writer and producer for one of the fastest growing companies in the renewable energy space. Originally retained for crisis communications assignment. Ultimately expanded the relationship to encompass content development for marketing and corporate communications channels. Led media relations, video production, social media, as well as writing and design support for sales and customer service materials. Strategy and execution played a significant role in successfully positioning SolarMax as a diversified renewable energy company. Messaging helped the company significantly expand sales and market share in the residential and commercial solar space, as well as LED lighting, energy storage systems, smart solar, and utility scale solar in overseas markets.
Michael Shepherd Skills
Michael Shepherd Education Details
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University Of WashingtonManagement And Operations -
Seattle University
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University Of WashingtonAnd Applied Communication
Frequently Asked Questions about Michael Shepherd
What company does Michael Shepherd work for?
Michael Shepherd works for The Shepherd Group
What is Michael Shepherd's role at the current company?
Michael Shepherd's current role is Fractional Chief Marketing Officer.
What is Michael Shepherd's email address?
Michael Shepherd's email address is mi****@****oup.com
What is Michael Shepherd's direct phone number?
Michael Shepherd's direct phone number is +132393*****
What schools did Michael Shepherd attend?
Michael Shepherd attended University Of Washington, Seattle University, University Of Washington.
What are some of Michael Shepherd's interests?
Michael Shepherd has interest in Social Services, Children, Investing, Economic Empowerment, Education, Golf, Hiking And Tennis, Travel.
What skills is Michael Shepherd known for?
Michael Shepherd has skills like Public Relations, Advertising, Direct Marketing, Crisis Communications, Strategy, Marketing Strategy, Social Media Marketing, Social Media, Corporate Communications, Email Marketing, Reputation Management, Online Advertising.
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