I am a mobile messaging specialist that analyses and forecasts, and delivers strategy and consultancy on all things messaging (aka the Messageverse), applying my 25 years of experience in the sector. My expertise covers the end-to-end messaging journey from brand to consumer, exploring the business models, value chain, technology, engagement and interaction, all the way through to conversion and payments. My work and insights help a multi-billion-dollar industry understand the lessons of the past, the developments of the present, and their impact on the future. I help businesses define their company strategy and protect their investments for the future. My work has created the Messageverse, our mobile messaging data universe with over 70 million data points, to answer pretty much any question on business messaging and engagement. And when I'm not doing all of the above, I am applying my knowledge and insights to presenting, moderating, and judging. Clients include Mastercard, Vodafone, Meta, Google, Telefonica, Mavenir, Ofcom, Bain, Nokia, RealNetworks, Three, Telenor, SoftBank, Syniverse, Cisco, Sinch, PwC, Conduent, Infobip, Kaleyra, Twilio... to name a few. And when all of the above is finished and my work in messaging complete, I will finally use my qualification in SitCom writing and write one hell of a comedy. Probably not on messaging.