Shraddha Patel Email & Phone Number

California, United States

Mountain View, California, United States

At LG Ad Solutions, I am currently leading two pivotal projects that are instrumental in driving our company's growth and innovation. First, I am spearheading the creation of our first-ever design system, a project that involves standardizing UI/UX elements across all products to ensure consistency and enhance user experience. This initiative requires close collaboration with cross-functional teams to develop comprehensive design guidelines, resulting in a more streamlined design process and superior product usability.In parallel, I am leading the development and integration of a bid decision flow within our ad monitoring and campaign monitoring systems. This project is designed to optimize bid performance analysis by allowing users to accurately identify where bids are dropping, thus replacing guesswork with precise, data-driven insights. The ultimate goal is to boost campaign efficiency and improve return on investment (ROI) by enabling strategic campaign optimization based on detailed performance analysis.

Pune, Maharashtra, India

Managed team within the design studio, coordinating internal and external project deliverables in partnership with VP of Product and Engineering.- Revamped user interfaces for three websites and two mobile apps, ensuring compliance with WCAG AA standards, resulting in a 20% increase in user engagement and a 9% decrease in bounce rate on one of the websites. - Collaborated with executive leadership to deliver an end-to-end recruitment assessment application from conception to launch. - Managed a team of six designers and executed ~$1M worth of contracts, resulting in a 15% reduction in project costs through efficient resource allocation and improved workflow processes.

Mumbai, Maharashtra, India

Redesigned legacy security applications, enhancing access control for a workforce of 600,000 across multiple global office locations. - Launched a new access management web and mobile application empowering individual users to monitor their physical and logical access permissions resulting 90% drop in employees and team leads back and forth communications. - Designed a user-friendly security issues management system interface, resulting in a 70% decrease in turnaround time for issue resolution and reducing the number of tickets assigned to non-relevant teams by 80%. - Built a new mass communication web application to enable HR, Admin, and team leads to communicate on employees' devices; leading to 100% adoption of pandemic-related employee support efforts.

Nagpur, Maharashtra, India

- Developed an API solving work hour discrepancy coming for evening/night shift employees; achieved a 90% drop in discrepancy reported by clients.- Promoted as an assistant faculty due to excellent performance in training; successfully completed training of two new batches.