Lazer Media is a premium group of brands that delivers quality content to passionate and loyal listeners across multiple platforms through a vast network of popular Spanish-language music formats and cutting-edge online marketing extension platforms that bring a 360-degree integrated marketing approach to its advertisers. Lazer Media operates 47 radio stations in 20 of the fastest-growing Hispanic markets in California and Nevada, in addition to a full suite of online marketing services.

Forbes Councils is a collective of invitation-only communities created in partnership withForbes and the expert community builders who founded Young Entrepreneur Council(YEC). In Forbes Councils, exceptional business owners and leaders come togetherwith the people and resources that can help them thrive.

The curriculum at UC Davis' Marketing Boot Camp provides students with a range of foundational technical skills needed in today's advanced media and digital marketing space. With my help, students learn to solve real-world problems using popular tools and new methods. By the program’s end, students have a strong professional portfolio showcasing their work in web development, data analytics, cybersecurity, digital marketing, and UX/UI programs.

Leading diversity, equity, and inclusion through educational partnerships and opportunities.

Strategic Leadership: Oversee sales strategy for iHeartMedia San Francisco, leveraging a deep understanding of the media landscape, digital trends, and client needs to drive revenue and achieve KPI targets.Team Development & Mentorship: Lead, mentor, and train a high-performing sales team, fostering a culture of excellence, collaboration, and continuous improvement. Ensure team members have the necessary resources, tools, and training to excel in their roles.Key Account Management: Build and nurture relationships with major accounts, understanding their business goals and aligning iHeartMedia's solutions to their strategic objectives to ensure client satisfaction and retention.Digital & Multimedia Integration: Champion the integration of digital, podcasting, events, and broadcast platforms for holistic media solutions, ensuring clients achieve maximum ROI on their media investments.Market Analysis: Regularly analyze the San Francisco media market, competitor strategies, and emerging media trends. Use insights to refine sales strategies and offerings, ensuring iHeartMedia remains at the forefront of the industry.Collaboration: Work cross-functionally with other departments, including Marketing, Programming, and Operations, to ensure cohesive campaign execution and to develop innovative media solutions.Revenue Growth: Develop new and emerging business opportunities, optimizing pricing strategies, and ensuring the team meets and exceeds sales quotas.Event & Sponsorship Sales: Leverage iHeartMedia's vast event portfolio, ensuring clients have access to premier sponsorship opportunities and delivering memorable brand experiences for their audiences.Operational Excellence: Streamline sales processes and operations to enhance efficiency, reduce costs, and improve customer experiences. Regularly review and update sales collateral and pitch materials.

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• Drive multi-platform digital and social media sales operations in major markets• Cross-functional team leadership between sales teams, fulfillment teams, and vendor-partners• Drive and co-manage strategic partnerships with key agencies and key accounts • Solution selling full-funnel marketing strategies with local sales teams using advanced attribution for key and super-key accounts • Sales presentation and client-webinar architect for digital omni-channel tactics• Simplify complexities and sales processes that drive revenue acceleration• Forecast regional sales revenue weekly for all digital sales channels • Coach GSMs and AEs on digital sales positioning and digital integration angles• Measurable impact resulted in YOY double-digit growth and budget achievement

•Co-manage 18 Sales/Marketing Consultants, regional/national ad agency partnerships, and omni-channel vendor relations•Drive client ROI and company revenue growth. Scaling operations and managing growth sustainability•Work in tandem with SVP & GSMs on revenue strategy, pipeline management, Marketing Consultant training, and overall cross-media budget attainment •Work with the corporate team on sales initiatives, new revenue channels, emerging technology, and group sales projects •Oversee all digital sales/marketing integration operations, O&O inventory management, and product pricing strategy •Forecast revenue and develop business strategy to exceed sales quotas and overall department revenue goals •Management of the division's digital sales pipeline, including individual Marketing Consultant budgets, regional and national agency business, and local/national client relationships •Coach and mentor Sales/Marketing Consultants•Assist company leadership and Sales/Marketing Consultants with identifying, developing, closing, and optimizing new business that includes complete media integration•Collaborate with agency partners to support their marketing integration initiatives. This includes: budget planning, allocation strategy, creative direction, scalability support, analytics, and emerging media evaluation

•Accountable for client campaign success and company digital revenue performance while co-managing and coaching six broadcast television Account Executives•Worked strategically with AEs focused on presenting integrated marketing solutions to local, regional, and national clients•Managed department pipeline development, identified new revenue opportunities, and drove aggressive growth goals with strong client retention rates•Client-facing Manager, traveled to key clients across the country to ensure positive outcomes and development of new business in-tandem with AEs•Frequent analysis of department performance, including market share, product retention rates, and advertiser satisfaction •Presented detailed reports to upper management for regional sales activities, campaign success rates, and quarterly business SWOT analysis•Maintained deep knowledge of the company’s ad technology, fulfillment channels, range of advertising services, and emerging technology

•Led the development and scalable growth of Gannett’s Digital Marketing Services division within Gannett’s 82 print and 46 broadcast markets. 80% U.S. Travel•Responsible for hiring/training Digital Sales Managers and Account Executives across Gannett properties•Co-managed Digital Sales Managers, Account Executives, ad agencies, media partners, freelancers, and outsourced vendor relationships•Negotiated lower vendor margins based on volume and projections. Negotiations resulted in +15% to P&L over 12 months•Led in-market support programs for solution-based selling and digital revenue growth across Gannettproperties in the U.S. Managed national portfolio of $36 million•Hosted 22 national B2B/B2C sales & marketing integration seminars over 12 months•Corporate support for local & national sales teams, marketing integration training, forecasting and corporate decision making. Aligned initiatives with short-term and long-term scalability targets resulting in 161% network growth over a two-year period•Collaborated with CMO to develop annual corporate marketing plan and re-brand strategy of the company's digital marketing division•Contributed to cross-functional process improvements that led to improved customer experiences

• Structured complex marketing campaigns to support inbound lead generation, revenue growth, and scalability initiatives for local/regional clients & agency partners• Recognized key contributor at Yodle Inc. for the attainment of the #35th rank on the Inc. 500 list of fastest growing & privately held companies in the U.S.• Liaison for agency partners and re-sellers desiring to white-label Yodle’s digital marketing services• Managed inbound lead strategy, sales, and company presence at multi-industry trade shows. 50% U.S. travel• Hired, trained, and mentored Sales/Marketing Consultants into key Managerial positions• Collaborated with multiple vendors to structure multi-platform marketing plans for national advertisers & franchise partners• President’s Club, Individual Sales Revenue Awardee 2009 & 2010

•Responsible for consumer lending pipeline growth and management of existing loan portfolio•Originated, managed, and funded mortgage loans with a branch office team of 12 employees•Consumer loan regulation and program expert •Built and maintained strong client-centered relationships with internal/external parties associated with branch business operations; Lenders, Title Companies, Appraisers, and Realtors •Coached Mortgage Consultants on recommending appropriate loan solutions for clientele •Prepared weekly sales forecasts for Regional EVP•Ensured 100% client satisfaction and compliance with every stage of the mortgage lending experience