Selena Kim Email & Phone Number

Toronto, On, Ca

- Achieved subscriber and revenue growth targets for residential and mobility subscribers, with a primary focus on trigger marketing techniques throughout the customer lifecycle journey- Led value creation initiatives by analyzing performance trends, evaluating marketing opportunities, and formulating a vision to take to market using tools such as Microstrategy, Jira, and PRIZM- Proactively launched new initiatives to retain customers and prevent churning and porting-out- Devised quarterly direct marketing plans for various tactics including SMS, email, direct mail, telemarketing, and My Account, with a focus on customer acquisition and cross-selling- Led cross-functional teams across pricing, sales, data, marketing communications, channel, and legal to launch and promote products/services across Canada- Conducted deep-dive analysis and presented findings to senior executives, influencing strategic alignment and decision-making

- Managed mass marketing campaign strategy including OOH, Digital, Social, and SEM- Led quarterly strategic planning for Residential services (Internet & TV)- Conducted deep dive data analysis to assess business opportunities, analyze performance of marketing campaigns

- Analyzed and Identified market trends in North American Telecommunications industry including competitor pricing and offer strategies, new product launches and developments, and consumer behaviour- Influenced senior executives to make key business decisions on a weekly basis and collaborated with various stakeholders including marketing, IT, and channel teams

- Monitored and analyzed financial behaviour of member accounts using various programs to avoid fraud

- Managed cross-functional team and stakeholder communication, and oversaw new product development from ideation to launch- Actively monitored and evaluated customer journey to improve user experience

- Trained new employees on company customer service policies and service level standards- Served as a liaison between customers and gift card departments of 150+ merchants