Sofia R. Email & Phone Number

Zürich, Zh, Ch

Zurich, Switzerland

Zurich, Switzerland

A brand by Nanoleq- Develop and implement marketing plans & strategies long- and short-term, to meet commercial goals.- Supervise activities between internal and external agency partners; ensure strategy implementation for website design, Kickstarter, and creative collateral in both B2B & B2C markets.- Work with stakeholders to develop and execute marketing content, such as press releases, fact sheets, emails, landing pages, and social media campaigns.- Craft briefing… Show more A brand by Nanoleq- Develop and implement marketing plans & strategies long- and short-term, to meet commercial goals.- Supervise activities between internal and external agency partners; ensure strategy implementation for website design, Kickstarter, and creative collateral in both B2B & B2C markets.- Work with stakeholders to develop and execute marketing content, such as press releases, fact sheets, emails, landing pages, and social media campaigns.- Craft briefing documents into various content formats that can be used for marketing and sales.- Assist in the execution of a B2C product launch for a consumer wearable. Specific responsibilities include the development of a brand and PR strategy, concept design deck, and social media implementation for GTM.- Build and maintain a marketing content database, calendars, media contacts, and social media platforms.- Identify, develop, and oversee influencer and brand ambassador programs as well as beta testing phases for product performance. Show less

Miami, Florida, United States

- Built an events team from scratch to optimize events at six different venues - Developed long-term relationships with local, corporate, and social customers, DMCs, and hotel concierges - Provided marketing and sales support for three new restaurant concepts with celebrity chefs - Assisted with holiday venue activation and organization - Planned, coordinated, and executed large scale events like SOBEWFF for two years in a row, and repeat buy-outs of 80+ attendees - Lead… Show more - Built an events team from scratch to optimize events at six different venues - Developed long-term relationships with local, corporate, and social customers, DMCs, and hotel concierges - Provided marketing and sales support for three new restaurant concepts with celebrity chefs - Assisted with holiday venue activation and organization - Planned, coordinated, and executed large scale events like SOBEWFF for two years in a row, and repeat buy-outs of 80+ attendees - Lead coordinator for the SOBEWFF Hospitality Suite - Involved in decor, styling, and conceptualization of all events- Maintained budgets for events and tracked all expenses- Responded to all leads in a timely manner and searched for new leads to boost revenue- Prepared banquet event orders in TripleSeat and managed all contracts for events held in restaurants- Held weekly meetings to discuss all upcoming events in order to execute them seamlessly Show less

Miami, Florida, United States

- Implemented media campaigns and project timelines for brand pillars - Presented an extensive monthly report of all media coverage to internal stakeholders- Secured coverage in television and print publications, such as NBC6 and Ocean Drive Magazine- Supported the opening of Racket a cocktail bar located in Wynwood- Assisted the Director in all marketing activations for each brand - Generated content and managed calendars for all social media platforms - Created… Show more - Implemented media campaigns and project timelines for brand pillars - Presented an extensive monthly report of all media coverage to internal stakeholders- Secured coverage in television and print publications, such as NBC6 and Ocean Drive Magazine- Supported the opening of Racket a cocktail bar located in Wynwood- Assisted the Director in all marketing activations for each brand - Generated content and managed calendars for all social media platforms - Created targeted branding and marketing strategies- Worked on branding projects including copywriting, materials compilation, and design Show less

Miami/Fort Lauderdale Area

-Worked with high volume openings with a track record of permanent hires-Responsible for developing and executing approved sourcing strategies to generate a diverse pool of on-target candidates for key roles.-Maintained a presence on professional social networking sites to identify potential talent.-Lead recruitment projects focused on identifying and attracting a diverse pool of candidates for various roles for key accounts like Spirit Airlines, Southern Glaser Wine & Spirits.

Miami Beach, Florida

-Crafted media alerts and pitches related to clients-Compiled and formatted all press clips in a timely manner-Conducted research to be implemented in strategic marketing plans-Lead intern for Miami Dinner En Blanc

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Activities and Societies: Cum Laude Phi Sigma Sigma Sorority Wellness Society at FIU Volunteer Big Brothers Big Sisters

High School Diploma

Activities and Societies: Student body President Secretary General Model UN