Steve Barry Email & Phone Number

I provide digital marketing services to small and medium sized businesses, primarily in the professional services industry. I work with companies to:- Develop marketing strategy and tactics - Generate brand awareness and qualified leads- Create content for publication, campaigns, and sales conversations- Overhaul marketing operations - Improve SEO - Execute lead generation and lead management processes on an ongoing basis- Establish strong digital presence

Bedford, Nh, Us

Single Digits, Inc. is the network operator that helps property owners connect consumer devices to their private networks and position them to take advantage of emerging revenue opportunities. My responsibility was to build out the marketing function to enhance brand awareness and messaging, lead generation, customer acquisition and retention. - Brand awareness and messaging - Identified three industry awards and created winning nominations and final presentations for all three. Created and executed PR and lead gen campaigns on the back of each. Identified and seized opportunities for brand exposure through high-impact digital, social, and print media campaigns as well as live events. Created brand messaging platform and integrated into business. - Lead generation - Generated leads by creating high quality content (e.g. white papers, webinars) and distributing content through target-specific channels. Built email marketing database to aid in lead generation. Improved website to aid in organic search and lead attraction and conversion. - Customer acquisition and retention - Created high quality sales tools to aid in the conversion from SQL to opportunity. Led customer communication plans to aid in customer retention and expansion of services.

Boston, Massachusetts, Us

Forum is a global provider of Learning & Development solutions to Fortune 1000 companies. I developed and executed all aspects of the marketing & PR strategy to grow Forum's largest region.These marketing strategies - often consisting of multi-pronged campaigns featuring digital, email, PR, and live events - consistently produced results. Year-on-year double digit increases in marketing qualified leads (MQLs) for multiple years, combined with increases in sales accepted leads, resulted in many new logos and a robust revenue pipeline. In fact, Hubspot ranked Forum's digital marketing and PR strategy at the top of the industry. One key contributor to that ranking is Forum's blog, which I led from 2010-2012. During that span, the blog generated double the number of new logos and influenced 10x as much revenue.

Boston, Massachusetts, Us

• Developed and executed digital (Email, Social Media, SEO, PPC) marketing programs. Implemented sophisticated segmenting and behavior-based trigger email campaigns in Eloqua CRM system to produce 15-20% higher open rates and click through rates than industry average. • Built and led award-winning blog team. In 2011, doubled blog subscribers and increased traffic from search engines from 30% to 40%. Blog named Alltop Leadership blog. • Created and promoted online & offline presentations to drive business development.• Drove firm re-brand from strategy conception and corporate messaging platform to execution. • Overhauled Forum’s website to be consistent with new brand and increase conversions. The new Forum.com maintains a consistent 95+/100 rating on HubSpot, dramatically increased page views and pages/visit, downloads, referring traffic sources, time on site, and reduced bounce rates.

Boston, Massachusetts, Us

• Played a key role in Forum’s research and writing of Harvard Business Press' Strategic Speed – led lit review, framed research questions and methodology, created case study protocol, performed case studies, analyzed data, wrote up results. • Led market and competitive assessment; reported on growth opportunities and investment recommendations to global leadership team• Created marketing campaigns and authored strategic marketing papers on topics such as growth, innovation, agility, and change• Generated process for assessing, contracting with, and managing strategic alliances

Boston, Massachusetts, Us

• Played key analyst role in 18-month research project on leading growth strategies – interviewed executives, created survey, analyzed data, co-authored book • Presented research results: Facilitated sessions with senior internal and external clients, presented on webinars• Supported sales team in client presentations, resulting in several key new logos and contracts. • Managed the development of 3 new leadership programs on Change, Innovation, and Transitions

Ba, Psychology

Ms, Industrial/Organizational Psychology