In my dynamic role as Creative Director for WellZen Corp. and a HaloHeat Sauna Studios Owner, I have the unique opportunity to shape the aesthetic and experiential identity of our innovative salt and sauna studios. My journey with WellZen Corp and HaloHeat Sauna Studios is characterized by a blend of creative vision and entrepreneurial spirit, leading the charge to redefine wellness through design and atmosphere.My Current Focus Areas: Creative Vision: As Creative Director, I spearhead the development of our brand identity, ensuring that every aspect of our studios—from interior design to customer experience—resonates with our core values of wellness, innovation, and community. My work involves close collaboration with architects, designers, and wellness experts to curate spaces that are not only visually stunning but also promote health and relaxation.Entrepreneurial Leadership: Owning and operating one of the flagship HaloHeat Sauna Studios has equipped me with firsthand insight into the needs and preferences of our clientele. This dual perspective guides my approach to brand strategy, allowing me to ensure that our offerings not only meet but exceed customer expectations.Community Engagement: I am deeply committed to building a vibrant community around our studios. This involves organizing events, workshops, and collaborations that enrich our clients' wellness journeys and foster a sense of belonging.Innovation: I'm constantly on the lookout for emerging trends and technologies in the wellness industry, I lead initiatives to integrate new therapies and experiences into our studios, setting us apart as pioneers in the field.Connect with Me:I'm passionate about connecting with fellow creatives, wellness enthusiasts, and aspiring entrepreneurs. Whether you're interested in collaboration opportunities, wish to learn more about our studios, or simply want to share ideas, I'd love to hear from you. Reach out to me here on LinkedIn.

Key Outcomes: - Refined and ensured proper execution of the company's vision and strategy: Established and communicated Jolly Scrubbers' short- and long-term goals, aligning all departments and resources to ensure the company's overall success and growth.- Oversaw operations and financial performance: Managed all aspects of Jolly Scrubbers' operations, including budgeting, financial planning, and resource allocation, to ensure the company remains profitable and competitive in the market.- Built and nurtured a high-performing service team: Trained and developed talent for key positions, fostered a positive work culture that encourages collaboration, innovation, and a commitment to excellence in all areas of the company while ensuring all health and safety guidelines were followed- Maintained and strengthened key stakeholder relationships: Engaged with customers, suppliers, partners, and other stakeholders to build trust, gather valuable feedback, and ensure Jolly Scrubbers remained responsive to evolving market needs and expectations.

Key Outcomes: - Lead and manage sales and service teams: Provide guidance, mentorship, and support to regional sales leads and service managers, fostering a high-performance culture and ensuring all team members are aligned with Jolly Scrubbers' goals and values.- Monitored and evaluated overall performance: Tracked and analyzed key performance indicators (KPIs) for both sales and service departments, identifying areas for improvement and implementing corrective actions to enhance results and achieve targets.- Strengthened customer relationships and brand reputation: Ensured exceptional customer experiences by maintaining a strong focus on service quality, proactively addressing client feedback, and representing Jolly Scrubbers to build brand recognition and credibility.

Key Outcomes: - Developed and executed regional sales strategies: Created tailored sales plans to target specific industries, clients, and geographic areas in order to expand Jolly Scrubbers' market share across the state of Illinois.- Built and maintained client relationships: Fostered strong relationships with both commercial and residential clients through quote development, regular communication, addressing their needs and concerns, and providing exceptional customer service.- Identified and pursued new business opportunities: Actively researched and identified potential clients within the region, developed lead generation tools, and converted leads to customers with a maintained close rate higher than 75%.- Monitored and analyzed regional sales performance: Tracked and evaluated sales data to identify trends, adjust sales strategies, and optimize performance.- Coordinated with marketing and operations teams: Collaborated with other departments to ensure seamless service delivery, share market insights, and implement targeted marketing campaigns.- Provided product and service training: Educated clients and prospective customers on the benefits of Jolly Scrubbers' pressure washing and sanitizing services, demonstrating the value we bring to their properties.

Responsible for developing, maintaining and monitoring annual operating budgets for each business unit. Supervise the review and adherence to each business unit budget, P&L and aging reports. • Oversaw the development, interpretation, and implementation of policies and procedures for the organization. • Managed B2C sales pipeline quality within CRM (Salesforce) for maximum efficiency and visibility• Process mapped operational and sales processes/workflows, leading to increased sales across three departments resulting in continued month over month growth• Applying TQM Modeling to support monthly and quarterly business wide processes including production planning and other management reviews• Managed, coached and mentored key sales personnel to optimize team performance, improve employee professional skills, and increase productivity by 30%• Proactively found ways to enhance offerings and create engaged, empowered employees while operating a hybrid office/remote culture • Managed payroll, AP & AR, and sales budget allocations

Oversaw daily operations while leading multiple departments for new strategic eCommerce initiatives in small to mid-size markets. Crafted commercial strategies, operations designs, facility leadership, eCommerce strategies, while building strategic partnerships in alignment to product offerings.• Develop and oversee business forecasting projects• Applied supplier tactics to new business opportunities, qualified prospects and developed a viable pipeline in targeted organizations and verticals resulting in 25% increase annually • Developed client relationship best practices (B2B and B2C) for gaining strategic positioning with decision makers for revenue growth and client retain • Drove incremental sales opportunities from lead generation, presentation delivery through to contract negotiation in partnership with internal constituents• Developed business processes for market competition, trend, and client needs analysis • Managed and oversaw all operation functions including payroll, sales enablement, strategic initiative implementation, sales marketing automation, KPI & sales metrics management, recruitment and onboarding • Identified and drove process improvements through standard reporting tools and dashboards

Managed medium to large projects in a high paced environment. Directed the analysis of assembled data to define and resolve problems associated with project scope. Guided project parameters, cost, and resource estimates. Worked closely with operations management on project impact and direction. Approved bid packages from outside vendors and contractors.• Created organization and environment processes between vendors and account management team to streamline workflows resulting in a 97% project scope success rate• Managed the scope of over 176 projects annually producing over 500k in graphic production with a 100% deliverable completion rate• Performed and coordinated comparative analysis, and implemented budget controls in the production process that maximized profit margins• Developed and implemented new strategies for digital services sales that resulted in a 15% increase

Provided support to the Executive Director, through strategic project and operations production oversight. Recruited across departments for implementation of services and new programs. - Oversaw the sourcing/management of third-party contractors including IT support, legal and marketing- Supported commercialization, industry event attendance, and logistics- Engaged in client research, produced proposals, developed and analyzed pricing structures and completed client pitches