Steve Stuart Email & Phone Number

United States

• Direct Marketing Consultant 1986 to Current I am a direct response marketing expert helping companies increase sales and profits using knowledge and skills. I will bring profitable growth from proven methods, creative.
• A $100 Million home furnishings manufacturer selling wholesale and direct to consumers by internet and catalog engaged me to review their marketing and advertising results. By analyzing the detailed advertising history.
• A startup venture engaged me as Marketing VP for a patented voice recognition device to control consumer products. We launched the company with radio inquiry advertising to in-bound telephone sale plus direct mail.
• A food supplement company engaged me to increase sales with direct mail. I trained the internal staff to measure advertising results not just on sales, but also on bottom line profit. I personally managed all customer.

Lazard Freres (Paris) engaged me after they purchased the worldwide rights to distribute Los Angeles Olympic Coins. Unexpectedly, Congress passed a new law mandating that all coins distributed inside the United States be sold only by the US Mint or US banks. We distributed the Olympic coins internationally until the program conclusion when I wound down.

Franklin Mint brought me back to lead a new venture to expand beyond collectibles into home decor as a separate business. Before the venture got running, the parent company, Warner Communications, sold Franklin to private investors. Positive ROI for the venture was not scheduled until after 24 months. With funding not likely to continue by the new owners.

I started a new direct response division to diversify an art product manufacturing company. We acquired a mail order business selling 1/12th scale antique furniture kits to monthly subscribers. The business was in a downturn and new customer acquisition and sales were declining. This required that I rapidly develop and test new customer acquisition.

This position was responsible for developing collectable products from a simple concept statement (i.e., A collection of 12 porcelain plates themed on bird art) through all phases of product design, packaging, marketing, advertising, manufacturing and customer fulfillment. The ten marketing directors led the staff designers, engineers, financial planners.