With over 25 years of experience in product design, I am a seasoned Design Director and Co-Owner at Design-well, a Creative Cooperative that helps clients build their product design strategy. I also help the design team at ANWB, with taking their Design System to the Next level.My core competencies include setting up design systems, Design Token structures, Product Design. I am passionate about creating products and brands that inspire and entice users, and that align with the business goals and vision. I have successfully led and delivered multiple design projects across different industries, such as energy, healthcare, education, and finance.