Select project experiences below - ■ Business transformation | Revitalization of Media-to-Shelf strategy | Portfolio optimization | Luxury-segment growth acceleration @ Fortune 500 Beverage company (30+ brands) ✔ Instituted paradigm-shifting brand and consumer-driven principles into Marketing & Commercial team ways-of-working ✔ Optimized large portfolio of brands to target distinct consumer occasions with highest right-to-win; identified whitespaces to unlock R&D / innovation work against 3 large platforms ✔ Redefined luxury segmentation & created execution playbooks/guardrails to better-integrate luxury with overall brand architecture; execution also included key updates to brands’ digital / eCommerce strategy■ International deployment (delivery & capability-building) of consumer-driven Brand and Innovation Strategy @ ~$12B Home Care and Lifestyle Brands company ✔ Client delivery lead for multi-category, multi-country effort ✔ Identified & defined consumer demand occasions in key markets (USA, LatAm, Asia, Europe) through robust large-scale consumer surveys & optimized portfolio across 20+ brands ✔Identified consumer whitespaces in three priority BUs which reinvigorated the R&D innovation pipeline; led to new product launch & updated media campaigns to better address consumer unmet needs■ Global Portfolio Strategy @ Fortune 50 CPG company ✔Led client engagement & program-managed effort across 4 countries (Russia, India, Turkey, Egypt | ~$9B in sales) ✔Defined portfolio strategy for clients’ brands & co-created with market teams to uncover pragmatic solutions that balanced scaled delivery of global (marketing) assets while integrating country-specific nuances■ Brand turnaround in declining daypart @ leading QSR player ✔Unveiled new growth avenues by identifying consumer occasions with strong brand & menu right-to-win; showcased additional consumer & sales synergies with rest of business, leading to shift in investments to support business

Select casework - ■ Best-in-class promotions management | Corporate customer account planning @ Fortune 100 Food Distribution company ✔ Developed end-to-end promo management process with clear investment guardrails and RACI to maximize ROI on $300M of annual promo spend ✔ Launched first-ever automated customer planning tool for corporate customers (representing ~$15B in sales), simultaneously facilitating senior stakeholder discussions on mission-critical business needs and actively managing external software development teams to meet design requirements within budget and timeline■ Strategic business planning @ Fortune 100 CPG company (Canadian subsidiary) ✔ Successfully drove alignment amongst key leaders to focus on two priority segments; business-case made based on detailed analyses of consumer demand drivers and competitive positioning

Focus on CPG and Technology sectors. Select casework includes – ✔ Due-diligence focused on identifying online expansion strategies for CPG client: identified high-growth focus categories and designed new digital offerings to mirror consumer preferences, with projected sales uplift of $20M ✔ B2B pricing strategy for $6B telecommunications company: Outlined new market opportunities and developed pricing programs designed to achieve up to $45M in incremental gross margins ✔ Organizational restructuring and divestiture for $1B marketing services and data-analytics company: Developed new target operating model with $8M identified in immediate savings, and successfully negotiated terms of divestiture ahead of sell-date, while proactively managing contentious stakeholder discussions ✔ Network and data-integrity strategy for Fortune 50 telecommunications company: Designed and implemented network-topology optimization models resulting in $60M cost savings annually. Rollout included new processes and tools with improved system integrity

✔ Led software development & project management initiatives for key clients such as Mercedes, BMW, and Volkswagen✔ Fast-track promotion following successful prototype-build using newly-developed automotive standard (Autosar). Prototype showcased at Frankfurt Auto Show (world's largest auto show)✔ Led PMO efforts to aimed at increasing intra-divisional synergy following merger of 3 large divisions✔ Managed stakeholder enrollment to support eco-practices in the workplace for ISO 14001 certification