Tracy Pratt Email & Phone Number

Madison, Wisconsin, US

Lead a team of talented folks in graphic design, videography, social media, website, email marketing, content. Work to elevate customer experience, data initiatives, privacy compliance, brand reputation, marketing initiatives and other areas.

Communication strategy and messaging for mergers and acquisitions. I prepare internal- and external-facing communication pieces that align to strategy, goals and timeline.

Cedar Rapids, Iowa, US

Team manager with oversight of brand marketing, digital marketing services, events and niche publications. Strategy for brand initiatives and diversified revenue.

Cedar Rapids, Iowa, US

Marketing product manager with experience in digital and traditional marketing, strategy, leadership and corporate communications. Led several initiatives, most recently communication strategy for mergers and acquisitions. Spoke nationally and regionally on communications strategy for ESOP acquisitions. Served on agency leadership team and managed a team.

Cedar Falls, Iowa, US

Leadership role in strategy, execution and management of digital marketing projects and web sites. Tactical experience in digital marketing, social media marketing, SEM, website and mobile app strategy, SEO optimization, content strategy & website development, email marketing, and UX testing. Trained clients and sales staff on digital marketing. Worked.

Leadership role in strategy, execution and management of digital projects and website initiatives. Tactical experience includes website mapping, content strategy and user testing; market and competitor research; and development and execution on channel tactics - social media, SEM, SEO, email, content marketing. Assisted with new business development.

Consulting and strategy on digital marketing, content development and websites. Client work involved SEO copy writing, SEM, keyword strategy, social media marketing, e-commerce optimization and email marketing. Website analysis, redesign, user testing, ghost writing on proposals and pre-sales engagement work.

Cedar Rapids, Iowa, US

Content development for www.iowa.com, increasing site traffic across all metrics -- unique visitors up 85 percent in first three months; monthly page views jumped from 5,543 to 46,560. Engaged audience, promoted site via social media and served as voice of product online. Wrote, edited and posted content.

Cedar Rapids, Iowa, US

Developed content strategies and site maps for PPD products, including a consumer health care web site, kids’ weather/Earth sciences web site and redesign of www.iowa.com. Worked with internal teams to map, build and market www.iowa.com. Led team of writers. Also researched, wrote, edited, tagged, packaged and posted content.

Cedar Rapids, Iowa, US

Directed content strategy and development for print & web products that generated approximately $1 million in annual revenue. Brainstormed and helped implement new initiatives. Counseled area business leaders on best content marketing strategies and messages for their print “advertorial” sections. Coordinated production deadlines and deliverables.

Cedar Rapids, Iowa, US

Edited newsroom copy, wrote headlines & cutlines, monitored wire reports, laid out pages.

Conducted training sessions for new hires on telephone sales, product knowledge, interpersonal skills and policy. Tracked sales ratios and conversion rates, motivated new hires, implemented sales incentives, recruited and interviewed applicants and handled continuing education and product knowledge testing.

Supervised all aspects of newsroom operations. Strengthened content, design, operations. Developed, coordinated and implemented strategies. Designed pages, wrote editorials, edited sister papers during times of transition. Helped with redesign of newspaper, coached staff. Note: Left position when husband relocated to Iowa.

Wrote editorials. Position would've also supervised copy desk operation. Staffing cuts eliminated position.

Designed pages, wrote editorials, supervised staff. Filled in for managing editor. Helped coordinate special projects.

Covered DeKalb County government, sheriff’s police, civil and criminal court cases, politics, health, education, business and environment.

Worked in all of Chicago’s major police districts and covered feature story events and mayoral appearances as assigned. City News Bureau was a wire service for the Chicago Tribune, Chicago Sun-Times, Chicago TV stations and other media

Wrote feature stories, edited and designed pages. Position was temporary.

Worldwide, OO

Formerly Deloitte, Haskins & Sells. Worked in Chicago office. Edited corporate financial reports, supervised staff of two in Report Department.

Part-time. Wrote news and feature stories, covered government and education.