Tracy Pratt work email
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Tracy Pratt personal email
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Communicator with a Heart & Mind Approach | Exploring AI's Role in PersuasionI'm fascinated by the delicate balance between logic and emotion in communication. Effective messaging, in marketing or leadership, requires understanding both the analytical mind and the emotional heart. Strategic plans are key, but sparking creativity and emotional connection fuels innovation.I've collaborated with exceptional individuals, leveraging this "heart-mind" approach to achieve success. Now, I'm particularly interested in how AI applications and prompt engineering can revolutionize communication.My highlights:• Launched revenue-generating product lines• Won innovation, writing, and leadership awards• Mentored and trained colleagues and clientsI'm a constant learner, brimming with "what if" and "why not" ideas. Let's connect and explore the future of communication together!
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Kylo Interactive
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Team Lead Digital & Creative StrategyAlliant Energy May 2020 - PresentMadison, Wisconsin, UsLead a team of talented folks in graphic design, videography, social media, website, email marketing, content. Work to elevate customer experience, data initiatives, privacy compliance, brand reputation, marketing initiatives and other areas. -
Consultant | Mergers & Acquisitions CommunicationsFreelance 2018 - PresentCommunication strategy and messaging for mergers and acquisitions. I prepare internal- and external-facing communication pieces that align to strategy, goals and timeline.
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Manager Of Brand InitiativesThe Gazette | Cedar Rapids Jan 2020 - May 2020Cedar Rapids, Iowa, UsTeam manager with oversight of brand marketing, digital marketing services, events and niche publications. Strategy for brand initiatives and diversified revenue. -
Marketing Manager / Product Manager / Communications Manager / Lead StrategistFusionfarm Mar 2015 - Dec 2019Cedar Rapids, Iowa, UsMarketing product manager with experience in digital and traditional marketing, strategy, leadership and corporate communications. Led several initiatives, most recently communication strategy for mergers and acquisitions. Spoke nationally and regionally on communications strategy for ESOP acquisitions. Served on agency leadership team and managed a team of specialists for two years. Tactical experience includes public relations, media buying and channel deployment - SEO, SEM, programmatic display, inbound marketing, content marketing, etc. Worked with cross-functional teams on market research, branding, campaign development, marketing strategy, social media, website development, etc.. Trained sales staff on digital marketing products. Wrote proposals and assisted in new business development, account service and growth. Managed vendor relationships, pricing. Blessed to be working with some incredibly talented people! -
Director Of Digital Strategy / Sr. Digital StrategistAmperage Marketing Apr 2014 - Feb 2015Cedar Falls, Iowa, UsLeadership role in strategy, execution and management of digital marketing projects and web sites. Tactical experience in digital marketing, social media marketing, SEM, website and mobile app strategy, SEO optimization, content strategy & website development, email marketing, and UX testing. Trained clients and sales staff on digital marketing. Worked with cross-functional teams, wrote proposals, assisted with account development and growth. -
Director Of Digital StrategyHenry Russell Bruce Advertising (Hrb) Sep 2012 - Apr 2014Leadership role in strategy, execution and management of digital projects and website initiatives. Tactical experience includes website mapping, content strategy and user testing; market and competitor research; and development and execution on channel tactics - social media, SEM, SEO, email, content marketing. Assisted with new business development, proposals, pitches and client retention and growth. Worked with creative team on ideation, campaign development and branding. Led small team.
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Owner/Chief StrategistKylo Interactive Jun 2009 - Sep 2012Consulting and strategy on digital marketing, content development and websites. Client work involved SEO copy writing, SEM, keyword strategy, social media marketing, e-commerce optimization and email marketing. Website analysis, redesign, user testing, ghost writing on proposals and pre-sales engagement work.
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Brand EditorGazette Communications Mar 2009 - Jun 2009Cedar Rapids, Iowa, UsContent development for www.iowa.com, increasing site traffic across all metrics -- unique visitors up 85 percent in first three months; monthly page views jumped from 5,543 to 46,560. Engaged audience, promoted site via social media and served as voice of product online. Wrote, edited and posted content. -
Product Planner / Product Planning & DevelopmentGazette Communications Sep 2008 - Feb 2009Cedar Rapids, Iowa, UsDeveloped content strategies and site maps for PPD products, including a consumer health care web site, kids’ weather/Earth sciences web site and redesign of www.iowa.com. Worked with internal teams to map, build and market www.iowa.com. Led team of writers. Also researched, wrote, edited, tagged, packaged and posted content.
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Special Sections Editor - Team LeadGazette Communications Apr 1998 - Sep 2008Cedar Rapids, Iowa, UsDirected content strategy and development for print & web products that generated approximately $1 million in annual revenue. Brainstormed and helped implement new initiatives. Counseled area business leaders on best content marketing strategies and messages for their print “advertorial” sections. Coordinated production deadlines and deliverables, supervised internal writers/editors and built pool of freelancers. Helped write and edit copy..
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Copy Desk EditorGazette Communications Jan 1997 - Mar 1998Cedar Rapids, Iowa, UsEdited newsroom copy, wrote headlines & cutlines, monitored wire reports, laid out pages.
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Center Trainer / Hr RepresentativeApac Customer Services Jun 1996 - Dec 1996Conducted training sessions for new hires on telephone sales, product knowledge, interpersonal skills and policy. Tracked sales ratios and conversion rates, motivated new hires, implemented sales incentives, recruited and interviewed applicants and handled continuing education and product knowledge testing.
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Managing EditorThe Daily Register, Portage, Wi Jun 1994 - Jun 1996Supervised all aspects of newsroom operations. Strengthened content, design, operations. Developed, coordinated and implemented strategies. Designed pages, wrote editorials, edited sister papers during times of transition. Helped with redesign of newspaper, coached staff. Note: Left position when husband relocated to Iowa.
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News EditorThe Journal-Standard, Freeport, Il Jan 1994 - Jan 1994Wrote editorials. Position would've also supervised copy desk operation. Staffing cuts eliminated position.
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Assistant Managing EditorThe Daily Chronicle, Dekalb, Il 1990 - 1993Designed pages, wrote editorials, supervised staff. Filled in for managing editor. Helped coordinate special projects.
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County ReporterThe Daily Chronicle, Dekalb, Il 1987 - 1990Covered DeKalb County government, sheriff’s police, civil and criminal court cases, politics, health, education, business and environment.
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General Assignment ReporterCity News Bureau, Chicago, Il Oct 1987 - Oct 1987Worked in all of Chicago’s major police districts and covered feature story events and mayoral appearances as assigned. City News Bureau was a wire service for the Chicago Tribune, Chicago Sun-Times, Chicago TV stations and other media
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Assistant Features EditorThe Beacon-News, Aurora, Il Jun 1987 - Oct 1987Wrote feature stories, edited and designed pages. Position was temporary.
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Report Department SupervisorDeloitte 1982 - 1987Worldwide, OoFormerly Deloitte, Haskins & Sells. Worked in Chicago office. Edited corporate financial reports, supervised staff of two in Report Department. -
General Assignment ReporterJournal & Topics, Des Plaines, Il Jul 1986 - Oct 1986Part-time. Wrote news and feature stories, covered government and education.
Tracy Pratt Skills
Tracy Pratt Education Details
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Roosevelt UniversityJournalism
Frequently Asked Questions about Tracy Pratt
What company does Tracy Pratt work for?
Tracy Pratt works for Kylo Interactive
What is Tracy Pratt's role at the current company?
Tracy Pratt's current role is Marketing / Communications / Strategy.
What is Tracy Pratt's email address?
Tracy Pratt's email address is tr****@****arm.com
What is Tracy Pratt's direct phone number?
Tracy Pratt's direct phone number is +131939*****
What schools did Tracy Pratt attend?
Tracy Pratt attended Roosevelt University.
What are some of Tracy Pratt's interests?
Tracy Pratt has interest in Reading, New Ideas, Health, Children, Playing With My Kids, Education, Environment, Science And Technology, Invention, Human Rights.
What skills is Tracy Pratt known for?
Tracy Pratt has skills like Content Strategy, Email Marketing, Social Media Marketing, Seo, Editing, Social Media, Marketing, Google Analytics, Online Marketing, Writing, Advertising, Sem.
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