Tracy Collins, Mba Email & Phone Number

Lancaster, South Carolina, Us

Lancaster, South Carolina, Us

Six3Tile® manufactures Backsplash Pro Kits and Shower & Tub Surround Pro Kits for the multifamily renovation market. Their signature Pro Kits consist of durable PVC panels that look just like ceramic tile once installed. Six3Tile reimagined the traditional tile setting process with a simple, interlocking design for fast, accurate and easy installations. These kits can be installed over a variety of backing substrates - including existing ceramic tile. Visit our website for more information at www.six3tile.com. Six3Tile is a brand owned by Aleris, LLC out of Lancaster, SC. The company’s core values are Innovation, Integrity and Collaboration. All products are manufactured in the United States.

Charlotte, Nc, Us

After leading a re-structuring, the Marketing Operations role focuses on the bottom half of the sales funnel. Serving as the leader of Marketing Technology (MarTech) platforms, this role is responsible for extracting and expanding database value and lead generation. • Sold in significant Salesforce Marketing Cloud SaaS after assessing MarTech landscape and identifying areas for impactful improvement• Lead for MarTech implementation leading Marketing/IT Cross-functional team• Responsible for deriving value from CRM to maximize current customer potential across product portfolio• Developing and implementing lead scoring, grading and sales follow-through• E-communications strategy and implementation• Continued responsibility over Experiential Marketing division listed below• Internal solution architect to optimize actionable marketing data from Salesforce CRM• Strategy, execution, administration and reporting of company's rebate program• Management of channel and customer partnerships, adding value and driving pull-through demand for top accounts and growth markets.

Charlotte, Nc, Us

Focused on the company’s flagship brands AdvanTech® Subfloor Assemblies and ZIP System™ Building Enclosures, position requires leadership of key initiatives to accomplish annual volume and market penetration goals. Primary responsibilities include management of Event Marketing Team with two direct reports, providing leadership and mentorship. Driving collaboration and alignment across Sales and Marketing to increase volume and loyalty. Using latest marketing strategies, tactics and technologies to deliver ROI and competitive advantage.• Conducted quantitative and qualitive research of event attendees to inform program strategies and executions to drive loyalty and higher conversion.• Developed marketing program ROI correlation to annual volume and profit goals.• Created 15-member cross functional steering committee for annual sales and marketing meeting delivering unique and impactful 3-5 day immersive educational and motivating experience.• Doubled physical presence at International Builders Show (IBS) and tripled leads since 2015 through marketing innovation, sales excellence, internal collaboration and agency partnerships.• Manage and grow relationships with industry experts and social influencers to bring world-class education to the construction industry. • Guided partnerships with world-class agencies to create turn-key programs that generated high-quality leads.

Charlotte, Nc, Us

Primary responsibilities included developing and managing a national media presence, national and regional awareness campaigns, overall communications strategy, and a continuous pulse on builder/channel sentiment.• Leadership for interim period over AdvanTech Subfloor Adhesive New Product Development (NPD) project including supplier management, Voice of Customer (VOC) research and NPD project reporting.• Developed targeted plywood conversion program across six states resulting in 27% volume growth vs. the 19% volume growth average across the country.

Charlotte, Nc, Us

First sales professional hired under new management. Accomplished sustainable sales structure focused on elite clientele including socialites, C-level management, and VIP community players. Responsible for ground up sales plan, which included top account identification, target market analysis, proposals and community relations.Highlights:• Executed detailed proposals for future business, including concept development, pricing and case studies by required deadlines.• Identified and developed relationships with target accounts such as BMW Charity Pro-Am, Chiquita Classic, Charlotte Business Journal, and UNCC. • Managed marketing assistant responsible for research and analysis of target audiences and market segments.

Us

GreenFiber manufactures the highest recycled content insulation available in the United States and includes customers such as The Home Depot, Lowes and MASCO Contracting Services. Key responsibilities included brand development to better align with sustainability movement, portfolio management, promotions, merchandising, event marketing, competitive positioning and website management. Highlights:• Managed web presence unifying the brand look/feel and optimized navigation and page content for end users, implemented CMS, Google Analytics, and SEO.• Led a cross-functional team to maintain status as a certified Energy Star Partner as the Department of Energy re-vamped their program leading to a reduced number of certified partners.• Participated in the analysis, development and launch of two new products resulting in hundreds of thousands of manufacturing dollars saved each year.• Originated, developed and launched social media campaign.• Created video series demonstrating key product attributes. Video views exceed 110k to date. • Worked with company’s technical and legal departments to develop and implement a documentation system for all marketing materials.• Reported directly to top three marketing executives including CEO.

New York, Ny, Us

Worked directly under Managing Director, Marketing Director, and the three top producers of the Greater Buffalo office. Highlights:• Independently created marketing plan for the Division of Estate Planning for Special Needs Kids.• Facilitated monthly events for new clients including execution of follow-up and success metrics.• Created two websites to enhance agent visibility and highlight specialty markets.• Under Managing Director, provided analytics for office productivity and market opportunity.

Masters Of Business Administration, Marketing And International Business

International Business And Marketing, Study Abroad