The landscape of how companies meet for events and experiences is being reshaped. The previous desire for international travel is increasingly being replaced by a wish to explore Sweden’s beautiful countryside and nature.At 204 EXPERIENCE, our focus is on uncovering the lesser-known treasures of our long and diverse country. We move beyond city centers to venues situated in stunning natural surroundings. Through partnerships with over 350 venues across Sweden, we cover everything from the Arctic Circle in the north to Ystad in the south.No meeting is too large or small, simple or extravagant, for us to assist with. All we need to know is your budget and preferred dates—we’ll handle the rest.Welcome to the meeting place of the future: the majestic beauty of Sweden’s nature.

In 2018, the inaugural Vadstena Triathlon took place. The event is built from scratch by me and my team, drawing on lessons learned from many years in the industry. I’ve combined years of experience with my vision for what I believe the future of sporting events will look like.This is a humble race designed for participants of all ages and skill levels, with a strong focus on promoting mental health.Children, students, companies, everyday athletes and elites all have a place at the starting line. After four years, the results show: 2,386 participants, 42 sponsors, over 15,000 spectators, 2 Swedish Championships, 2 Swedish Cup Finals, and 2 National Championships. We’re on to something big, and everyone who has experienced the event calls it a Folkfest - a true community celebration.Here you can watch two clips from the events:Swim Start: https://www.youtube.com/watch?v=Vake9_NQTcQOverview Film: https://www.youtube.com/watch?v=alMqI9UR9JIVisit us at www.vadstenatriathlon.se

I am helping the amazing global event series "HYROX - WORLD SERIES OF FITNESS" to achieve success in the Scandinavian countries starting with Sweden in 2023. We are the worlds largest fitness race series that connects & inspires a community of like-minded people. The journey has started and I am now meeting companies that want's to connect with our unique community. If you want to learn more on how to be a partner to this movement please contact me.

Our endurance division at Lagardere Sports have been acquired be the global team of Ironman. I am proud to be able to say that my portfolio now contains the commercial rights of: Vattenfall World Triathlon Stockholm, Velothon Stockholm, Ironman Kalmar and Ironman Jönköping. My duties here will be the same as before: To create, lead & establish value for our sports events. For 2017, my main events are Vattenfall World Triathlon Stockholm, Velothon Stockholm, Ironman Kalmar and Ironman Jönköping. If your company is interested in becoming a partner to these strong events then send me an email at: martin.bengtsson@ironman.com All the best/Martin

To create, lead & establish value for our sport events globally. For 2016, my main events are Vattenfall World Triathlon Stockholm and Velothon Stockholm.