Neha Sinha Email & Phone Number

Mumbai, India

Pittsburgh, Pennsylvania

Greater Pittsburgh Area

Market AnalysisProvide recommendations on critical marketing topics including competitive intelligence and forecasting trends. Responsibilities include• Conduct research and analysis to optimize targeted marketing efforts and identify potential areas for growth, resulting in new contracts.• Monitor and synthesize data on key drivers for growth including ad spending, category dynamics and customer segmentation. Resulting in forecast and enabling development of short and long term plans.

Strategic Thinking / Analytical SkillsChallenged to identify and create market opportunities to grow PPG TrueFinish (2008 revenues $160M) market share in heavy duty equipments sector. Highlights include:• Conducted industry and competitive analysis to segment and identify viable markets worth $182M per annum.• Identified key market drivers to sub-categorize opportunities and prioritized them based on TrueFinish’s portfolio fit, resource availability, ease of entry, shipment value, and growth.• Created an implementation that targeted several small and mid-size companies representing $45M p.a. in immediate growth and developed a platform that would facilitate future growth.Recognition• Proposed plan for growth was approved and is currently being implemented • Received highest recognition of performance

Problem Solving / Analytical SkillsContinually challenged to identify business issues and opportunities, conduct analyses to identify causes and then synthesize information to develop a recommendation to move forward. Highlights include:• Improved customer response time by 20% through knowledge management, data analysis and creation of advanced search algorithms.• Reformed a remote management module to enhance reliability of automated monitoring application. Resulted in reduced annual maintenance costs of $1M annually. Leadership / TeamworkManaged both people and projects with the continual goal of meeting the target’s needs and even exceeding their expectations. Highlights include:• Managed 6 software engineers to develop and implement new transaction tools for key financial customers. Resulted in increased annual revenues of $2M.• Designed and implemented a broadband simulator that eliminated engineering involvement for future enhancements for British Telecom. Resulted in cost savings of $6M for client.Recognition• Won nine new contracts worth $1.5M by collaborating with cross-functional teams and enhancing change management processes.• Received the Innovation and Creativity Award for creating workflow automation tools, thereby reducing software testing team size by 30%.

Mba

Bachelors, Engineering

Activities and Societies: Bachelor of Engineering in Electronics and Telecommunications May 2004 • Designed and built an RFID device.

High School