- Market analysis and competition monitoring; identify key buyer trends and shape brand strategy (product/service, price);- Launch and development of products/services;- KPI monitoring;- Study of strategies to increase the audience;- Creation of editorial plans for each social channel;- Creation of monthly newsletters;- Management of social profiles;- Management of the internal Academy (e-Commerce);- Management of Google Ads, Facebook and LinkedIn campaigns;- Execution of marketing plans and coordination of initiatives, with follow-up.- Organization of events and gadgets

- Preparation of detailed reports with proposals and advice relating to marketing objectives and strategies and definition of a structured and coherent marketing plan;- Management of online presence on the various Social Media and monitoring of the set objectives;- Graphic creation of brands and Brand Guideline for the client;- Development of the content plan, creation and launch of Social Media Advertising campaigns;- Graphic creation and copywriting of different types of content (brochures, product sheets, websites)

- Analysis of communication processes in organizational contexts- In-depth study of the application of neuroscience tools to marketing and integration of on-hand application of the methods for Consumer Neurosciences (eye-tracking; EEG; BioNeurofeedback; Optical imaging - fNIRS)- Participation in workshops and seminars

- CV screening of candidates for the various Specializing Master courses offered by the company, supporting the Orientation & Admission Specialists in the different areas.- Administrative management of candidate documentation- Participation in workshops and seminars

- Supporting Professor Stefano Zago in the observation of the main test tools used in the field of clinical neuropsychology, their standardization and calibration- Observation of neuropsychological clinical cases with neurovegetative and focal genesis