Strategic General Management Professional, with over 30 years experience in regional and international markets. Broad experience in strategic planning, brand management/marketing, sales,out licensing, in licensing, IP defense,chambers boards with demonstrated success in Latin America. Experience in the development of marketing plans, successful management of advertising and consulting agencies and P&Ls. Comfortable interfacing with key professional opinion leaders. Strong cross-functional awareness and leadership. Experience building and championing teams and collaboration in different phases of product lifecycle including pre-launch and launch. Experience within the therapeutic areas of HCV, Vaccines, HIV, Rare Diseases,MS,Oncology among others. Pro-active and results-oriented. Hands-on experience within pharmaceutical Latin American markets.Broad and strong networking.Development and implementation of a unique and innovative Access Markets Scheme in South Cone based on Gilead principles.P&L responsibility for product lines, business plan development, local and international marketing campaigns; advertising, press releases, public relations and direct marketing.Key knowledge for negotiating with institutional and government agenciesInterfaced with key professional opinion leaders, patient associations.