Omar Cano Email & Phone Number

Irvine, Ca, Us

Irvine, Ca, Us

Creating engaging campaigns across multiple mediums, (retail, packaging, A/V, digital, social media, print, OOH, events, POP, consumer products, and activations) that ignite excitement.Conceptualized multi-channel key art for theatrical, home entertainment, retail, and streaming campaigns, leveraging expertise in all aspects of concept, design, retouching, finishing, and production.

Irvine, California, United States

• Leading the global development and production of core, and seasonal marketing campaigns, digital experiences, and creative assets across 4 consumer brands creating product demand, brand awareness, and engagement.•Elevating the visual ID, and brand editorial/narratives merging data with marketing plans to seed relationships with consumer segments.•Close partnership with marketing, PD, sales, IT, legal, and other cross-functionals maximizing customer acquisition, retention, and consistent revenue growth.

Developing and scaling photo, copy, print, digital content, visual merchandising, collateral, pitch decks, branded guides, events, POS sets, and promotions for a portfolio of global clients. Supporting all internal cross-functionals analyze data and metrics to elevate their visual ID, streamline creative processes, grow traffic, establish value proposition and increase consumer awareness while ensuring projects meet all milestones and budget requirements from concept to launch.

Glendale/Pasadena

•From strategy to execution, defining the creative vision for all touch-points of consumer experience, leading 4 creative teams: In-Store, (trade show events, style guides, catalogs, collateral, signage, POP displays, OOH, POS) Digital, (e-commerce mobile, social, email, videos, multimedia), copy and Photography.•Analyzed data and defined trends against business initiatives with cross-functional global teams, Sr. leadership, studios, talent, licensees, clients and retailers.•Effectively managed budgets, briefs, vendor negotiations, agency relations, time-lines, reviews and approvals. •Drove the global launch of integrated campaigns for the Marvel, Pixar and Star Wars brands across multiple product categories for Disney Store, shopdisney.com and major retail accounts, (Walmart, Kohls, Target, Toys R Us, Amazon).•Recruit, built and led talent establishing a culture of innovation, collaboration and an efficient world-class creative powerhouse.

Pasadena

•Built fully integrated in house agency leading multidisciplinary creative teams in the development of multi-channel campaigns.•Provided strategy and art direction across all print, digital, social media, web and e-commerce; (e-mails, banner ads, apps, style-guides, catalogs, seasonal campaigns, product / lifestyle photography, video sizzles, POS signage, etc.)•Led brainstorm sessions and creative workshops analyzing insight and research.•Defined workload, budgets and goals, initiating new procedures and policies to enhance process, design aesthetic and productivity elevating the consumer experience and promoting sales growth.

Pasadena

•Developed and presented creative initiatives that drove innovation and value across the organization.•Managed entire life-cycle of projects vendor negotiations, agency relations, time-lines, reviews and approvals forecasting conflicts, increasing efficiencies and delivering on time, on budget.•Art directed print advertising, collateral marketing and all digital assets, scripted photo / video shoots, improving visual communications, brand perception and consumer experience.

Burbank

•Successfully launched, built and directed full-scope operations of thriving agency and staff in delivering world-class services across branding, marketing, theatrical, and advertising, developing POP displays, catalogs, one-sheets, websites, logos, and multimedia.

Leadership Excellence, Retail Leadership Development Program

Marketing And Visual Communications,