Gavin Clark Email & Phone Number

Sydney, Nsw, Au

As a member of the Senior Management team I was responsible for the delivery of our award winning results, products and teams- Setting the direction of the FirstClick product set now & into the future- Expansion of the analytics product stream and acquisition of Google Analytics partner status- Provide strategic support to our Account teams across our national client base- Continue to evolve the use of technology to improve client results and team efficiency- Lead our Account teams for multiple tier 1 clients - Awards included: - Finalist Best Paid Search Marketing Campaign IAB 2013 - Winner Best Organic Search Marketing Campaign IAB 2012 - Finalist Best Paid Search Marketing Campaign, IAB 2012 - Finalist Telstra Business Awards 2012

Responsible for the delivery of our client results, innovation and business development support - Rapidly grew the team up to 20 whilst delivering outstanding results - Account Director for multiple tier 1 clients across a range of verticals - Expand FirstClick's analytics, reporting, conversion optimisation offering and expertise - Support businesss development which saw average growth above 80% YoY 3 years running - Productisation of FirstClick's reporting offering, bespoke reporting system development which enabled us to effectively measure ROI for our clients and maximise the team's efficiency - Implemented a number of inhouse tools to maximise teams efficiency & effectiveness - Developed and ran digital marketing training for our clients - Attended Adobe/Omniture implementation & analyst training and worked with our clients to improve their understanding of Adobe/Omniture & analytics in general and enable them to take action from the data.Awards included: - Search Marketing Co. of the Year - Frost & Sullivan 2009 - BRW Fast Starters Awards 2009 & 2010

- FirstClick's first employee responsible for day to day delivery of our service & clients results - Hands on optimisation, reporting and client management - Recruit and manage a team of 7 search professionals - Develop business processes to deliver effective and efficient results for our clients and enable our business to scale

- Created digital educational framework for medical students using interactive text & video - Design of user interface's for optimal student outcomes - Liase with University Professors on lesson implementation processes & streamline workflow - Video production/integration - Integrated course work into Blackboard LMS

I worked on a number of projects including strategy, development and marketing ranging from eCommerce stores to lead generation. Channels managed included search, display & email.